Sales of premium beauty and personal care declined by 3% in 2020, compared to growth of 4% in 2019.
Despite the outbreak of COVID-19 in 2020, premium skin care continued to drive value growth and even improved its performance compared to 2019. Much of this was thanks to the wealthier clientele base for these items, with these consumers being keen to continue following their regular skin care routines, with premium anti-agers driving the highest growth.
Premium adult sun care, fragrances and colour cosmetics were the most negatively impacted categories in 2020. Premium adult sun care recorded the deepest decline, having been impacted by consumers staying at home, with a lack of holidays across the year.
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Understand the latest market trends and future growth opportunities for the Premium Beauty and Personal Care industry in Russia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Premium Beauty and Personal Care industry in Russia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Premium Beauty and Personal Care
This is the aggregation of premium colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.See All of Our Definitions
This report originates from Passport, our Premium Beauty and Personal Care research and analysis database.
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