Prada SpA in Luxury Goods

Company Profile

About This Report

Mar 2016

Prada SpA, operator of the Prada and Miu Miu brands, has impeccable fashion credentials, derived in large part from its joint CEO and head designer Miuccia Prada. However, an aggressive retail expansion strategy, a shift upmarket and a focus on high ticket leather goods has left the company stranded, as market conditions in its key Asia Pacific markets have changed. The brands remain highly credible, but the company needs to revise its retail, price and product strategies to regain momentum.

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Prada SpA in Luxury Goods

Euromonitor International's report on Prada SpA delivers a detailed strategic analysis of the company's business, examining its performance in the Luxury Goods market and the global economy.

Company and market share data provide a detailed look at the financial position of Prada SpA, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Prada SpA.

This report examines:
  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Prada SpA provides strategic intelligence on:
  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust:

Euromonitor International's company profile reports are written by our Luxury Goods research team, a dedicated group of analysts that knows the industry inside and out.

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Scope of the Report


Strategic Evaluation

Prada expands global network
Pace comes off Prada’s growth
Prada brand scale determines group performance
Signature leather goods soften for Prada
Two key regions go into reverse in FY 2014
Latest financial data
SWOT: Prada SpA
Key strategic challenges and objectives

Competitive Positioning

Prada growth hit hard by external factors
Prada takes a tumble
Over-confidence catches out luxury operators in 2015

Market Assessment

Prada needs to realign global strategy
Prada failing to have cake and eat it
Asia Pacific still promising, but diversification needed
Prada has narrow focus
Outlet growth no guarantor of market gains

Designer Apparel (Ready-to-Wear)

Prada still a fashion leader, but hamstrung by business plan

Designer Apparel (Ready-to-Wear )

Other means of exploring accessibility could lead to collaboration

Luxury Leather Goods

Prada increasingly dependent on luxury leather
Prada needs more dynamic leather strategy
Prada needs consistency in core women’s bag business

Super-premium Beauty and Personal Care Opportunities

Fragrances and BPC can help widen offer

Brand Strategy

Miuccia Prada still invaluable to Prada brand


Mixed production model


Prada faces tricky short term