Powerful Women: Reworking the Global Role Model

Introduction

Scope

Women are becoming increasingly powerful

Women are a huge cohort, not to be ignored!

Key findings

Women in Education

Female literacy is rising, giving employers access to a valuable resource

Malala Yousafzai : a global role model for female education

Women are embracing and succeeding in higher education

MOOCs: Coursera – enabling all girls to obtain a higher education

Gen Z and Gen Alpha girls will embrace STEM education

Roominate: engaging young girls in STEM activities

Women in the Workplace

More women are entering the global workplace

Renault-Nissan-Mitsubishi: including women in the auto industry

Reducing the gender pay gap is a focus for business

Salesforce: leading the way in closing the gender pay gap

Fempreneurs on the rise

Olio: a business built on the passions of its female founders

Women in the Home

Women rule the nest

The June: saving time for busy female household heads

Transferring more household duties to men

#JuanWash: Ariel encourages men to do the laundry

Women as Influencers and Role Models

The rising female force against harassment is influencing real change

Facebook: standing up to sexual harassment in the workplace

Women are huge brand influencers

Naked Juice: reaching new audiences with female influencers

Women are entering and shaping politics, targeting key moral-led policies

What Female Consumers Want

The new female consumer: one size does not fit all

Key habits of female consumer groups

Important financial and work priorities of key female consumer groups

Nike: focusing on what women want

Key spending priorities of female consumers

Sweat Cosmetics: make-up for active women who still want to look good

Conclusion

Powerful women are transforming women’s status in life

Key takeaways

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