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Megatrends
The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
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Megatrends
Premiumisation State of Play 2019
Mar 2019
US$570
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About This Report
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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
This report looks at how the Premiumisation megatrend has evolved during the last 12 months, how developments in the key drivers of megatrends – shifting economic power, technology, population change, environmental shifts and pressures, and changing consumer values – have impacted, and explores future scenarios and the implications for business.
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Overview
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Re-examining the trends that define Premiumisation today
Services That Help
Stressed-out consumers are spending more on products and services that free up time and simplify their lives, while looking for assistance in finding, purchasing and creating the products they need.
Thoughtful Consumption
While indulgence still commands a premium, it demands a reason, as consumers look to justify every item of expenditure in a more uncertain age.
Better MeBuilding a
Older consumers seek to extend their healthy lives, while younger consumers look to burnish their personal brand. In each case, there is opportunity in helping consumers to become their “best selves”.
Want to find out more about this report?
Request more informationTable of Contents
Megatrend analysis at Euromonitor International
Shifting Economic Power to drive evolution of Premiumisation
Re-examining the trends that define Premiumisation today
Smarter, more targeted, more personal
Emotional connections still key
Appliance manufacturers experiment with countertop gardening
Canndescence points the way to mood- and outcome-based products
Hershey targets consumers everywhere they choose to indulge
China’s “new r etailing” maps fresh paths to premiumisation
Three future scenarios
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Want to find out more about this report?
Request more informationComplete Catalogue
Megatrends
- Changing Values As a Megatrend Driver | Apr 2018
- Connected Consumers | Aug 2017
- Connected Consumers in Asia Pacific: Mobile-centric Mindset Permeates all Aspects of Life | Jun 2018
- Connected Consumers: “Can do” Versus “Should do” Thinking | Dec 2017
- Connected Consumers: Future Mobility, Home and City | Mar 2018
- Converging Megatrends: Key Strategies to Deploy in this Era of Influencer Marketing | Jan 2020
- Converging Megatrends: Where Experience Meets Sustainability Creates a Sweet Spot | Feb 2020
- Coronavirus Pandemic to Rewrite the Future of Businesses | Jul 2020
- COVID-19 Survey: 2020, A Year in Review | Jan 2021
- Ethical Living | Aug 2017
- Ethical Living in Australia | Jun 2020
- Ethical Living in Western Europe: Advancing to a Circular Economy | Jun 2018
- Ethical Living: Mindful Consumerism | Nov 2017
- Ethical Living: Plastic - Lose It or Re-Use It? | Mar 2018
- Ethical Living: State of Play 2019 | Jun 2019
- Experience More | Aug 2017
- Experience More Across the Customer Journey | Dec 2017
- Experience More in Asia Pacific: How Brands are Delivering an Enhanced Experience | Jun 2018
- Experience More: Digital Toolkit | Mar 2018
- Experience More: In the Moment | Jun 2018
- Experience More: State of Play 2019 | Jun 2019
- From Sustainability to Purpose: Digitalisation Shapes the Future of Business with Purpose | Aug 2020
- From Sustainability to Purpose: New Values Driving Purpose-led Innovation | Jul 2020
- From Sustainability to Purpose: Refocus on the Planet | Mar 2021
- Healthy Living | Aug 2017
- Healthy Living in Australia | Nov 2020
- Healthy Living in Latin America: Evolving Consumer and Business Landscape | Jun 2018
- Healthy Living: Home As Health Hub | Mar 2018
- Healthy Living: The New Face of Healthy Ageing | Dec 2017
- Hometainment: Building the Post-Covid Experiential Home | Feb 2021
- How Ageing Population and Rising Longevity Drive Megatrends | Jan 2020
- Innovation and the “New Core”: What to Expect in 2021 | Mar 2021
- Megatrends in Action 2020: Healthy Living | Dec 2020
- Middle Class Retreat | Aug 2017
- Middle Class Retreat in North America: Where do Opportunities Lie? | Jun 2018
- Middle Class Retreat: Fickle Consumers | Dec 2017
- Middle Class Retreat: State of Play 2019 | Apr 2019
- Middle Class Retreat: Trading Up, Trading Down | Mar 2018
- Population Change as a Megatrend Driver | Feb 2018
- Premiumisation | Aug 2017
- Premiumisation in Asia Pacific: Tracking a New Affluent Class | Jun 2018
- Premiumisation: Past, Present and Future | Mar 2018
- Premiumisation: Why Foodservice Matters to Every Industry | Dec 2017
- Shifting Economic Power as a Megatrend Driver | May 2018
- Shifting Market Frontiers | Aug 2017
- Shifting Market Frontiers in China: Mid-sized Cities Boom | Jun 2018
- Shifting Market Frontiers: Africa Rising | Mar 2018
- Shifting Market Frontiers: Asian Century | Dec 2017
- Shifting Market Frontiers: State of Play 2019 | Sep 2019
- Shopping Reinvented | Aug 2017
- Shopping Reinvented in Latin America: Evolving Expectations and Opportunities | Jun 2018
- Shopping Reinvented: Breathing New Life to Retail in Australia | Jun 2020
- Shopping Reinvented: Empathy and the Key to a Superior Shopper Journey | Dec 2017
- Shopping Reinvented: Mobile App Features that Drive Discovery, Engagement and Sales | Mar 2018
- Shopping Reinvented: State of Play 2019 | Jun 2019
- Technology as a Megatrend Driver | Jan 2018
- The Coronavirus Era: "Hometainment" and the New Experiential Consumer - Countertop Commerce | Aug 2020
- The Coronavirus Era: “Hometainment” and the New Experiential Consumer | Jun 2020
- The Coronavirus Era: “The New Normal” - What is here to Stay? | Jun 2020
- The Coronavirus Era: From Sustainability to Purpose | Jun 2020
- The Coronavirus Era: How Consumers Shop | Sep 2020
- The Coronavirus Era: Innovation and the New Core | Jun 2020
- The Coronavirus Era: Innovation and the New Core - The Rise of the “Work From Home” Consumer | Sep 2020
- The Coronavirus Era: The “New Normal” – Why Nothing Will be Normal | Nov 2020
- The Coronavirus Era: The “New Normal” and Generational Shifts | Nov 2020
- The Coronavirus Era: The Future of Where and How Consumers Shop | Mar 2021
- The Coronavirus Era: Wellness Redefined | Jun 2020
- The Coronavirus Era: Where and How Consumers Shop | Jun 2020
- The Coronavirus Era: Where Consumers Shop | Sep 2020
- The Future of the Middle Class | Feb 2020
- The Impact of Coronavirus on Megatrends | Jun 2020
- Understanding the Five Drivers Shaping Megatrends | Jan 2019
- Wellness Redefined: Back to Basics and Reassessing Value | Aug 2020
- Wellness Redefined: Exploring the Case for Emotional Wellbeing | Oct 2020
- Wellness Redefined: Fostering Wellbeing Through Digitalisation and Technology | Feb 2021
Complete Catalogue
Megatrends
- Changing Values As a Megatrend Driver | Apr 2018
- Connected Consumers | Aug 2017
- Connected Consumers in Asia Pacific: Mobile-centric Mindset Permeates all Aspects of Life | Jun 2018
- Connected Consumers: “Can do” Versus “Should do” Thinking | Dec 2017
- Connected Consumers: Future Mobility, Home and City | Mar 2018
- Converging Megatrends: Key Strategies to Deploy in this Era of Influencer Marketing | Jan 2020
- Converging Megatrends: Where Experience Meets Sustainability Creates a Sweet Spot | Feb 2020
- Coronavirus Pandemic to Rewrite the Future of Businesses | Jul 2020
- COVID-19 Survey: 2020, A Year in Review | Jan 2021
- Ethical Living | Aug 2017
- Ethical Living in Australia | Jun 2020
- Ethical Living in Western Europe: Advancing to a Circular Economy | Jun 2018
- Ethical Living: Mindful Consumerism | Nov 2017
- Ethical Living: Plastic - Lose It or Re-Use It? | Mar 2018
- Ethical Living: State of Play 2019 | Jun 2019
- Experience More | Aug 2017
- Experience More Across the Customer Journey | Dec 2017
- Experience More in Asia Pacific: How Brands are Delivering an Enhanced Experience | Jun 2018
- Experience More: Digital Toolkit | Mar 2018
- Experience More: In the Moment | Jun 2018
- Experience More: State of Play 2019 | Jun 2019
- From Sustainability to Purpose: Digitalisation Shapes the Future of Business with Purpose | Aug 2020
- From Sustainability to Purpose: New Values Driving Purpose-led Innovation | Jul 2020
- From Sustainability to Purpose: Refocus on the Planet | Mar 2021
- Healthy Living | Aug 2017
- Healthy Living in Australia | Nov 2020
- Healthy Living in Latin America: Evolving Consumer and Business Landscape | Jun 2018
- Healthy Living: Home As Health Hub | Mar 2018
- Healthy Living: The New Face of Healthy Ageing | Dec 2017
- Hometainment: Building the Post-Covid Experiential Home | Feb 2021
- How Ageing Population and Rising Longevity Drive Megatrends | Jan 2020
- Innovation and the “New Core”: What to Expect in 2021 | Mar 2021
- Megatrends in Action 2020: Healthy Living | Dec 2020
- Middle Class Retreat | Aug 2017
- Middle Class Retreat in North America: Where do Opportunities Lie? | Jun 2018
- Middle Class Retreat: Fickle Consumers | Dec 2017
- Middle Class Retreat: State of Play 2019 | Apr 2019
- Middle Class Retreat: Trading Up, Trading Down | Mar 2018
- Population Change as a Megatrend Driver | Feb 2018
- Premiumisation | Aug 2017
- Premiumisation in Asia Pacific: Tracking a New Affluent Class | Jun 2018
- Premiumisation: Past, Present and Future | Mar 2018
- Premiumisation: Why Foodservice Matters to Every Industry | Dec 2017
- Shifting Economic Power as a Megatrend Driver | May 2018
- Shifting Market Frontiers | Aug 2017
- Shifting Market Frontiers in China: Mid-sized Cities Boom | Jun 2018
- Shifting Market Frontiers: Africa Rising | Mar 2018
- Shifting Market Frontiers: Asian Century | Dec 2017
- Shifting Market Frontiers: State of Play 2019 | Sep 2019
- Shopping Reinvented | Aug 2017
- Shopping Reinvented in Latin America: Evolving Expectations and Opportunities | Jun 2018
- Shopping Reinvented: Breathing New Life to Retail in Australia | Jun 2020
- Shopping Reinvented: Empathy and the Key to a Superior Shopper Journey | Dec 2017
- Shopping Reinvented: Mobile App Features that Drive Discovery, Engagement and Sales | Mar 2018
- Shopping Reinvented: State of Play 2019 | Jun 2019
- Technology as a Megatrend Driver | Jan 2018
- The Coronavirus Era: "Hometainment" and the New Experiential Consumer - Countertop Commerce | Aug 2020
- The Coronavirus Era: “Hometainment” and the New Experiential Consumer | Jun 2020
- The Coronavirus Era: “The New Normal” - What is here to Stay? | Jun 2020
- The Coronavirus Era: From Sustainability to Purpose | Jun 2020
- The Coronavirus Era: How Consumers Shop | Sep 2020
- The Coronavirus Era: Innovation and the New Core | Jun 2020
- The Coronavirus Era: Innovation and the New Core - The Rise of the “Work From Home” Consumer | Sep 2020
- The Coronavirus Era: The “New Normal” – Why Nothing Will be Normal | Nov 2020
- The Coronavirus Era: The “New Normal” and Generational Shifts | Nov 2020
- The Coronavirus Era: The Future of Where and How Consumers Shop | Mar 2021
- The Coronavirus Era: Wellness Redefined | Jun 2020
- The Coronavirus Era: Where and How Consumers Shop | Jun 2020
- The Coronavirus Era: Where Consumers Shop | Sep 2020
- The Future of the Middle Class | Feb 2020
- The Impact of Coronavirus on Megatrends | Jun 2020
- Understanding the Five Drivers Shaping Megatrends | Jan 2019
- Wellness Redefined: Back to Basics and Reassessing Value | Aug 2020
- Wellness Redefined: Exploring the Case for Emotional Wellbeing | Oct 2020
- Wellness Redefined: Fostering Wellbeing Through Digitalisation and Technology | Feb 2021