Processed Meat and Seafood in Bosnia-Herzegovina

PROSPECTS

Economic performance impacts demand

Improving economic performance in Bosnia-Herzegovina at the end of the review period helped boost performance in processed meat and seafood, setting a solid trend for future growth. Consumption of meat and seafood in Bosnia-Herzegovina is highly correlated with economic performance as a large portion of the population continues to struggle.

Price volatility in shelf stable seafood

Shelf stable seafood recorded the highest value growth in processed meat and seafood in Bosnia-Herzegovina during 2018. However, this was not accompanied by strong volume growth, with value sales instead being fuelled by rising prices.

Religious preferences impact consumption trends

Processed meat and seafood in Bosnia-Herzegovina is shaped and seasonally affected by the religious and cultural structure of the country. The large Muslim population does not eat pork, which is therefore virtually unavailable in a large number of retail outlets located in areas with a majority Muslim population.

COMPETITIVE LANDSCAPE

Halal helps Akova Group claim top spot

Akova Group led processed meat and seafood in Bosnia-Herzegovina at the end of the review period. The company is positioned in the low-mid range of chilled and frozen processed meat, primarily offering chicken products, but also beef.

Domestic and regional players benefit from knowing local preferences

Domestic and regional players dominate processed meat and seafood in Bosnia-Herzegovina, partly due to their awareness of the preferences of local consumers. Domestic and regional manufacturers are familiar with the traditions of meat and seafood processing in the region and best positioned to deliver product specifications consumers are accustomed to.

Independent manufacturers work with chains to build national presence

Domestic manufacturers Pavic, Menprom and Fratello Trade recorded the highest increase in sales share in processed meat and seafood during 2018. These are typically mid-sized, family-run, operations growing from focusing on local market niches to the national stage with the help of nationwide retail chains.

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