The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
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Learn moreOct 2018
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This report examines the changing status of women and how they are embracing their new-found empowerment, influencing everything from spending to politics, as they and their roles in the home and the workplace evolve.
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Better education is empowering women to embrace their aspirations and build careers. They no longer feel guilty for wanting it all – career, family and lifestyle – instead they are actively achieving everything, to the benefit of themselves, their families and others.
In the workplace, there has been real action to improve equality and pay disparities, with more women being recruited and promoted. Business is increasingly leveraging the right skills and talents to get the job done efficiently and productively, moving away from outdated views on the abilities of men vs. women.
Women are earning more; increasingly becoming the main household breadwinners. This, and consumers’ changing values and priorities, is leading to men sharing more household and child care responsibilities, shifting the decision-making and purchasing dynamics.
As more women take on leadership roles in business and politics, greater focus is being put on social responsibility strategies and policies. Women take a collaborative approach, leading to inclusive and well-informed decision-making that is driving change on important global issues.
The rising number of female leaders and entrepreneurs and women entering traditional male-orientated STEM fields is creating more visible role models to empower other women and girls to persevere and succeed.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.