The number of premium and luxury cars sold in 2020 saw a significant drop compared to 2019. Many car dealerships were closed following the outbreak of COVID-19 and did not reopen until later in the year, which limited the ability of consumers to purchase premium and luxury cars.
One of the most significant pieces of news in premium and luxury cars in 2021 was that Aurus Senat has been launched into mass production and is now available for orders. The new vehicle is a luxury full-size sedan from Russian automaker Aurus OOO and has been developed by NAMI in Moscow, Russia.
Mercedes-Benz Russia SAO lost its lead to BMW Russland Trading OOO in 2021. BMV saw strong gains over the review period, slowly eroding the shares of other leading players, including Mercedes, Lexus and Audi.
Premium and luxury cars is a stable market that is unlikely to see any significant change in fortunes over the forecast period. This is explained by the fact that affluent consumers are more protected from changes in the economy, ensuring the customer base for luxury cars remains generally stable.
Moscow continues to account for the largest share of sales of premium and luxury cars in Russia, with sales and car show rooms thus largely targeting this area. More than half of premium and luxury car owners are from Moscow, followed by St.
The appearance of Aurus is expected to have a significant impact on the competitive environment over the forecast period. The company has potential to gain a visible value share in premium and luxury cars, eroding the shares of more well-established brands.
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Passenger car vehicles providing exceptional comfort, aimed at the premium market and at drivers wanting a higher level of performance and handling or a vehicle that gives the impression of being capable of high-speed motoring. These cars are generally designed to appeal to high earning, status led consumers and generally retail at US$75,000 plus Example models include: Aston Martin, Ferrari, Jaguar, Bentley, Porsche, McLaren, Maserati, Rolls-Royce and Tesla
See All of Our DefinitionsThis report originates from Passport, our Luxury Cars research and analysis database.
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