Premiumisation

The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
Megatrends

Megatrends

Premiumisation: Past, Present and Future

Mar 2018

Discussions of premiumisation as a concept are often rooted in perceptions from the late 1990s and early 2000s, when many markets saw a surge in demand for products offering a upgrade in terms of price, quality, and sophistication. However, the ...

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Megatrends

Megatrends

Premiumisation: Why Foodservice Matters to Every Industry

Dec 2017

This is a report about foodservice and premiumisation. This is not a report about premium foodservice concepts. Instead, it is an exploration of the many ways brands in nearly every industry can (and do) use foodservice - and the ethos of foodservice...

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Strategy Briefing

Strategy Briefing

Beyond Cashback: Credit Cards and the Premiumisation of Consumer Payments

Oct 2017

Euromonitor International has identified premiumisation as one of the megatrends driving consumer choices. Consumer demand for premium products and experiences impacts not only what consumers pay for, but how they pay. Cash is brand-less, but in the ...

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Megatrends

Megatrends

Premiumisation

Aug 2017

This report is an in-depth look at Premiumisation — what it is, how it is changing, and what it means for brands and consumers. Understanding what makes a product premium is more important than ever, as volume growth slows, and consumers look to ...

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