Prada SpA, operator of the Prada and Miu Miu brands, has impeccable fashion credentials, derived in large part from its joint CEO and head designer Miuccia Prada. However, an aggressive retail expansion strategy, a shift upmarket and a focus on high ticket leather goods has left the company stranded, as market conditions in its key Asia Pacific markets have changed. The brands remain highly credible, but the company needs to revise its retail, price and product strategies to regain momentum.
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Euromonitor International's report on Prada SpA delivers a detailed strategic analysis of the company's business, examining its performance in the Luxury Goods market and the global economy.
Company and market share data provide a detailed look at the financial position of Prada SpA, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Prada SpA.
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