Evaluate emerging trends, changes in the market and customer preferences to explore products of the future with our positioning and innovation research. Identification of the latest international product developments and new service concepts, combined with analysis of market trends, consumer preferences, industry insights, helps pinpoint success drivers and market failures.
Understanding your competitors' product positioning will help your organisation learn about the competitive product environment, recognise gaps in the market and find opportunities for new products and brand extensions.
Analysis of the latest products, concepts and retail innovations
New product sales growth forecasts
Analysis of competitors' packaging, labelling and marketing claims
Market intelligence to validate the specific wording for your marketing claim
Case studies exploring the causes of successes and failures
Recommend Customer to Customer (C2C) and digital marketing strategies
Can you sort innovations supported by emerging trends from fashions and fads?
Which international innovations could work for my product or in our markets?
Can you provide insights to help develop marketing hooks?
How can we tailor our value proposition to suit local customers?