Executive Summary

Nov 2018
PROSPECTS
Processed meat and seafood continues to benefit from recession behaviour

While Brazil seems to be slowly recovering from the economic recession, with low inflation and interest rates, and a positive GDP at the end of 2017, consumer behaviour continued to be impacted by habits adopted during the crisis. Consumers traded down in several categories including meat, switching from fresh meat to processed meat for example, which has a cheaper price point.

Safety scandals and health and wellness concerns hinder growth potential

Despite the fact that consumers traded down to processed meat, growth for this category could be much higher. In March 2017, several scandals regarding some players resulted in decline for the category compared to its potential.

Truck drivers’ crisis affects entire value chain in both the short and the long term

Brazil faces a complex political scenario, carrying the burden of a recession, an impeached president (Dilma Rouseff) and her interim vice-president (Michel Temer) who, together with the Central Bank, have implemented austerity measures to attempt to rebalance government accounts and re-stabilise the job market and the economy. One of these measures is deregulating fuel prices across the country, according to demand faced by state-owned Petrobras, the largest oil conglomerate in Brazil.

COMPETITIVE LANDSCAPE
Brf Brasil Foods consolidates leadership

The largest player in processed meat and seafood as well as one of the largest in packaged food in Brazil, Brf Brasil Foods gained value share in 2018, due to its Perdigão brand’s performance in frozen processed meat and poultry. Additionally, the player has invested in two product lines that focus on niche consumers: the first one, announced in early 2018, is called Kidelli and uses meat remainder from the manufacturing processes of the major brands Sadia and Perdigão to make an affordable, competitive line with 13 SKUs that sell through warehouse retailers (atacarejos) and distributors.

JBS SA increases penetration through Seara’s development

Despite JBS SA’s loss of share in frozen processed red meat, it was still able to gain value share within overall processed meat and seafood. The company is developing its Seara brand across several categories and achieving some success.

Distribution is key for players, which successfully consolidate their leadership

Processed meat and seafood in Brazil is highly concentrated among the leading five players, with the remaining value share coming from other smaller companies. Products are perceived to have little differentiation between them and Brazilians who remain avid consumers of processed meat and seafood are more interested in price than quality, as higher-end consumers switch to fresh meat instead of processed.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Processed Meat and Seafood industry in Brazil with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Processed Meat and Seafood industry in Brazil, our research will save you time and money while empowering you to make informed, profitable decisions.

The Processed Meat and Seafood in Brazil market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Processed Meat and Seafood in Brazil?
  • What are the major brands in Brazil?
  • Which dietary supplement grew the fastest in the past year?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport.

Processed Meat and Seafood in Brazil - Category analysis

HEADLINES

PROSPECTS

Processed meat and seafood continues to benefit from recession behaviour
Safety scandals and health and wellness concerns hinder growth potential
Truck drivers’ crisis affects entire value chain in both the short and the long term

COMPETITIVE LANDSCAPE

Brf Brasil Foods consolidates leadership
JBS SA increases penetration through Seara’s development
Distribution is key for players, which successfully consolidate their leadership

CATEGORY DATA

Table 1 Sales of Processed Meat and Seafood by Category: Volume 2013-2018
Table 2 Sales of Processed Meat and Seafood by Category: Value 2013-2018
Table 3 Sales of Processed Meat and Seafood by Category: % Volume Growth 2013-2018
Table 4 Sales of Processed Meat and Seafood by Category: % Value Growth 2013-2018
Table 5 Sales of Shelf Stable Processed Red Meat by Type: % Volume Breakdown 2013-2018
Table 6 Sales of Chilled Processed Red Meat by Type: % Volume Breakdown 2013-2018
Table 7 Sales of Frozen Processed Red Meat by Type: % Volume Breakdown 2013-2018
Table 8 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2013-2018
Table 9 Sales of Frozen Processed Seafood by Type: % Value Breakdown 2013-2018
Table 10 NBO Company Shares of Processed Meat and Seafood: % Value 2014-2018
Table 11 LBN Brand Shares of Processed Meat and Seafood: % Value 2015-2018
Table 12 Distribution of Processed Meat and Seafood by Format: % Value 2013-2018
Table 13 Forecast Sales of Processed Meat and Seafood by Category: Volume 2018-2023
Table 14 Forecast Sales of Processed Meat and Seafood by Category: Value 2018-2023
Table 15 Forecast Sales of Processed Meat and Seafood by Category: % Volume Growth 2018-2023
Table 16 Forecast Sales of Processed Meat and Seafood by Category: % Value Growth 2018-2023

Packaged Food in Brazil - Industry Overview

EXECUTIVE SUMMARY

Challenges and opportunities ahead
2018 truck driver crisis turns off the light at the end of the tunnel seen in late 2017
Incumbents lose share and mitigate with acquisitions, while regional players grow
High-end consumers seek convenience, while others continue to seek bargains
Post-election 2018 supports a positive outlook, while regulations create uncertainty

FOODSERVICE

Sales to foodservice
Retail volume sales to foodservice operators increase as manufacturers innovate with internet retailing
Several sauces, dressings and condiments categories continue to see growth
Snacks sales to bakery products fast food outlets, or padarias, suffer as convenience stores gain relevance
Consumer Foodservice
Slightly optimistic expectations for 2018 remain unmet, while future prospects call for modest growth
Consumers begin to prefer experiences over things and digital channels have increasing influence
Healthy living and experience trends begin to shape mindful eating, including sustainability and veganism

CATEGORY DATA

Table 17 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 18 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 19 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 20 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 21 Sales of Packaged Food by Category: Volume 2013-2018
Table 22 Sales of Packaged Food by Category: Value 2013-2018
Table 23 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 24 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 25 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 26 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 27 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 28 Penetration of Private Label by Category: % Value 2013-2018
Table 29 Distribution of Packaged Food by Format: % Value 2013-2018
Table 30 Distribution of Packaged Food by Format and Category: % Value 2018
Table 31 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 32 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 33 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 34 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

DEFINITIONS

SOURCES

Summary 1 Research Sources