The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
Learn moreEuromonitor addresses your unique questions and challenges across all B2B and B2C industries and geographies through custom, tailor-made research projects, designed to your specific goals.
Learn moreOct 2013
US$1,200Added to Cart
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
Pricing strength remains of paramount importance to the tobacco industry. But things are changing and the prognosis is for less bullish price growth than previously, due to less uptrading and reduced product mix improvement.
Files are delivered directly into your account within a few minutes of purchase.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Price has always been seen as the primary instrument of tobacco control but New Zealand views a planned succession of tax-driven price rises as part of a pathway to being smoke-free by 2025.
Pricing strength is vital to industry profit growth. In 2011/12 price rise effect plus positive mix variance dwarfed other drivers such as cost savings and acquisition benefits in the absence of organic growth.
Plain packaging, if widely adopted, brings the spectre of commodification of the cigarette brands which are the means – through product innovation to add value – by which pricing strength is maintained. (But only Ireland has concrete plans to follow Australia)
The two primary cigarette imitating products – RYO and e-cigarettes both have a significant – per cigarette equivalent – price advantage over factory made cigarettes of between 20% and 50%+ though this
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.