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About This Report
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PPR Group owns a number of leading luxury brands, the largest of which by value sales is Gucci. Gucci’s growth has over the past several years been driven by Chinese expansion and as a result PPR ranked fourth in Chinese luxury goods in 2011. The company however has a number of other smaller luxury brands that are in earlier stages of their development cycle and that have considerable growth potential internationally.
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Overview
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Euromonitor International's report on PPR SA delivers a detailed strategic analysis of the company's business, examining its performance in the Luxury Goods market and the global economy.
Company and market share data provide a detailed look at the financial position of PPR SA, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of PPR SA.
This report examines:
- Company share by region and sector
- Brand portfolio
- New product developments
- Marketing and distribution strategies
A detailed SWOT analysis of PPR SA provides strategic intelligence on:
- Strengths and weaknesses
- Category and country opportunities for growth
- Challenges and threats from current competition and future prospects
- Global and regional market positions
Research You Can Trust:
Euromonitor International's company profile reports are written by our Luxury Goods research team, a dedicated group of analysts that knows the industry inside and out.
Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.
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Request more informationTable of Contents
Scope of the Report
Scope
Strategic Evaluation
PPR focuses on developing luxury side of its business
2011 a year of transition for PPR
Gucci brand continues to expand in 2011
Bottega Veneta attempts to expand beyond luxury bags
Expanding beyond the Gucci brand
PPR reports strong 2012 interim results
SWOT: PPR SA
Key strategic challenges and objectives
Competitive Positioning
LVMH takes top spot in France
PPR in top five in China
Luxury players target Chinese consumers
Market Assessment
Presence in China crucial to gain in luxury goods
Luxury jewellery and timepieces to lead in CAGR terms
Designer Apparel (Ready-to-Wear)
US will continue to lead growth in designer apparel (ready-to-wear)
Menswear focus for PPR
Luxury Accessories
Slow rate of expansion in Gucci to focus elsewhere
Marketing strategies in luxury accessories
Opportunities at various price levels in US luxury accessories
Luxury Jewellery and Timepieces
PPR well placed to move more aggressively in timepieces
Indian love affair with jewellery set to continue
Super Premium Beauty and Personal Care
China to lead growth in super premium beauty and personal care
PPR should consider bringing beauty in-house
Brand Strategy
PPR pursues multi-brand strategy
PPR brands receive attention from landmark British events
Operations
PPR focuses on global store network expansion
Recommendations
Look to develop brands other than Gucci in China
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Want to find out more about this report?
Request more informationComplete Catalogue
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- LVMH Moët Hennessy Louis Vuitton SA in Luxury Goods | Mar 2018
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- Richemont SA, Cie Financière in Luxury Goods | Mar 2015
- Salvatore Ferragamo SpA in Luxury Goods | Oct 2019
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Complete Catalogue
Company Reports
- Bulgari SpA in Luxury Goods | Jan 2011
- Burberry Group Plc in Luxury Goods | Jul 2018
- Coach Inc in Luxury Goods | Mar 2015
- Compagnie Financière Richemont SA in Luxury Goods | May 2014
- Fifth & Pacific Companies Inc in Luxury Goods | Jul 2014
- Gucci Group NV in Luxury Goods | Nov 2010
- Hermès International SCA in Luxury Goods | Mar 2016
- Kering SA in Luxury Goods | Jan 2016
- LVMH Moët Hennessy Louis Vuitton SA in Luxury Goods | Mar 2018
- Moncler SpA in Luxury Goods | Jun 2014
- Polo Ralph Lauren Corp in Luxury Goods | May 2013
- Prada SpA in Luxury Goods | Mar 2016
- Ralph Lauren Corp in Luxury Goods | Jul 2019
- Richemont SA, Cie Financière in Luxury Goods | Mar 2015
- Salvatore Ferragamo SpA in Luxury Goods | Oct 2019
- Swatch Group Ltd, The in Luxury Goods | Jan 2011
- Tiffany & Co in Luxury Goods | Jun 2013
- Tory Burch Llc in Luxury Goods | Jun 2014
- Valentino Fashion Group SpA in Luxury Goods | Jan 2011