Processed Fruit and Vegetables in Bosnia-Herzegovina

PROSPECTS

Fresh produce impacts performance of processed fruit and vegetables

Improving availability and the growing range of fresh produce impacted the performance of processed fruit and vegetables in Bosnia-Herzegovina at the end of the review period. There is already strong awareness among consumers regarding the superiority of fresh produce relative to processed fruit and vegetables in terms of quality.

Soaring demand for frozen fruit

Frozen fruit posted the strongest value growth in processed fruit and vegetables during 2018 and throughout the review period. Frozen fruit is dominated by various varieties of berries and mixes which typically have very short seasons.

No overlapping between frozen and shelf stable ranges

Frozen processed fruit and vegetables are generating more sales than shelf stable products, strongly benefiting from retailing infrastructure improvements during the review period. This is primarily due to the soaring availability of refrigerated retail shelf space.

COMPETITIVE LANDSCAPE

Ledo loses focus but remains on top within processed fruit and vegetables

Ledo comfortably leads processed fruit and vegetables in Bosnia-Herzegovina. However, the company lost sales and share at the end of the review period due to the negative impact of restructuring at its Agrokor headquarters.

Fratello Trade improves availability

Fratello Trade ranked second within frozen processed fruit and vegetables in 2018 and is best positioned to take advantage of Ledo’s lack of focus in this area, recording the highest increase in sales share in processed fruit and vegetables overall. Fratello Trade has benefited from improvements in the availability of its products, with the company squeezing Ledo for shelf space in several notable retail chains and small independent retailers.

Regional players continue to dominate sales

Regional players top both frozen and shelf stable processed food in Bosnia-Herzegovina. Ledo dominates frozen processed fruit and vegetables, leveraging its position as a pioneer in the format to build strong relations with retailers and limit other manufacturers’ access to most grocery retailing.

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