Carrefour’s entry and expansion in the country from the end of 2017 and the increasing spread of local players into residential areas saw an increasing number of middle-income consumers shop in these stores. Unpackaged frozen processed poultry, which is not covered by Euromonitor International’s research, is more popular, traditionally; however, the entry and expansion of more retailers is increasing the availability of packaged chilled processed poultry, which stimulated awareness and sales growth during 2018.
Private label remains an important factor in the category due to lower prices. Some middle-income consumers have started to shop in modern retail formats because of their convenience and better hygiene standards.
Despite the entry and outlet expansion plans of Carrefour in Douala and Yaoundé, the growth potential of frozen processed products is likely to remain limited due to high prices and the lack of refrigeration in many households. Meanwhile, shelf stable seafood is set to see further healthy retail volume sales growth over the forecast period, albeit from a very small sales base.
Processed meat and seafood remains highly fragmented in Cameroon. The strong presence of private label reflects the fragmented competitive landscape.
The emergence of discounter warehouse retailers like BAO Cash & Carry towards the end of the review period raised the consumer interest in shelf stable processed meat and seafood. Such retailers provide a larger share of products under private label and lower-priced brands.
International brands enjoy a small advantage in a number of product areas, such as chilled processed red meat, as they are visibly positioned in modern grocery retail outlets. Supermarkets is set to continue to hold by far the highest retail value share in processed meat and seafood in 2018.
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Discover the latest market trends and uncover sources of future market growth for the Processed Meat and Seafood industry in Cameroon with research from Euromonitor's team of in-country analysts.
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This industry report originates from Passport.