Shelf stable fruit and vegetables remains the largest category in processed fruit and vegetables by volume in Russia. In 2021, shelf stable fruit and vegetables has seen a slight decline in volume terms, mostly due to the high base from 2020.
Frozen processed fruit and vegetables has continued to post a positive performance in 2021, albeit at a slower rate than in the previous year. Convenience in cooking, a long shelf life, and the perception that freezing is a healthy way to process fruit and vegetables have remained the main drivers of demand.
Bonduelle-Kuban OOO remains the clear leader in processed fruit and vegetables in 2021. The company has supported its strong position by updating its product offer in shelf stable and frozen processed fruit and vegetables, as well as investment in a variety of marketing campaigns.
Processed fruit and vegetables is expected to return to retail volume growth in 2022 and see its performance pick up year-on-year throughout the rest of the forecast period. The shelf stable fruit and vegetables category is set to see its development constrained by a relatively high level of maturity, as well as significant competition from home-made pickled and canned vegetables.
Frozen fruit is expected to be the fastest-growing category over the forecast period. One driver of frozen processed fruit is expected to be the availability of a growing variety of frozen berries, as well as smoothie kits, including exotic fruits and avocado flavours.
While foodservice sales are set to continue to dominate frozen potatoes volumes, the category is expected to see volume sales shift towards retail during the forecast period. This trend will be driven by new manufacturers entering the category, which appeals to increasingly convenience-orientated consumers looking for easy-to-prepare products for home consumption.
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Processed Fruit and Vegetables
This is the aggregation of processed shelf stable fruit and vegetables and processed frozen fruit and vegetables.See All of Our Definitions
This report originates from Passport, our Processed Fruit and Vegetables research and analysis database.
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