The overall improvement in the quality of life over the review period resulted in growing demand for premium beauty and personal care products in 2018. This was and will remain the most important driver of the growth of premium beauty and personal care.
Growing volume demand for premium bath and shower and skin care products, especially premium body and face care products, resulted in these premium categories achieving the fastest current value growth within premium beauty and personal care in 2018. Over the forecast period, premium body care is set to see the fastest growth within premium beauty and personal care.
Whilst failing to achieve more significant growth than premium bath and shower and premium skin care, premium fragrances, which is the biggest premium beauty and personal care category, achieved continued growth in 2018, which was the main factor leading to the stable growth of premium beauty and personal care overall. Over the forecast period, premium fragrances is set to maintain current value growth.
Coty continued to lead premium beauty and personal care in value terms in 2018, with its wide range of well-known international fragrances brands, including Calvin Klein, Gucci, Davidoff and Lacoste. However, Coty saw a decline in its share in 2018.
In 2018, the Clinique brand from Estée Lauder Cos ranked fourth within premium beauty and personal care in Macedonia. However, unlike the brands in second and third, it saw a growing value share thanks to the increasing market penetration of the Clinique brand and its growing ubiquity across the expanding network of local beauty specialist retailers.
All the leading companies and brands competing in premium beauty and personal care are, with no exceptions, international. No domestic companies maintain a presence in this segment, with the exception of those that are importers for international GBOs.
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Understand the latest market trends and future growth opportunities for the Premium Beauty and Personal Care industry in North Macedonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Premium Beauty and Personal Care research and analysis database.
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