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Strategy Briefing

Probiotics: Evolution of Digestion and Immune Support Probiotics (Part One)

Jan 2016

US$1,325

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About This Report

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

As market saturation, stringent regulatory environments and a level of maturity hit probiotic yoghurt, probiotic supplements come into their own. Part one of the probiotic report series seeks to show the evolution of digestion and immune support positioned probiotics. It also highlights opportunities for manufacturers, based on geography, consumer trends and scientific discovery, providing ample room for probiotics to expand and evolve.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Probiotics continue to exert strong consumer appeal

Although growth rates in Western Europe and the US are no longer as dynamic as they were a decade ago, on a global level, probiotic yoghurt is still achieving double the growth of non-probiotic variants. Sales grew by 6% in 2015. The huge popularity of “origin” yoghurts and regulatory constrains create a tough operating environment, however.

Probiotic yoghurt declines in the west but grows rapidly in china

China, in particular, is propelling probiotic yoghurt growth, which is much needed to counteract declining sales in the EU and the US. Sales of Momchilovtsi (bright food group) rose by us$600 million in 2015 alone.

Probiotics - the fastest growing dietary supplements worldwide

Probiotic supplements was the fastest growing dietary supplement type globally in 2015, rising by 8%. The us brand align (Procter & Gamble) has taken over the lead from the Italian brand Enterogermina (Sanofi-Aventis), while private label remains key to category popularity.

Activia leads probiotic yoghurt, ahead of Yakult

Activia remained the world’s leading probiotic yoghurt brand in 2015, ahead of Yakult, and continues to enjoy healthy growth. Yakult is, however, the largest probiotic yoghurt brand positioned as supporting digestive health.

From probiotic yoghurt to supplements

The key regions of North America, Western Europe, Eastern Europe and Middle East and Africa are seeing a gradual shift in consumer preferences regarding consumption of probiotics, moving away from yoghurt towards supplements. Transparency regarding the dosage, convenience and the attached zero calories tag play a key part.

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Introduction

Scope of global briefing

Objectives of Global B riefing

Key findings

Performance of Probiotic Yoghurt

Probiotics 2010-2015: P lain yoghurt a bright star

Probiotic yoghurt and supplements continue to outperform

Probiotic yoghurt driven by China and Japan, US trails behind

Probiotic yoghurt hit by popularity of Greek and Bulgarian yoghurt

Global probiotic yoghurt: The top 10 brands

Activia: Growth in LA and AP offsets decline in WE

Brazil and Japan key competitive markets for Danone and Yakult

Winning the millennials is key to future growth

Demand for probiotic yoghurt explodes in China

Sales of Momchilovtsi up by US$600 million in 2015 in China

Digestion the largest health platform for probiotic yoghurt

Yakult leads digestive health positioned probiotics

Digestive wellness platform erodes in the EU

Digestion and bone health?

Growing importance of social media in consumer education

Probiotic juice promotes digestive health

From juice to supplements

Probiotic juice promotes immune support

Immune support positioned probiotic yoghurt underperforms

Russia and Argentina among the few growth markets for Actimel

Actimel for Kids and Actimel Pro-Vital

Immunele for kids and men

Probiotics in hot drinks

Performance of Probiotic Supplements

Probiotic supplements : The fastest growing supplement globally

Probiotic supplements: US the largest growth market

Probiotic supplements are prescription drugs in Asia

Global probiotic supplements led by Align

US: Probiotics the best-selling standalone dietary supplements

Private label instrumental to growth in the US

Children’s probiotic supplements see promising developments

Probiotics can reduce crying time

Canada: Probiotics top the natural health trends ranking in 2015

From probiotic yoghurt to supplements in WE, EE, NA and MEA

Delivery Systems

Challenges posed to the probiotics industry

Does dosage matter?

Colony forming units count often not displayed on the label

Delivery systems: Needs of humans versus needs of bugs

Growing popularity of delivery mechanisms

Leading delivery systems and processing technologies

Digestion, immunity, women, children and delivery systems

Outlook

What should m anufacturers f ocus o n?

Appendix

A fast moving story…

Report terminology

Health and wellness category definitions

Health and wellness product coverage

Why buy this report?

Want to find out more about this report?

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Megatrends

Strategy Briefing

Probiotics: Evolution of Digestion and Immune Support Probiotics (Part One)

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

Probiotics continue to exert strong consumer appeal

Probiotic yoghurt declines in the west but grows rapidly in china

Probiotics - the fastest growing dietary supplements worldwide

Activia leads probiotic yoghurt, ahead of Yakult

From probiotic yoghurt to supplements

Want to find out more about this report?

Table of Contents

Introduction

Scope of global briefing

Objectives of Global B riefing

Key findings

Performance of Probiotic Yoghurt

Probiotics 2010-2015: P lain yoghurt a bright star

Probiotic yoghurt and supplements continue to outperform

Probiotic yoghurt driven by China and Japan, US trails behind

Probiotic yoghurt hit by popularity of Greek and Bulgarian yoghurt

Global probiotic yoghurt: The top 10 brands

Activia: Growth in LA and AP offsets decline in WE

Brazil and Japan key competitive markets for Danone and Yakult

Winning the millennials is key to future growth

Demand for probiotic yoghurt explodes in China

Sales of Momchilovtsi up by US$600 million in 2015 in China

Digestion the largest health platform for probiotic yoghurt

Yakult leads digestive health positioned probiotics

Digestive wellness platform erodes in the EU

Digestion and bone health?

Growing importance of social media in consumer education

Probiotic juice promotes digestive health

From juice to supplements

Probiotic juice promotes immune support

Immune support positioned probiotic yoghurt underperforms

Russia and Argentina among the few growth markets for Actimel

Actimel for Kids and Actimel Pro-Vital

Immunele for kids and men

Probiotics in hot drinks

Performance of Probiotic Supplements

Probiotic supplements : The fastest growing supplement globally

Probiotic supplements: US the largest growth market

Probiotic supplements are prescription drugs in Asia

Global probiotic supplements led by Align

US: Probiotics the best-selling standalone dietary supplements

Private label instrumental to growth in the US

Children’s probiotic supplements see promising developments

Probiotics can reduce crying time

Canada: Probiotics top the natural health trends ranking in 2015

From probiotic yoghurt to supplements in WE, EE, NA and MEA

Delivery Systems

Challenges posed to the probiotics industry

Does dosage matter?

Colony forming units count often not displayed on the label

Delivery systems: Needs of humans versus needs of bugs

Growing popularity of delivery mechanisms

Leading delivery systems and processing technologies

Digestion, immunity, women, children and delivery systems

Outlook

What should m anufacturers f ocus o n?

Appendix

A fast moving story…

Report terminology

Health and wellness category definitions

Health and wellness product coverage

Why buy this report?

Want to find out more about this report?

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