Executive Summary

Nov 2018
PROSPECTS
The demand for healthy products impacts sales

Argentinians are increasingly aware of the benefits of consuming healthy products; a trend that negatively impacts the consumption of various meats and seafood. Parents try to replace typical products like hot dogs or hamburgers with more nutritious items for their children.

Promotions and discounts only soften the fall in retail volume sales

Promotions and discounts on processed meat and seafood played a key role in 2017 and 2018. The main chained hypermarkets and supermarkets introduced large number of promotions to push sales, such as a 70% discount on a second unit purchased and even 2-for-the-price-of-1 deals, albeit mainly at weekends.

Fast food boosts the demand for frozen processed red meat

Volume sales of frozen processed red meat in foodservice are immune to the economic crisis and positive growth is expected in 2018. According to industry sources, this is due to the lower prices on fast food menus, compared with alternative types of foodservice.

COMPETITIVE LANDSCAPE
Quickfood is for sale

Quickfood, controlled by Brazil’s Brf Brasil Foods, is expected to remain the second-ranked player in processed meat and seafood in 2018. The company offers long-established brands like Paty and Vienissima.

Private label is attractive to the consumer

Taken together, private label is expected to continue to hold the highest single share of retail value sales in processed meat and seafood in 2018. The largest penetration of private label in packaged food in Argentina is visible in processed meat and seafood.

The leading company is not the largest investor in advertising

Frigorífico Paladini is predicted to remain the leading company in processed meat and seafood in retail value share terms in 2018. Founded in 1923, the company stands out mainly in chilled processed meat with the Paladini brand, although it offers other economy brands like Fela.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Processed Meat and Seafood industry in Argentina with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Processed Meat and Seafood industry in Argentina, our research will save you time and money while empowering you to make informed, profitable decisions.

The Processed Meat and Seafood in Argentina market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Processed Meat and Seafood in Argentina?
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  • Which dietary supplement grew the fastest in the past year?

Why buy this report?

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  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport.

Packaged Food in Argentina - Industry Overview

EXECUTIVE SUMMARY

Packaged food sales fall for third consecutive year
Promotions and discounts to maintain sales
Small companies take advantage of SanCor crisis
Other grocery retailers continue to gain ground
Recovery of packaged food sales expected

FOODSERVICE

Sales to Foodservice
Small companies supply large customers
Unpackaged food wins sales share
Sales of packaged food to foodservice fall again
Consumer Foodservice
Fast food wins customers
Value sales grow below rate of inflation
Encouraging horizon for consumer foodservice

CATEGORY DATA

Table 1 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2013-2018
Table 6 Sales of Packaged Food by Category: Value 2013-2018
Table 7 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 8 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 9 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 10 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 11 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 12 Penetration of Private Label by Category: % Value 2013-2018
Table 13 Distribution of Packaged Food by Format: % Value 2013-2018
Table 14 Distribution of Packaged Food by Format and Category: % Value 2018
Table 15 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 16 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 17 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 18 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources