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Strategy Briefing

Pricing in the Global Tobacco Industry: The Flagship Concept Under Threat?

Oct 2013

US$1,200

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About This Report

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Pricing strength remains of paramount importance to the tobacco industry. But things are changing and the prognosis is for less bullish price growth than previously, due to less uptrading and reduced product mix improvement.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Price – from tobacco control tool to instrument to end smoking

Price has always been seen as the primary instrument of tobacco control but New Zealand views a planned succession of tax-driven price rises as part of a pathway to being smoke-free by 2025.

Price rises by far the largest driver of sales growth for major companies

Pricing strength is vital to industry profit growth. In 2011/12 price rise effect plus positive mix variance dwarfed other drivers such as cost savings and acquisition benefits in the absence of organic growth.

Plain packaging – the spectre of commodification

Plain packaging, if widely adopted, brings the spectre of commodification of the cigarette brands which are the means – through product innovation to add value – by which pricing strength is maintained. (But only Ireland has concrete plans to follow Australia)

Cigarette alternatives have a big price advantage

The two primary cigarette imitating products – RYO and e-cigarettes both have a significant – per cigarette equivalent – price advantage over factory made cigarettes of between 20% and 50%+ though this

What this report includes

Top-level strategic analysis of how major consumer trends will influence global markets
Consumer insight
Impact across all relevant consumer markets
Unique graphics and case studies
Key market snapshots
Accompanying presentation to synthesise main findings

Why buy this report

Identify factors driving change now and in the future
Understand motivation
Forward-looking outlook
Briefings and presentation should provoke lively discussion at senior level
Take a step back from micro trends
Get up to date estimates and comment

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Introduction

Scope

Key Findings

Cigarette pricing: Issues for 2013

The impact of pricing on the global cigarettes market

Cigarettes: Regional price discrepancies as wide as ever

Cigarettes pricing outlook: Less bullish everywhere but Asia

Does change in mix for PMI signal the beginning of a trend?

The strength of cigarette pricing: Category comparisons

Is “de-premiumisation” the new trend?

Cigarettes versus alternatives on price: RYO and e-cigarettes

Cigarette Pricing Overview

Price: Who decides?

Pricing: Key features and vulnerabilities

Price (still) the primary instrument of tobacco control

What drives price? Taxation.

Price, volume, value and illicit trade

The tax and price connection

Taxation and pack price analysis

Cigarette Price: Regional Analysis

All about price: Regional cigarette market analysis 2007-2012

Western Europe: Pricing trends

Western Europe: Pricing trend variations

France: Prioritising health over tax revenue

Eastern Europe: Major smoking region reacts to price

Eastern Europe: Smoking cultures resist price driven volume falls

Tax driven price rise could be game changer in Russia

North America: US pricing says strong despite weakening market

Latin America: Consumers less price driven due to experience

Brazil: Price keeps illicit trade high

Asia Pacific: Scope for price growth

Asia Pacific: Price versus smoking culture

Australasia: Awaiting plain packaging

Middle East and Africa impacted by Egypt

Middle East and Africa: The least price sensitive region

Cigarette Price Band Analysis

Western Europe: Price band trends in leading markets

Eastern Europe: Price band trends in leading markets

Russia: Market value set to soar due to new price environment

Latin America: Price band trends in leading markets

North America: Squeeze on mid-price band

Asia Pacific: Band trends in leading markets

Australasia: Price rises and plain packaging

Middle East and Africa: Band trends in leading markets

The polarisation of price bands

Company Pricing Strategies

JTI: The importance of price and mix to industry profitability

PMI: Regional product mix performance

Price: The industry future: risks and strategies blueprint

Pricing future: Looking ahead to 2020

Company case studies: Brands and pricing

Price and innovation

PMI: Shifting Marlboro sub-brands between price bands

JTI: Winning Winston (mid-price)

BAT: Premiumised Pall Mall (economy)

Imperial: Lambert & Butler (economy)

Why buy this report?

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Megatrends

Strategy Briefing

Pricing in the Global Tobacco Industry: The Flagship Concept Under Threat?

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

Price – from tobacco control tool to instrument to end smoking

Price rises by far the largest driver of sales growth for major companies

Plain packaging – the spectre of commodification

Cigarette alternatives have a big price advantage

What this report includes

Why buy this report

Want to find out more about this report?

Table of Contents

Introduction

Scope

Key Findings

Cigarette pricing: Issues for 2013

The impact of pricing on the global cigarettes market

Cigarettes: Regional price discrepancies as wide as ever

Cigarettes pricing outlook: Less bullish everywhere but Asia

Does change in mix for PMI signal the beginning of a trend?

The strength of cigarette pricing: Category comparisons

Is “de-premiumisation” the new trend?

Cigarettes versus alternatives on price: RYO and e-cigarettes

Cigarette Pricing Overview

Price: Who decides?

Pricing: Key features and vulnerabilities

Price (still) the primary instrument of tobacco control

What drives price? Taxation.

Price, volume, value and illicit trade

The tax and price connection

Taxation and pack price analysis

Cigarette Price: Regional Analysis

All about price: Regional cigarette market analysis 2007-2012

Western Europe: Pricing trends

Western Europe: Pricing trend variations

France: Prioritising health over tax revenue

Eastern Europe: Major smoking region reacts to price

Eastern Europe: Smoking cultures resist price driven volume falls

Tax driven price rise could be game changer in Russia

North America: US pricing says strong despite weakening market

Latin America: Consumers less price driven due to experience

Brazil: Price keeps illicit trade high

Asia Pacific: Scope for price growth

Asia Pacific: Price versus smoking culture

Australasia: Awaiting plain packaging

Middle East and Africa impacted by Egypt

Middle East and Africa: The least price sensitive region

Cigarette Price Band Analysis

Western Europe: Price band trends in leading markets

Eastern Europe: Price band trends in leading markets

Russia: Market value set to soar due to new price environment

Latin America: Price band trends in leading markets

North America: Squeeze on mid-price band

Asia Pacific: Band trends in leading markets

Australasia: Price rises and plain packaging

Middle East and Africa: Band trends in leading markets

The polarisation of price bands

Company Pricing Strategies

JTI: The importance of price and mix to industry profitability

PMI: Regional product mix performance

Price: The industry future: risks and strategies blueprint

Pricing future: Looking ahead to 2020

Company case studies: Brands and pricing

Price and innovation

PMI: Shifting Marlboro sub-brands between price bands

JTI: Winning Winston (mid-price)

BAT: Premiumised Pall Mall (economy)

Imperial: Lambert & Butler (economy)

Why buy this report?

Want to find out more about this report?

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