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Premiumisation

The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
Strategy Briefing

Strategy Briefing

Redefining Premium Beauty

Nov 2019

As new consumer values shift towards more meaningful consumption, priorities are being reassessed, paving the way for new “luxury” attributes beyond a higher price tag and other traditional premium perceptions. With both mass and premium brands ...

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Strategy Briefing

Strategy Briefing

Competitor Strategies in Alcoholic Drinks

Nov 2019

Beer, wine and spirits each require different approaches to growth due to the variations in production, distribution and consumption. Premiumisation remains a strategic priority actress alcoholic drinks categories as volume growth opportunities ...

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Strategy Briefing

Strategy Briefing

Beer Global Value Shares: Quality Over Quantity?

Oct 2019

Euromonitor International’s new global value shares reveal some notable differences in the volume and value leaderboards for beer. Premiumisation has been one of the defining characteristics of the beer industry for some time, and increasing ...

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Strategy Briefing

Strategy Briefing

Spirits Global Value Shares: The Race to Premiumisation

Oct 2019

With spirits continuing its journey towards premiumisation, the global spirits company and brand rankings reflect the dynamics within this shifting industry. This briefing highlights the most interesting trends in global and regional value and volume...

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Strategy Briefing

Strategy Briefing

The Global Outlook for Whiskies

Sep 2019

Whiskies has been a standout category within spirits around the world in recent years, with the still-dominant Scotch category increasingly sharing the spotlight with the vibrant and growing American, Irish and Japanese whiskies. Rising incomes in ...

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Strategy Briefing

Strategy Briefing

Megatrends, Sponsorships and Activation Strategies in Sports

Aug 2019

Megatrends are re-shaping how we think about consumerism globally. This report looks at how some of these trends will influence the professional sports industry, specifically focusing on sponsorship and activation strategies in a world of evolving ...

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Strategy Briefing

Strategy Briefing

Beer in Western Europe

Aug 2019

In the mature Western European beer market, there is a distinct upmarket shift, as consumers are increasingly seeking better-quality options and higher-priced products. In that regard, particularly premium, craft and mixed beers are setting trends ...

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Strategy Briefing

Strategy Briefing

Spirits in Western Europe

Jul 2019

Despite changes in lifestyle trends and premiumisation putting downward pressure on sales volumes for spirits, positive economic developments in Western Europe and strong growth for some spirits categories, such as English gin and liqueurs, reversed ...

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Strategy Briefing

Strategy Briefing

Cider in Western Europe

Jun 2019

Cider in Western Europe is being shaped by premiumisation, health and wellness, and fruit trends. To resonate with consumers, brands are innovating in form of low/non-alcohol cider, new flavours, premium cider and sustainable packaging. The positive ...

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Strategy Briefing

Strategy Briefing

Beer in Eastern Europe

Apr 2019

The beer market in Eastern Europe has been negatively affected by the political and economic instability in its key markets of Russia and Ukraine. Beer volumes in the region declined throughout the review period, mainly due to the fall in mid-priced ...

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Megatrends

Megatrends

Premiumisation: Past, Present and Future

Mar 2018

Discussions of premiumisation as a concept are often rooted in perceptions from the late 1990s and early 2000s, when many markets saw a surge in demand for products offering a upgrade in terms of price, quality, and sophistication. However, the ...

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Megatrends

Megatrends

Premiumisation: Why Foodservice Matters to Every Industry

Dec 2017

This is a report about foodservice and premiumisation. This is not a report about premium foodservice concepts. Instead, it is an exploration of the many ways brands in nearly every industry can (and do) use foodservice - and the ethos of foodservice...

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Strategy Briefing

Strategy Briefing

Beyond Cashback: Credit Cards and the Premiumisation of Consumer Payments

Oct 2017

Euromonitor International has identified premiumisation as one of the megatrends driving consumer choices. Consumer demand for premium products and experiences impacts not only what consumers pay for, but how they pay. Cash is brand-less, but in the ...

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Megatrends

Megatrends

Premiumisation

Aug 2017

This report is an in-depth look at Premiumisation — what it is, how it is changing, and what it means for brands and consumers. Understanding what makes a product premium is more important than ever, as volume growth slows, and consumers look to ...

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