Private Label in Tea

Introduction

Scope

Key findings

Regional Performance

Tea sales grow through recession years

Tea distribution shows impact of grocery expansion

Modern retailing on the rise

Private label presence differs by region

Private label tea in developed markets

Different private label potentials in Western Europe

Japan drags down Asia Pacific private label share

Consumer perceptions lead to different opportunities in Asia

Supermarket growth in Eastern Europe boosts private label tea

Private label tea share by category

Future private label tea threat

Regional summary

Company Case Studies

Lipton Tea

Unilever leads the global market without immediate challenger

Lipton 2011 tea value share rank in the world

Lipton a global leader

Major tea growth markets and real GDP growth

Where is the private label threat?

Western developed markets see potential for wellbeing tea

Strategies to compete against private label

Tata Global Beverages

Tata strategy turns towards premium and diversification

Tata has more limited geographic scope

Tata underperforms in the UK

Saudi Arabia attractive, but needs great effort to break into

Tata summary

Conclusions

Assessing private label tea potential

Report Definitions

Data parameters and report definitions

Report definitions continued

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