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Positioning & Innovation

Evaluate emerging trends, changes in the market and customer preferences to explore products of the future with our positioning and innovation research. Identification of the latest international product developments and new service concepts, combined with analysis of market trends, consumer preferences, industry insights, helps pinpoint success drivers and market failures.

Understanding your competitors' product positioning will help your organisation learn about the competitive product environment, recognise gaps in the market and find opportunities for new products and brand extensions.