Pricing and Private Label in Consumer Health

Introduction

Scope

Objectives and Parameters

Key Findings

Pricing Strategies

Relevant Pricing Schemes in Consumer Health

Price as a Generator of Revenue

A Basic Road Map to the Final Retail Price

The High Cost of Imported OTC Drugs

Creating Value From an OTC Drug

Creating Value From a Drug – Case Study: Prilosec OTC

Case Study: Prilosec OTC – Lessons Learned

Current Trends in Pricing

Coping With the Burden of Price

What the Biggest Players Say About the Burden of Price

Events Affecting Prices

Effect of Rising Healthcare Costs and Private Label in Pricing

Effect of Retail Deregulation and Internet Retailing in Pricing

Effect of Strict Regulation and Generics Education in Pricing

Effect of Self-Service Options and High Inflation in Pricing

Effect of Price Sensitivity and Young Generations in Pricing

Effects of Production and Industry Fragmentation on Pricing

Unit Price Comparison Around the World (1)

Price Comparison Around the World (2)

Private Label and Generics Trends

Pricing and Retailing Trends

The Evolution of Private Label

World Map of Private Label Growth in Consumer Health

Case Study: Private Label Performance in the United States

Case Study: Private Label Competition in the United States

Case Study: Private Label Gains Strength in US Retailing

Case Study: Internet and Variety Stores Build Momentum

Case Study: Examples of Private Label in the UK

Case Study: OTC Generics in Latin America

Case Study: Opportunity for Perrigo Co in OTC Private Label

Generics Powerhouses Moving to Consumer Health

Generic Manufacturers Seeking Expansion

The Fight for Market Share

Fighting for Market Share: The Retailer Side

Examples of Innovative Strategies of Retailers in 2010

Fighting for Market Share: the Branded Company Side

Examples of Innovative Strategies of Established Brands

Consumers and Pricing

Consumers and Price Sensitivity

Consumers and Private Label Perception

Reaching Consumers with New Pricing Strategies

Future Strategies

Future Strategies in Pricing of Standard Brands

Future Strategies of Private Label and Generic Products

Challenges Ahead

Four Options to Respond to Pricing Pressure

Report Definitions

Definitions in Consumer Health

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