Processed meat and seafood is expected to be unaffected by COVID-19 in 2020, with similar current value and retail volume growth as in 2019. Two conflicting trends are expected to be at play in 2020.
The high retail price of processed meat and seafood is a stumbling block and most Cameroonians prefer the fresh meat and fresh seafood that can be found in open markets throughout the country. The resulting low level of overall value sales combined with a high level of fragmentation in processed meat and seafood makes it difficult to determine the leading players.
Value sales of processed meat and seafood continue to benefit from the increasing interest in Western food. Specifically, the rising interest in snacking and the increasing popularity of sandwiches as a light meal or snack is bolstering growth across processed meat and seafood.
COVID-19 is not expected to have a significant effect on processed meat and seafood in 2020. Due to the potential drop in disposables incomes over the forecast, owing to effects of COVID-19 on the economy, it is expected that retail volume and current value growth may be slightly lower than during the review period.
International brands are likely to remain dominant in sales of processed meat and seafood over the forecast period. The high prices charged for the majority of processed meat and seafood mean that most sales are derived from more affluent consumers, who are more likely to be attracted by well-known international brands.
Towards the end of the review period, sales of processed meat and seafood continues to be influenced by developments in the Cameroonian retailing industry. In particular, the expansion of modern grocery retailers has introduced consumers to a much wider range of these products.
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Understand the latest market trends and future growth opportunities for the Processed Meat and Seafood industry in Cameroon with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Processed Meat and Seafood research and analysis database.
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