Euromonitor International
- Item successfully added to cart!
  
  Your cart is empty
  
  View Cart Check Out

Country Report

Luxury Cars in

Premium and Luxury Cars in Ukraine

Jan 2020

US$990

Add to cart Pay by invoice

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Sales grow as affluent consumers see luxury cars as high status, must-have vehicles

Luxury cars are viewed as a symbol of high socioeconomic status in Ukraine. Among affluent Ukrainians, a premium or luxury car is considered a must-have vehicle.

Improving political and economic situation increases demand as prices stabilise

Generally low consumer incomes, in spite of the post-crisis economic recovery, remain a negative demand factor. Most Ukrainians have to economise and they consider second-hand cars as a way to save.

Underdeveloped infrastructure acts as a brake on the take-off of electric cars

In the longer term, so long as the infrastructure (especially charging and servicing) for electric cars improves significantly, the category is expected to benefit from a trend for “green” electric cars. Such cars are being actively promoted.

COMPETITIVE LANDSCAPE

Daimler uses marketing and innovation to keep Mercedes-Benz top-of-mind

Daimler’s Mercedes-Benz is the clear leading brand in luxury cars. A very strong brand image is enhanced by advertisements in the printed media, especially business magazines, and sponsorship events, such as Mercedes-Benz Kiev Fashion Days.

Investments in brand image, distribution and upgrades build on early-mover edge

The most popular brands of luxury cars, such as Mercedes-Benz, Audi, BMW, Lexus and Land Rover, benefit from early market entry and investments in regular innovations and new models. For example, in 2019, BMW is seeing a significant breakthrough in sales as a result of model upgrades, such as BMW 7, X3 M and X4 M of the Competition series, and the 8 Series Gran Coupe.

Perception of high status and vehicle power boost appeal of SUV models

Already popular SUV models of luxury cars continue to grow sales towards the end of the review period. SUV models are among the favourites of luxury car importers, with BMW X5 and Toyota Land Cruiser enjoying relatively high attention in 2019.

Files are delivered directly into your account within a few minutes of purchase.

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples

FAQs about samples

Delivery

Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Luxury Cars industry in Ukraine with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Luxury Cars industry in Ukraine, our research will save you time and money while empowering you to make informed, profitable decisions.

The Luxury Cars in Ukraine market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Luxury Cars in Ukraine?
What are the major brands in Ukraine?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our

Luxury Goods market research database.

Want to find out more about this report?

Request more information

Premium and Luxury Cars in Ukraine - Category analysis

HEADLINES

PROSPECTS

Sales grow as affluent consumers see luxury cars as high status, must-have vehicles

Improving political and economic situation increases demand as prices stabilise

Underdeveloped infrastructure acts as a brake on the take-off of electric cars

COMPETITIVE LANDSCAPE

Daimler uses marketing and innovation to keep Mercedes-Benz top-of-mind

Investments in brand image, distribution and upgrades build on early-mover edge

Perception of high status and vehicle power boost appeal of SUV models

CATEGORY DATA

Table 1 Sales of Premium and Luxury Cars: Value 2014-2019
Table 2 Sales of Premium and Luxury Cars: % Value Growth 2014-2019
Table 3 NBO Company Shares of Premium and Luxury Cars: % Value 2014-2018
Table 4 LBN Brand Shares of Premium and Luxury Cars: % Value 2015-2018
Table 5 Forecast Sales of Premium and Luxury Cars: Value 2019-2024
Table 6 Forecast Sales of Premium and Luxury Cars: % Value Growth 2019-2024

Luxury Goods in Ukraine - Industry Overview

EXECUTIVE SUMMARY

Demand benefits from more stable political and economic situation

Affordable luxury pushes sales, but fear of fraudulent products remains high

Must-have perception and high unit prices underpin leadership of car companies

Online sales grow but consumers still prefer to see and test out goods in stores

Emerging middle-class consumer base underpins growth potential for luxury goods

MARKET INDICATORS

Table 7 Number of High Net Worth Individuals (HNWI): 2014-2019

MARKET DATA

Table 8 Sales of Luxury Goods by Category: Value 2014-2019
Table 9 Sales of Luxury Goods by Category: % Value Growth 2014-2019
Table 10 Inbound Receipts for Luxury Goods by Country of Origin: Value 2014-2019
Table 11 NBO Company Shares of Luxury Goods: % Value 2014-2018
Table 12 LBN Brand Shares of Luxury Goods: % Value 2015-2018
Table 13 Distribution of Luxury Goods by Format and Category: % Value 2019
Table 14 Forecast Sales of Luxury Goods by Category: Value 2019-2024
Table 15 Forecast Sales of Luxury Goods by Category: % Value Growth 2019-2024

Megatrends

Country Report

Premium and Luxury Cars in Ukraine

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Sales grow as affluent consumers see luxury cars as high status, must-have vehicles

Improving political and economic situation increases demand as prices stabilise

Underdeveloped infrastructure acts as a brake on the take-off of electric cars

COMPETITIVE LANDSCAPE

Daimler uses marketing and innovation to keep Mercedes-Benz top-of-mind

Investments in brand image, distribution and upgrades build on early-mover edge

Perception of high status and vehicle power boost appeal of SUV models

Overview

Why buy this report?

Samples

Delivery

Overview

Want to find out more about this report?

Table of Contents

Premium and Luxury Cars in Ukraine - Category analysis

HEADLINES

PROSPECTS

Sales grow as affluent consumers see luxury cars as high status, must-have vehicles

Improving political and economic situation increases demand as prices stabilise

Underdeveloped infrastructure acts as a brake on the take-off of electric cars

COMPETITIVE LANDSCAPE

Daimler uses marketing and innovation to keep Mercedes-Benz top-of-mind

Investments in brand image, distribution and upgrades build on early-mover edge

Perception of high status and vehicle power boost appeal of SUV models

CATEGORY DATA

Luxury Goods in Ukraine - Industry Overview

EXECUTIVE SUMMARY

Demand benefits from more stable political and economic situation

Affordable luxury pushes sales, but fear of fraudulent products remains high

Must-have perception and high unit prices underpin leadership of car companies

Online sales grow but consumers still prefer to see and test out goods in stores

Emerging middle-class consumer base underpins growth potential for luxury goods

MARKET INDICATORS

MARKET DATA

SOURCES

Why buy this report?

Want to find out more about this report?

Recently Viewed

Complete Catalogue

Country Reports

Recently Viewed

Complete Catalogue

Country Reports