In 2021, processed fruit and vegetables will continue to benefit from the COVID-19 pandemic. Firstly, the health and wellness trend has been further accelerated by the health crisis which has encouraged more consumers to purchase processed fruits and vegetables.
The wide variety and availability of processed fruit and vegetables in retail stores has been encouraging consumers to purchase processed fruit and vegetables in 2021. Shelf stable vegetables offers the greatest product variety, with both single and multiple ingredient products available – the latter in the form of ready-to-eat salads.
In 2020, Gorynsky Konservny Zavod was purchased by Polish company FH Rolnik Sp j and became Rolnik OOO. This led to a growing presence of the Rolnik brand which has been offering various promotions to attract consumers.
Over the forecast period, processed fruit and vegetables is expected to retain its growth as it is widely considered a necessary product area by many Belarusians. The health and wellness trend is expected to be one of the main drivers of growth in 2022 and beyond, which will continue to be bolstered as a result of the COVID-19 pandemic.
Over the forecast period, modern grocery retailers is expected to continue expanding, with more brands set to become active and available in such outlets. However, the expansion of modern grocery retailers will also lead to the growing presence of fresh fruits and vegetables year-round.
Many consumers have witnessed their disposable incomes diminish as a result of the COVID-19 pandemic and this is sent to continue until at least 2023. As a result, the majority of local consumers are expected to remain concerned about their finances, and keen to choose the best price-quality combination.
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Processed Fruit and Vegetables
This is the aggregation of processed shelf stable fruit and vegetables and processed frozen fruit and vegetables.See All of Our Definitions
This report originates from Passport, our Processed Fruit and Vegetables research and analysis database.
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