- Euromonitor International
-
-
Store
WHAT'S NEWIntroducing enhanced country reports featuring interactive datagraphics, charts and analysis.Learn More
- Countries
- Industries
- Companies
- Economies
- Consumers
- Australia
- Brazil
- Canada
- China
- Colombia
- Denmark
- Egypt
- France
- Germany
- Hong Kong
- India
- Indonesia
- Ireland
- Italy
- Japan
- Kenya
- Malaysia
- Mexico
- Netherlands
- Nigeria
- Pakistan
- Peru
- Philippines
- Poland
- Romania
- Russia
- Saudi Arabia
- Singapore
- South Africa
- South Korea
- Spain
- Switzerland
- Taiwan
- Thailand
- Turkey
- United Arab Emirates
- United Kingdom
- United States
- Vietnam
- Alcoholic Drinks
- Apparel and Footwear
- Beauty and Personal Care
- Consumer Appliances
- Consumer Electronics
- Consumer Finance
- Consumer Foodservice
- Consumer Health
- Eyewear
- Fresh Food
- Health and Wellness
- Home and Garden
- Home Care
- Hot Drinks
- Industrial/Commercial
- Ingredients
- Luxury Goods
- Mobility
- Nutrition
- Packaged Food
- Packaging
- Personal Accessories
- Pet Care
- Retailing
- Soft Drinks
- Sports
- Tissue and Hygiene
- Tobacco
- Toys and Games
- Travel
- American Express Co
- Amway Corp
- Apple Inc
- Asahi Group Holdings Ltd
- Avon Products Inc
- Beiersdorf AG
- Bristol-Myers Squibb Co
- Campari Milano SpA, Davide
- Coach Inc
- Coca-Cola Co, The
- Colgate-Palmolive Co
- Danone, Groupe
- Gap Inc, The
- H&M Hennes and Mauritz AB
- Henkel AG & Co KGaA
- Herbalife Ltd
- Inditex, Industria de Diseño Textil SA
- Inter Ikea Systems BV
- Johnson & Johnson Inc
- Kao Corp
- Kraft Foods Inc
- LG Corp
- LVMH Moët Hennessy Louis Vuitton SA
- Mars Inc
- Mondelez International Inc
- Natura Cosméticos SA
- Nestlé SA
- Nu Skin Enterprises Inc
- PepsiCo Inc
- Procter & Gamble Co, The
- Reckitt Benckiser Group Plc (RB)
- Royal FrieslandCampina NV
- Samsung Corp
- Sara Lee Corp
- Seven & I Holdings Co Ltd
- Sharp Corp
- Sony Corp
- Toyo Seikan Group Holdings, Ltd
- Unilever Group
Megatrends
The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
Learn more
Euromonitor addresses your unique questions and challenges across all B2B and B2C industries and geographies through custom, tailor-made research projects, designed to your specific goals.
Learn more - Solutions
- Capabilities
- Blog
- Careers
- About Us
-
Store
Strategy Briefing
Power Tools: Category Overview
Feb 2015
US$1,325Added to Cart
New Report Guarantee
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
About This Report
New Report Guarantee
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
Power tools suffered from sluggish sales in the review period, despite significant product innovations and improvements. This was due to the products’ dependence on macroeconomic conditions, which have been highly volatile since 2008. Key markets such as the US are expected to see a positive development in the property market, which should propel some growth in power tools. Other regions remain tough, with ongoing austerity in Europe and cooling down in emerging markets.
Files are delivered directly into your account within a few minutes of purchase.
Overview
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
DIY culture a prerequisite
In many emerging countries, DIY is not seen as positively as in the West, where it is linked to the idea of pride and achievement. This sentiment may never prevail in some countries like China. Kingfisher Plc had to accept this and decided to exit at the end of 2014. This reality may lead manufacturers and retailers to turn to the trade business instead of the consumer market.
Cordless to replace plug-in products
All manufacturers are transiting to cordless tools, equipped with efficient and lightweight lithium-ion batteries. Corded products are likely to decline as they are now matched in power and efficacy by battery-operated ones, although the higher prices of cordless tools will continue to be a limiting factor. However, as competition rises unit prices will drop, expanding the consumer base.
Female population increasingly targeted
Women are increasingly targeted by power tool manufacturers and retailers thanks to changing lifestyles and a reduction in income inequality. Single mothers, as well as women seeking independence, represent key growth segments.
Sharing economy both a threat and an opportunity
Fuelled by the internet and social media, power tool sharing is a new paradigm for the industry. While it is seen as a threat to sales of new equipment, it can spread the DIY culture among young and tech-savvy users, which could eventually make them want to own tools themselves.
Ageing population
Many developed markets will be faced with the ageing of their populations, which will create opportunities for age-related home improvement projects (easier access, safety in bathrooms, monitoring systems, etc).
Want to find out more about this report?
Request more informationTable of Contents
Introduction
Scope
I ntroduction
Key findings
Power tools’ share of home improvement
A flat market at best despite ongoing product innovation
Review period growth: Emerging countries on top
Great regional discrepancy in per household spend
Socio-economic Drivers
Substitutes for power tools
Electrification a key prerequisite for the development of power tools
Leisure time linked to power tools usage
Power vs hand tools analysis
Urbanisation and its impact on type of dwelling
Rise of single person and educated households in G8 countries
Some improvement in the housing market
I nnovation and C onsumers
Battery-powered tools are the new gold rush
Innovation and Consumers
Feminisation can unlock growth potential
DIY tutorials: Manufacturers start to play their part
New alternatives emerge in the power tools universe
D-I-Y versus do-it-for-me culture
Regional Analysis
Failure to create value in mature markets cause global sales to dip
North America: Manufacturers desperate to revive the market
Western Europe: Frugality hurts value growth
Political crisis in Russia may impact power tools
Competitive Analysis
Leading power tool brands capitalise on sagging demand
Stanley Black & Decker Inc: Continuing reliance on North America
Case study: Stanley Black & Decker – a patriotic stance in the US
Case study: Stanley Black & Decker – partnerships in Europe
Robert Bosch GmbH: Strong growth in Eastern Europe
Bosch makes gains in Chinese and Russian power tools
Hitachi Ltd and Makita Corp pursue single brand strategy
Japan: Private label stagnant as consumers return to brands (I)
Japan: Private label stagnant as consumers return to brands ( II)
Channel Analysis
Global DIY chains keep it to a regional scale
Internet preferred to show rather than sell
Case study: The Home Depot’s successful omni-channel strategy
In power tools, retailers make or break brands
Private label shadowed by brands in store
Private label doing better online through better visibility
Forecasts
Global forecast: North America will remain the growth engine
Some opportunities remain in developed markets
Disparities in Asia Pacific
R eport Definitions
Data parameters
Report Definitions
Product category definitions
Retail distribution definitions
Notes
Images Sources
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Want to find out more about this report?
Request more informationComplete Catalogue
Strategy Reports
- Going Green: Sustainability in Singapore | Nov 2019
- The Haves and Have Nots: The Impact of the Widening Gap Between Rich and Poor | Nov 2011
- 25 Global Consumer Trends 2008: Back to Basics – it’s Still the Old Economy in a Cool Climate | Jun 2008
- Shopping for Pleasure: The Development of Shopping as a Leisure Pursuit | May 2008
Country Reports
- Home and Garden in Argentina | Apr 2020
- Home and Garden in Australia | Apr 2020
- Home and Garden in Brazil | Apr 2020
- Home and Garden in Canada | Jun 2020
- Home and Garden in China | Apr 2020
- Home and Garden in France | Apr 2020
- Home and Garden in Germany | Apr 2020
- Home and Garden in Hong Kong, China | Apr 2020
- Home and Garden in Hong Kong, China | Apr 2019
- Home and Garden in India | May 2020
- Home and Garden in Indonesia | Apr 2020
- Home and Garden in Italy | Apr 2020
- Home and Garden in Japan | May 2020
- Home and Garden in Malaysia | Apr 2020
- Home and Garden in Mexico | May 2020
- Home and Garden in Poland | Apr 2020
- Home and Garden in Romania | Apr 2020
- Home and Garden in Russia | Apr 2020
- Home and Garden in Singapore | Apr 2020
- Home and Garden in South Africa | Jun 2020
- Home and Garden in South Korea | Apr 2020
- Home and Garden in Spain | Apr 2020
- Home and Garden in Sweden | Apr 2020
- Home and Garden in Switzerland | Apr 2020
- Home and Garden in Taiwan | Apr 2020
- Home and Garden in Thailand | Apr 2020
- Home and Garden in the Netherlands | Apr 2020
- Home and Garden in the Philippines | Apr 2020
- Home and Garden in the United Arab Emirates | Apr 2020
- Home and Garden in the United Kingdom | Apr 2020
- Home and Garden in the US | Jun 2020
- Home and Garden in Turkey | May 2020
- Home and Garden in Ukraine | Apr 2020
Complete Catalogue
Strategy Reports
- Going Green: Sustainability in Singapore | Nov 2019
- The Haves and Have Nots: The Impact of the Widening Gap Between Rich and Poor | Nov 2011
- 25 Global Consumer Trends 2008: Back to Basics – it’s Still the Old Economy in a Cool Climate | Jun 2008
- Shopping for Pleasure: The Development of Shopping as a Leisure Pursuit | May 2008
Country Reports
- Home and Garden in Argentina | Apr 2020
- Home and Garden in Australia | Apr 2020
- Home and Garden in Brazil | Apr 2020
- Home and Garden in Canada | Jun 2020
- Home and Garden in China | Apr 2020
- Home and Garden in France | Apr 2020
- Home and Garden in Germany | Apr 2020
- Home and Garden in Hong Kong, China | Apr 2020
- Home and Garden in Hong Kong, China | Apr 2019
- Home and Garden in India | May 2020
- Home and Garden in Indonesia | Apr 2020
- Home and Garden in Italy | Apr 2020
- Home and Garden in Japan | May 2020
- Home and Garden in Malaysia | Apr 2020
- Home and Garden in Mexico | May 2020
- Home and Garden in Poland | Apr 2020
- Home and Garden in Romania | Apr 2020
- Home and Garden in Russia | Apr 2020
- Home and Garden in Singapore | Apr 2020
- Home and Garden in South Africa | Jun 2020
- Home and Garden in South Korea | Apr 2020
- Home and Garden in Spain | Apr 2020
- Home and Garden in Sweden | Apr 2020
- Home and Garden in Switzerland | Apr 2020
- Home and Garden in Taiwan | Apr 2020
- Home and Garden in Thailand | Apr 2020
- Home and Garden in the Netherlands | Apr 2020
- Home and Garden in the Philippines | Apr 2020
- Home and Garden in the United Arab Emirates | Apr 2020
- Home and Garden in the United Kingdom | Apr 2020
- Home and Garden in the US | Jun 2020
- Home and Garden in Turkey | May 2020
- Home and Garden in Ukraine | Apr 2020