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Strategy Briefing

Private Label in Tea

36 pages, Mar 2012

US$2,000

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About This Report

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Tea’s varying regional traditions of consumption and its overall low price point has largely shielded the category in the past from significant private label competition. However, the expansion of modern retail channels and a diversified market for premium teas is creating new spaces for private label entries around the world. This report examines where the next private label growth markets will be, and what branded tea manufacturers can do to meet this emerging competitive threat.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

What this report includes

Up-to-the minute analysis of the latest trends in the industry
New product development, forecasts and other themes
Unique graphics and illustrated case studies
Most recent brand and company news
New insight into the size and shape of the market

Why buy this report

Leading industry opinion keeps you abreast of latest news and trends
Forward-looking outlook on a category, market or issue affecting the industry
Latest five year forecasts assess how the market is predicted to develop
Understand the competitive environment, the leading players and brands

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Introduction

Scope

Key findings

Regional Performance

Tea sales grow through recession years

Tea distribution shows impact of grocery expansion

Modern retailing on the rise

Private label presence differs by region

Private label tea in developed markets

Different private label potentials in Western Europe

Japan drags down Asia Pacific private label share

Consumer perceptions lead to different opportunities in Asia

Supermarket growth in Eastern Europe boosts private label tea

Private label tea share by category

Future private label tea threat

Regional summary

Company Case Studies

Lipton Tea

Unilever leads the global market without immediate challenger

Lipton 2011 tea value share rank in the world

Lipton a global leader

Major tea growth markets and real GDP growth

Where is the private label threat?

Western developed markets see potential for wellbeing tea

Strategies to compete against private label

Tata Global Beverages

Tata strategy turns towards premium and diversification

Tata has more limited geographic scope

Tata underperforms in the UK

Saudi Arabia attractive, but needs great effort to break into

Tata summary

Conclusions

Assessing private label tea potential

Report Definitions

Data parameters and report definitions

Report definitions continued

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Megatrends

Strategy Briefing

Private Label in Tea

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

What this report includes

Why buy this report

Want to find out more about this report?

Table of Contents

Introduction

Scope

Key findings

Regional Performance

Tea sales grow through recession years

Tea distribution shows impact of grocery expansion

Modern retailing on the rise

Private label presence differs by region

Private label tea in developed markets

Different private label potentials in Western Europe

Japan drags down Asia Pacific private label share

Consumer perceptions lead to different opportunities in Asia

Supermarket growth in Eastern Europe boosts private label tea

Private label tea share by category

Future private label tea threat

Regional summary

Company Case Studies

Lipton Tea

Unilever leads the global market without immediate challenger

Lipton 2011 tea value share rank in the world

Lipton a global leader

Major tea growth markets and real GDP growth

Where is the private label threat?

Western developed markets see potential for wellbeing tea

Strategies to compete against private label

Tata Global Beverages

Tata strategy turns towards premium and diversification

Tata has more limited geographic scope

Tata underperforms in the UK

Saudi Arabia attractive, but needs great effort to break into

Tata summary

Conclusions

Assessing private label tea potential

Report Definitions

Data parameters and report definitions

Report definitions continued

Why buy this report?

Want to find out more about this report?

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