Argentinians are increasingly aware of the benefits of consuming healthy products; a trend that negatively impacts the consumption of various meats and seafood. Parents try to replace typical products like hot dogs or hamburgers with more nutritious items for their children.
Promotions and discounts on processed meat and seafood played a key role in 2017 and 2018. The main chained hypermarkets and supermarkets introduced large number of promotions to push sales, such as a 70% discount on a second unit purchased and even 2-for-the-price-of-1 deals, albeit mainly at weekends.
Volume sales of frozen processed red meat in foodservice are immune to the economic crisis and positive growth is expected in 2018. According to industry sources, this is due to the lower prices on fast food menus, compared with alternative types of foodservice.
Quickfood, controlled by Brazil’s Brf Brasil Foods, is expected to remain the second-ranked player in processed meat and seafood in 2018. The company offers long-established brands like Paty and Vienissima.
Taken together, private label is expected to continue to hold the highest single share of retail value sales in processed meat and seafood in 2018. The largest penetration of private label in packaged food in Argentina is visible in processed meat and seafood.
Frigorífico Paladini is predicted to remain the leading company in processed meat and seafood in retail value share terms in 2018. Founded in 1923, the company stands out mainly in chilled processed meat with the Paladini brand, although it offers other economy brands like Fela.
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This industry report originates from Passport.