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PPR SA in Luxury Goods

Company Profile

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About This Report

Jun 2013

PPR Group owns a number of leading luxury brands, the largest of which by value sales is Gucci. Gucci’s growth has over the past several years been driven by Chinese expansion and as a result PPR ranked fourth in Chinese luxury goods in 2011. The company however has a number of other smaller luxury brands that are in earlier stages of their development cycle and that have considerable growth potential internationally.

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PPR SA in Luxury Goods

Euromonitor International's report on PPR SA delivers a detailed strategic analysis of the company's business, examining its performance in the Luxury Goods market and the global economy.

Company and market share data provide a detailed look at the financial position of PPR SA, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of PPR SA.

This report examines:
  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of PPR SA provides strategic intelligence on:
  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust:

Euromonitor International's company profile reports are written by our Luxury Goods research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

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Scope of the Report

Scope

Strategic Evaluation

PPR focuses on developing luxury side of its business
2011 a year of transition for PPR
Gucci brand continues to expand in 2011
Bottega Veneta attempts to expand beyond luxury bags
Expanding beyond the Gucci brand
PPR reports strong 2012 interim results
SWOT: PPR SA
Key strategic challenges and objectives

Competitive Positioning

LVMH takes top spot in France
PPR in top five in China
Luxury players target Chinese consumers

Market Assessment

Presence in China crucial to gain in luxury goods
Luxury jewellery and timepieces to lead in CAGR terms

Designer Apparel (Ready-to-Wear)

US will continue to lead growth in designer apparel (ready-to-wear)
Menswear focus for PPR

Luxury Accessories

Slow rate of expansion in Gucci to focus elsewhere
Marketing strategies in luxury accessories
Opportunities at various price levels in US luxury accessories

Luxury Jewellery and Timepieces

PPR well placed to move more aggressively in timepieces
Indian love affair with jewellery set to continue

Super Premium Beauty and Personal Care

China to lead growth in super premium beauty and personal care
PPR should consider bringing beauty in-house

Brand Strategy

PPR pursues multi-brand strategy
PPR brands receive attention from landmark British events

Operations

PPR focuses on global store network expansion

Recommendations

Look to develop brands other than Gucci in China