Premium Beauty and Personal Care in Macedonia

PROSPECTS

The better quality of life leads to high demand for premium products

The overall improvement in the quality of life over the review period resulted in growing demand for premium beauty and personal care products in 2018. This was and will remain the most important driver of the growth of premium beauty and personal care.

Premium bath and shower and body care see the fastest growth

Growing volume demand for premium bath and shower and skin care products, especially premium body and face care products, resulted in these premium categories achieving the fastest current value growth within premium beauty and personal care in 2018. Over the forecast period, premium body care is set to see the fastest growth within premium beauty and personal care.

The continued growth of premium fragrances provides stability

Whilst failing to achieve more significant growth than premium bath and shower and premium skin care, premium fragrances, which is the biggest premium beauty and personal care category, achieved continued growth in 2018, which was the main factor leading to the stable growth of premium beauty and personal care overall. Over the forecast period, premium fragrances is set to maintain current value growth.

COMPETITIVE LANDSCAPE

Coty leads premium beauty and personal care, followed by CM Delta

Coty continued to lead premium beauty and personal care in value terms in 2018, with its wide range of well-known international fragrances brands, including Calvin Klein, Gucci, Davidoff and Lacoste. However, Coty saw a decline in its share in 2018.

Clinique sees a growing share within premium beauty and personal care

In 2018, the Clinique brand from Estée Lauder Cos ranked fourth within premium beauty and personal care in Macedonia. However, unlike the brands in second and third, it saw a growing value share thanks to the increasing market penetration of the Clinique brand and its growing ubiquity across the expanding network of local beauty specialist retailers.

International companies and brands dominate premium beauty and personal care

All the leading companies and brands competing in premium beauty and personal care are, with no exceptions, international. No domestic companies maintain a presence in this segment, with the exception of those that are importers for international GBOs.

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