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Strategy Briefing

Pricing and Private Label in Consumer Health

53 pages, Nov 2010

US$2,000

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About This Report

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Pricing pressures dominate the strategic landscape of consumer health. Rising costs of production, expensive imports, fluctuations in foreign currencies and growing competition place a high burden on companies’ revenues. Consumers are buying inexpensive options, such as private label and generic products, as their purchasing power has decreased due to the global recession. The current challenges presented to the industry and consumers require a revision of pricing and branding strategies.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

What this report includes

Up-to-the minute analysis of the latest trends in the industry
New product development, forecasts and other themes
Unique graphics and illustrated case studies
Most recent brand and company news
New insight into the size and shape of the market

Why buy this report

Clear, concise powerpoint format makes it easy to digest
Leading industry opinion keeps you abreast of latest news and trends
Forward-looking outlook on a category, market or issue affecting the industry
Latest five year forecasts assess how the market is predicted to develop
Understand the competitive environment, the leading players and brands

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Introduction

Scope

Objectives and Parameters

Key Findings

Pricing Strategies

Relevant Pricing Schemes in Consumer Health

Price as a Generator of Revenue

A Basic Road Map to the Final Retail Price

The High Cost of Imported OTC Drugs

Creating Value From an OTC Drug

Creating Value From a Drug – Case Study: Prilosec OTC

Case Study: Prilosec OTC – Lessons Learned

Current Trends in Pricing

Coping With the Burden of Price

What the Biggest Players Say About the Burden of Price

Events Affecting Prices

Effect of Rising Healthcare Costs and Private Label in Pricing

Effect of Retail Deregulation and Internet Retailing in Pricing

Effect of Strict Regulation and Generics Education in Pricing

Effect of Self-Service Options and High Inflation in Pricing

Effect of Price Sensitivity and Young Generations in Pricing

Effects of Production and Industry Fragmentation on Pricing

Unit Price Comparison Around the World (1)

Price Comparison Around the World (2)

Private Label and Generics Trends

Pricing and Retailing Trends

The Evolution of Private Label

World Map of Private Label Growth in Consumer Health

Case Study: Private Label Performance in the United States

Case Study: Private Label Competition in the United States

Case Study: Private Label Gains Strength in US Retailing

Case Study: Internet and Variety Stores Build Momentum

Case Study: Examples of Private Label in the UK

Case Study: OTC Generics in Latin America

Case Study: Opportunity for Perrigo Co in OTC Private Label

Generics Powerhouses Moving to Consumer Health

Generic Manufacturers Seeking Expansion

The Fight for Market Share

Fighting for Market Share: The Retailer Side

Examples of Innovative Strategies of Retailers in 2010

Fighting for Market Share: the Branded Company Side

Examples of Innovative Strategies of Established Brands

Consumers and Pricing

Consumers and Price Sensitivity

Consumers and Private Label Perception

Reaching Consumers with New Pricing Strategies

Future Strategies

Future Strategies in Pricing of Standard Brands

Future Strategies of Private Label and Generic Products

Challenges Ahead

Four Options to Respond to Pricing Pressure

Report Definitions

Definitions in Consumer Health

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Megatrends

Strategy Briefing

Pricing and Private Label in Consumer Health

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

What this report includes

Why buy this report

Delivery format

Want to find out more about this report?

Table of Contents

Introduction

Scope

Objectives and Parameters

Key Findings

Pricing Strategies

Relevant Pricing Schemes in Consumer Health

Price as a Generator of Revenue

A Basic Road Map to the Final Retail Price

The High Cost of Imported OTC Drugs

Creating Value From an OTC Drug

Creating Value From a Drug – Case Study: Prilosec OTC

Case Study: Prilosec OTC – Lessons Learned

Current Trends in Pricing

Coping With the Burden of Price

What the Biggest Players Say About the Burden of Price

Events Affecting Prices

Effect of Rising Healthcare Costs and Private Label in Pricing

Effect of Retail Deregulation and Internet Retailing in Pricing

Effect of Strict Regulation and Generics Education in Pricing

Effect of Self-Service Options and High Inflation in Pricing

Effect of Price Sensitivity and Young Generations in Pricing

Effects of Production and Industry Fragmentation on Pricing

Unit Price Comparison Around the World (1)

Price Comparison Around the World (2)

Private Label and Generics Trends

Pricing and Retailing Trends

The Evolution of Private Label

World Map of Private Label Growth in Consumer Health

Case Study: Private Label Performance in the United States

Case Study: Private Label Competition in the United States

Case Study: Private Label Gains Strength in US Retailing

Case Study: Internet and Variety Stores Build Momentum

Case Study: Examples of Private Label in the UK

Case Study: OTC Generics in Latin America

Case Study: Opportunity for Perrigo Co in OTC Private Label

Generics Powerhouses Moving to Consumer Health

Generic Manufacturers Seeking Expansion

The Fight for Market Share

Fighting for Market Share: The Retailer Side

Examples of Innovative Strategies of Retailers in 2010

Fighting for Market Share: the Branded Company Side

Examples of Innovative Strategies of Established Brands

Consumers and Pricing

Consumers and Price Sensitivity

Consumers and Private Label Perception

Reaching Consumers with New Pricing Strategies

Future Strategies

Future Strategies in Pricing of Standard Brands

Future Strategies of Private Label and Generic Products

Challenges Ahead

Four Options to Respond to Pricing Pressure

Report Definitions

Definitions in Consumer Health

Why buy this report?

Want to find out more about this report?

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