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Country Report

Luxury Cars in

Premium and Luxury Cars in Russia

Jan 2021

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Premium and luxury cars performs better than cars overall, due to ongoing appeal to high-income consumers

Premium and luxury cars perform better than the category of cars overall in Russia in 2020. According to the JATO Dynamics agency, the period of January to August 2020 saw the volume of new registrations in premium and luxury cars decrease at a slower pace when compared to the same period in 2019.

Second-hand premium and luxury cars sees a decline in sales, as higher number of consumers purchase brand new

According to the experts of the analytical agency AUTOSTAT, the period of January to August 2020 saw a decline in volume sales in second-hand premium and luxury cars, seeing a 4% decline compared to the same period in 2019. This indicates that a higher number of high-income consumers are purchasing premium and luxury cars brand new, as opposed to choosing pre-owned models.

Mercedes-Benz maintains lead by a small margin, despite losing shares to BMW

Mercedes-Benz Russia SAO maintained its lead in premium and luxury cars in 2019, despite losing shares to second-placed BMW Russland Trading OOO. The difference in shares between the two top players is growing smaller, with BMV showing strong competition to the leading player.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Luxury Cars industry in Russia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Luxury Cars industry in Russia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Luxury Cars in Russia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Luxury Cars in Russia?
What are the major brands in Russia?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our

Luxury Goods market research database.

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Premium and Luxury Cars in Russia - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Premium and luxury cars performs better than cars overall, due to ongoing appeal to high-income consumers

Second-hand premium and luxury cars sees a decline in sales, as higher number of consumers purchase brand new

Mercedes-Benz maintains lead by a small margin, despite losing shares to BMW

RECOVERY AND OPPORTUNITIES

Strong focus on high-specification engineering set to drive value sales

Bentley tipped as one to watch, thanks to ongoing innovation in new models

Moscow remains the number one city for premium and luxury car sales

CATEGORY DATA

Table 1 Sales of Premium and Luxury Cars: Value 2015-2020
Table 2 Sales of Premium and Luxury Cars: % Value Growth 2015-2020
Table 3 NBO Company Shares of Premium and Luxury Cars: % Value 2015-2019
Table 4 LBN Brand Shares of Premium and Luxury Cars: % Value 2016-2019
Table 5 Forecast Sales of Premium and Luxury Cars: Value 2020-2025
Table 6 Forecast Sales of Premium and Luxury Cars: % Value Growth 2020-2025

Luxury Goods in Russia - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on luxury goods

COVID-19 country impact

Company response

Retailing shift

What next for luxury goods?

MARKET INDICATORS

Table 7 Number of High Net Worth Individuals (HNWI): 2015-2020

MARKET DATA

Table 8 Sales of Luxury Goods by Category: Value 2015-2020
Table 9 Sales of Luxury Goods by Category: % Value Growth 2015-2020
Table 10 Inbound Receipts for Luxury Goods by Country of Origin: Value 2015-2020
Table 11 NBO Company Shares of Luxury Goods: % Value 2015-2019
Table 12 LBN Brand Shares of Luxury Goods: % Value 2016-2019
Table 13 Distribution of Luxury Goods by Format and Category: % Value 2020
Table 14 Forecast Sales of Luxury Goods by Category: Value 2020-2025
Table 15 Forecast Sales of Luxury Goods by Category: % Value Growth 2020-2025

Megatrends

Country Report

Premium and Luxury Cars in Russia

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Premium and luxury cars performs better than cars overall, due to ongoing appeal to high-income consumers

Second-hand premium and luxury cars sees a decline in sales, as higher number of consumers purchase brand new

Mercedes-Benz maintains lead by a small margin, despite losing shares to BMW

Overview

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Overview

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Table of Contents

Premium and Luxury Cars in Russia - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Premium and luxury cars performs better than cars overall, due to ongoing appeal to high-income consumers

Second-hand premium and luxury cars sees a decline in sales, as higher number of consumers purchase brand new

Mercedes-Benz maintains lead by a small margin, despite losing shares to BMW

RECOVERY AND OPPORTUNITIES

Strong focus on high-specification engineering set to drive value sales

Bentley tipped as one to watch, thanks to ongoing innovation in new models

Moscow remains the number one city for premium and luxury car sales

CATEGORY DATA

Luxury Goods in Russia - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on luxury goods

COVID-19 country impact

Company response

Retailing shift

What next for luxury goods?

MARKET INDICATORS

MARKET DATA

DISCLAIMER

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

SOURCES

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