The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
Learn moreEuromonitor addresses your unique questions and challenges across all B2B and B2C industries and geographies through custom, tailor-made research projects, designed to your specific goals.
Learn moreMay 2018
US$1,325Added to Cart
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
Public policy makers, influencers and ultimately, also consumers, have been mounting pressures on the industry to take responsibility for their role in public health issues and produce healthier business models for the future. In the public’s interest the focus has largely been for companies to reformulate, however, the industry has responded with a magnitude of strategies, which allow them to manage, but also prosper in these challenging times.
Files are delivered directly into your account within a few minutes of purchase.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Sugar taxes or soft drinks levies, continue gaining popularity, and are now used in countries such as the UAE, UK, or Ireland, among many more. Beyond this, there are ever stronger recommendations and labelling regulations coming from governments, which educate consumers in what is healthy and unhealthy creating further pressures for the industry to conform, and differently depending on country.
Among many others four key strategies have stood out in the soft drinks industry: reformulating existing portfolios, diversifying portfolios, focus on packaging, and embracing indulgence.
Where the pressure to reformulate is driven by fiscal policies, such as sugar tax –reformulation with high intensity sweeteners is the most common response. This shows that maintaining the same sweetness level and as much of the original taste is priority, and possibly the safest initial response for the industry.
Though legislative measures are increasing, they differ significantly depending on country and even state. This, along with consumer preference, determines local recipes and reformulation efforts, leading to significant differences in products' tastes and creating a discrepancy in the products’ positionings internationally.
Energy drinks are intended to provide energy, through their sugar content, caffeine content or other energizing ingredient –most of which are scrutinized by regulators and even the public. Despite being the most challenging category energy drinks continue their positive performance. This may be thanks to multi-approach strategies used by companies for the category.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.