Processed meat and seafood is anticipated to see a higher retail volume and current value growth rate in 2020 than the previous year. During the panic buying phase in the early stages of the lockdown in March, consumers stockpiled shelf stable seafood in multi-packs, out of fear of shortages and as a way to avoid having to return to stores regularly.
New product launches in Azerbaijan included halal offerings, on account of local Islamisation trends and the growing Muslim population in the country. Most of the new products bore claims of halal ingredients, such as chicken, turkey and other mixed sausages.
The largest supplier of processed meat and seafood in 2020 in Azerbaijan is Hakan Foods Azerbaijan Trading Co Ltd MMC, which distributes Kral processed meat products through modern grocery retailers and traditional grocery retailers. The long history of Kral in Azerbaijan and its value-for-money claims supported the leading sales position of the brand in the country during the year.
Over the forecast period, local and international manufacturers and distributors of processed meat and seafood are expected to improve the range of processed meat and seafood by providing smaller packs, which are more advantageous for consumers in terms of usage and worthwhile in terms of lower price. Shelf stable seafood is poised to record the highest current value growth within the overall category over the forecast period in Azerbaijan.
In 2020, processed meat and seafood is widely available through both traditional grocery retailers and modern grocery retailers. However, sales through modern channels, mainly supermarkets and hypermarkets, grow significantly, gaining from the rising number of modern outlets in Baku as well as the regions of Azerbaijan and changing shopping habits and preferences among local consumers.
Sales of processed meat and seafood are expected to continue to accelerate over the forecast period, as consumers resume employment in Azerbaijan. Consumers are predicted to switch from unpackaged meat products to packaged meat formats, since the latter are considered more advantageous in terms of easier storage and usage, standardised ingredients and limitation of food safety concerns.
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Understand the latest market trends and future growth opportunities for the Processed Meat and Seafood industry in Azerbaijan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Processed Meat and Seafood research and analysis database.
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