Executive Summary

Nov 2019
PROSPECTS
Convenience and lower tariffs drive demand for transportation cards

A developed transportation infrastructure and the widespread introduction of transportation cards by public transportation companies like Moskovsky Metropoliten and Peterburgsky Metropoliten continue to drive closed loop pre-paid cards. Thus, closed loop pre-paid cards continues to see strong transaction value growth in 2019, mainly due to the wide popularity of transportation cards, the most developed type of card in the category.

Wider coverage boosts the appeal of open loop pre-paid cards

Apart from traditional gift cards, open loop pre-paid cards is characterised by various niche products, such as cards for children or weddings, issued by banks. For instance, one of the most popular wedding cards is issued by Russkiy Standart Bank.

Ban on anonymous transactions set to hit open loop pre-paid cards

In the review period, pre-paid cards were sometimes referred to as “bribery cards”. This is because local banks logged transfers from card-to-card in terms of non-embossed open loop pre-paid cards, which did not contain any information about the cardholder.

COMPETITIVE LANDSCAPE
Money transfers and ATM withdrawals add dynamism to MyGift

Zolotaya Korona remains the leading issuer of pre-paid cards, due to its dominance of the open loop format. The issuer’s main offering is the MyGift gift card.

Revolut postpones entry in Russia in 2019 in favour of other geographical priorities

In 2019, the UK fintech start-up Revolut was set to enter into partnership with QIWI, a financial services and owner of the QIWI e-wallet, to introduce its services in Russia. However, the launch has been postponed several times due to other geographical priorities, including Singapore, Hong Kong, Japan, Australia and New Zealand, and possibly the US and Canada.

SberKids offers controlled mobile phone payments for children

In September 2018, the largest Russian bank, Sberbank, launched the SberKids mobile application. The primary aim of SberKids is to educate children on financial literacy and encourage usage, although parents also have access to the app.

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Pre-Paid Cards in Russia

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Overview

Discover the latest market trends and uncover sources of future market growth for the Pre-Paid Transactions industry in Russia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Pre-Paid Transactions industry in Russia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Pre-Paid Transactions in Russia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Pre-Paid Transactions in Russia?
  • What are the major operators and issuers in Russia?
  • What is the current state and expected evolution of consumer payment preference?
  • What payment instrument offers the highest growth potential?
  • What strategies and positioning have consumer finance companies utilized to win in the market?
Why buy this report?
  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

Euromonitor’s industry reports, including Pre-Paid Transactions in Russia, originate from our database within our Consumer Finance market share and market size database

Charge Cards in Russia - Category analysis

Charge Cards in Russia - Company Profile

PROSPECTS

Credit Cards in Russia - Category analysis

Credit Cards in Russia - Company Profile

HEADLINES

PROSPECTS

Economic recovery revives interest in credit cards
New interest rate legislation increases the appeal of credit cards
Issuers look to more customised offer to grow commercial credit cards

COMPETITIVE LANDSCAPE

Wide product portfolio and extensive loyalty programmes boost Sberbank
Players continue to focus on rewards to entice customers and stimulate spend
Cobranded credit cards develop to cater to specific types of consumers

CATEGORY DATA

Table 1 Credit Cards: Number of Cards in Circulation 2014-2019
Table 2 Credit Cards Transactions 2014-2019
Table 3 Credit Cards in Circulation: % Growth 2014-2019
Table 4 Credit Cards Transactions: % Growth 2014-2019
Table 5 Commercial Credit Cards: Number of Cards in Circulation 2014-2019
Table 6 Commercial Credit Cards Transactions 2014-2019
Table 7 Commercial Credit Cards in Circulation: % Growth 2014-2019
Table 8 Commercial Credit Cards Transactions: % Growth 2014-2019
Table 9 Personal Credit Cards: Number of Cards in Circulation 2014-2019
Table 10 Personal Credit Cards Transactions 2014-2019
Table 11 Personal Credit Cards in Circulation: % Growth 2014-2019
Table 12 Personal Credit Cards Transactions: % Growth 2014-2019
Table 13 Credit Cards: Number of Cards by Issuer 2014-2018
Table 14 Credit Cards: Number of Cards by Operator 2014-2018
Table 15 Credit Cards Payment Transaction Value by Issuer 2014-2018
Table 16 Credit Cards Payment Transaction Value by Operator 2014-2018
Table 17 Commercial Credit Cards: Number of Cards by Issuer 2014-2018
Table 18 Commercial Credit Cards: Number of Cards by Operator 2014-2018
Table 19 Commercial Credit Cards Payment Transaction Value by Issuer 2014-2018
Table 20 Commercial Credit Cards Payment Transaction Value by Operator 2014-2018
Table 21 Personal Credit Cards: Number of Cards by Issuer 2014-2018
Table 22 Personal Credit Cards: Number of Cards by Operator 2014-2018
Table 23 Personal Credit Cards Payment Transaction Value by Issuer 2014-2018
Table 24 Personal Credit Cards Payment Transaction Value by Operator 2014-2018
Table 25 Forecast Credit Cards: Number of Cards in Circulation 2019-2024
Table 26 Forecast Credit Cards Transactions 2019-2024
Table 27 Forecast Credit Cards in Circulation: % Growth 2019-2024
Table 28 Forecast Credit Cards Transactions: % Growth 2019-2024
Table 29 Forecast Commercial Credit Cards: Number of Cards in Circulation 2019-2024
Table 30 Forecast Commercial Credit Cards Transactions 2019-2024
Table 31 Forecast Commercial Credit Cards in Circulation: % Growth 2019-2024
Table 32 Forecast Commercial Credit Cards Transactions: % Growth 2019-2024
Table 33 Forecast Personal Credit Cards: Number of Cards in Circulation 2019-2024
Table 34 Forecast Personal Credit Cards Transactions 2019-2024
Table 35 Forecast Personal Credit Cards in Circulation: % Growth 2019-2024
Table 36 Forecast Personal Credit Cards Transactions: % Growth 2019-2024

Debit Cards in Russia - Category analysis

Debit Cards in Russia - Company Profile

HEADLINES

PROSPECTS

Contactless and mobile solutions continue to push the development of debit cards
Contactless technology and biometrics set to penetrate Russia’s regions
Older consumers and infrastructure issues put a brake on move to cashless society

COMPETITIVE LANDSCAPE

Wide coverage and innovation support Sberbank’s dominance
NSPK closes in as Mir is set to dominate the social and welfare sphere
International operators expand card-to-card service across participating banks

CATEGORY DATA

Table 37 Debit Cards: Number of Cards in Circulation 2014-2019
Table 38 Debit Cards Transactions 2014-2019
Table 39 Debit Cards in Circulation: % Growth 2014-2019
Table 40 Debit Cards Transactions: % Growth 2014-2019
Table 41 Debit Cards: Number of Cards by Issuer 2014-2018
Table 42 Debit Cards: Number of Cards by Operator 2014-2018
Table 43 Debit Cards Payment Transaction Value by Issuer 2014-2018
Table 44 Debit Cards Payment Transaction Value by Operator 2014-2018
Table 45 Forecast Debit Cards: Number of Cards in Circulation 2019-2024
Table 46 Forecast Debit Cards Transactions 2019-2024
Table 47 Forecast Debit Cards in Circulation: % Growth 2019-2024
Table 48 Forecast Debit Cards Transactions: % Growth 2019-2024

Pre-Paid Cards in Russia - Category analysis

Pre-Paid Cards in Russia - Company Profile

HEADLINES

PROSPECTS

Convenience and lower tariffs drive demand for transportation cards
Wider coverage boosts the appeal of open loop pre-paid cards
Ban on anonymous transactions set to hit open loop pre-paid cards

COMPETITIVE LANDSCAPE

Money transfers and ATM withdrawals add dynamism to MyGift
Revolut postpones entry in Russia in 2019 in favour of other geographical priorities
SberKids offers controlled mobile phone payments for children

CATEGORY DATA

Table 49 Pre-paid Cards: Number of Cards in Circulation 2014-2019
Table 50 Pre-paid Cards Transactions 2014-2019
Table 51 Pre-paid Cards in Circulation: % Growth 2014-2019
Table 52 Pre-paid Cards Transactions: % Growth 2014-2019
Table 53 Closed Loop Pre-paid Cards Transactions 2014-2019
Table 54 Closed Loop Pre-paid Cards Transactions: % Growth 2014-2019
Table 55 Open Loop Pre-paid Cards Transactions 2014-2019
Table 56 Open Loop Pre-paid Cards Transactions: % Growth 2014-2019
Table 57 Pre-paid Cards: Number of Cards by Issuer 2014-2018
Table 58 Pre-paid Cards: Number of Cards by Operator 2014-2018
Table 59 Pre-paid Cards Transaction Value by Issuer 2014-2018
Table 60 Pre-paid Cards Transaction Value by Operator 2014-2018
Table 61 Closed Loop Pre-paid Cards: Number of Cards by Issuer 2014-2018
Table 62 Closed Loop Pre-paid Cards: Number of Cards by Operator 2014-2018
Table 63 Closed Loop Pre-paid Cards Transaction Value by Issuer 2014-2018
Table 64 Closed Loop Pre-paid Cards Transaction Value by Operator 2014-2018
Table 65 Open Loop Pre-paid Cards: Number of Cards by Issuer 2014-2018
Table 66 Open Loop Pre-paid Cards: Number of Cards by Operator 2014-2018
Table 67 Open Loop Pre-paid Cards Transaction Value by Issuer 2014-2018
Table 68 Open Loop Pre-paid Cards Transaction Value by Operator 2014-2018
Table 69 Forecast Pre-paid Cards: Number of Cards in Circulation 2019-2024
Table 70 Forecast Pre-paid Cards Transactions 2019-2024
Table 71 Forecast Pre-paid Cards in Circulation: % Growth 2019-2024
Table 72 Forecast Pre-paid Cards Transactions: % Growth 2019-2024
Table 73 Forecast Closed Loop Pre-paid Cards Transactions 2019-2024
Table 74 Forecast Closed Loop Pre-paid Cards Transactions: % Growth 2019-2024
Table 75 Forecast Open Loop Pre-paid Cards Transactions 2019-2024
Table 76 Forecast Open Loop Pre-paid Cards Transactions: % Growth 2019-2024

Store Cards in Russia - Category analysis

Store Cards in Russia - Company Profile

HEADLINES

PROSPECTS

Preference for cobranded debit and credit cards limits interest in store cards
Store cards remains niche due to low awareness and high cost of investment
Wider coverage and benefits of open loop pre-paid cards present further barrier

COMPETITIVE LANDSCAPE

Credit Europe Bank leverages consumer loyalty to grow IKEA store card
IKEA expansion offers growth potential in the forecast period
No new entrants or products anticipated in low penetration category

CATEGORY DATA

Table 77 Store Cards: Number of Cards in Circulation 2014-2019
Table 78 Store Cards Transactions 2014-2019
Table 79 Store Cards in Circulation: % Growth 2014-2019
Table 80 Store Cards Transactions: % Growth 2014-2019
Table 81 Store Cards: Number of Cards by Issuer 2014-2018
Table 82 Store Cards: Payment Transaction Value by Issuer 2014-2018
Table 83 Forecast Store Cards: Number of Cards in Circulation 2019-2024
Table 84 Forecast Store Cards Transactions 2019-2024
Table 85 Forecast Store Cards in Circulation: % Growth 2019-2024
Table 86 Forecast Store Cards Transactions: % Growth 2019-2024

Financial Cards and Payments in Russia - Industry Overview

EXECUTIVE SUMMARY

Structural change and economic recovery foster further strong growth in 2019
Amendments to the national payment system aim to combat fraud
Wider adoption of contactless technology and biometrics paves the way for debit cards
Mir payment system drives restructuring of competitive environment
Strong but slower growth expected due to uneven development and maturity

MARKET INDICATORS

Table 87 Number of POS Terminals: Units 2014-2019
Table 88 Number of ATMs: Units 2014-2019
Table 89 Value Lost to Fraud 2014-2019
Table 90 Card Expenditure by Location 2019
Table 91 Financial Cards in Circulation by Type: % Number of Cards 2014-2019
Table 92 Domestic versus Foreign Spend 2019

MARKET DATA

Table 93 Financial Cards by Category: Number of Cards in Circulation 2014-2019
Table 94 Financial Cards by Category: Number of Accounts 2014-2019
Table 95 Financial Cards Transactions by Category: Value 2014-2019
Table 96 Financial Cards by Category: Number of Transactions 2014-2019
Table 97 Consumer Payments by Category: Value 2014-2019
Table 98 Consumer Payments by Category: Number of Transactions 2014-2019
Table 99 M-Commerce by Category: Value 2014-2019
Table 100 M-Commerce by Category: % Value Growth 2014-2019
Table 101 Financial Cards: Number of Cards by Issuer 2014-2018
Table 102 Financial Cards: Number of Cards by Operator 2014-2018
Table 103 Financial Cards: Card Payment Transactions Value by Operator 2014-2018
Table 104 Financial Cards: Card Payment Transactions Value by Issuer 2014-2018
Table 105 Forecast Financial Cards by Category: Number of Cards in Circulation 2019-2024
Table 106 Forecast Financial Cards by Category: Number of Accounts 2019-2024
Table 107 Forecast Financial Cards Transactions by Category: Value 2019-2024
Table 108 Forecast Financial Cards by Category: Number of Transactions 2019-2024
Table 109 Forecast Consumer Payments by Category: Value 2019-2024
Table 110 Forecast Consumer Payments by Category: Number of Transactions 2019-2024
Table 111 Forecast M-Commerce by Category: Value 2019-2024
Table 112 Forecast M-Commerce by Category: % Value Growth 2019-2024

SOURCES

Summary 1 Research Sources