Executive Summary

Nov 2018
PROSPECTS
Large modern grocery chains stimulate growth in packaged products

Carrefour’s entry and expansion in the country from the end of 2017 and the increasing spread of local players into residential areas saw an increasing number of middle-income consumers shop in these stores. Unpackaged frozen processed poultry, which is not covered by Euromonitor International’s research, is more popular, traditionally; however, the entry and expansion of more retailers is increasing the availability of packaged chilled processed poultry, which stimulated awareness and sales growth during 2018.

Private label gains ground

Private label remains an important factor in the category due to lower prices. Some middle-income consumers have started to shop in modern retail formats because of their convenience and better hygiene standards.

Limits to growth

Despite the entry and outlet expansion plans of Carrefour in Douala and Yaoundé, the growth potential of frozen processed products is likely to remain limited due to high prices and the lack of refrigeration in many households. Meanwhile, shelf stable seafood is set to see further healthy retail volume sales growth over the forecast period, albeit from a very small sales base.

COMPETITIVE LANDSCAPE
The competitive environment remains highly fragmented

Processed meat and seafood remains highly fragmented in Cameroon. The strong presence of private label reflects the fragmented competitive landscape.

Discounter warehouses set to provide a boost

The emergence of discounter warehouse retailers like BAO Cash & Carry towards the end of the review period raised the consumer interest in shelf stable processed meat and seafood. Such retailers provide a larger share of products under private label and lower-priced brands.

International players lead an underdeveloped category

International brands enjoy a small advantage in a number of product areas, such as chilled processed red meat, as they are visibly positioned in modern grocery retail outlets. Supermarkets is set to continue to hold by far the highest retail value share in processed meat and seafood in 2018.

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Processed Meat and Seafood in Cameroon

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Overview

Discover the latest market trends and uncover sources of future market growth for the Processed Meat and Seafood industry in Cameroon with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Processed Meat and Seafood industry in Cameroon, our research will save you time and money while empowering you to make informed, profitable decisions.

The Processed Meat and Seafood in Cameroon market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Processed Meat and Seafood in Cameroon?
  • What are the major brands in Cameroon?
  • Which dietary supplement grew the fastest in the past year?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport.

Processed Meat and Seafood in Cameroon - Category analysis

HEADLINES

PROSPECTS

Large modern grocery chains stimulate growth in packaged products
Private label gains ground
Limits to growth

COMPETITIVE LANDSCAPE

The competitive environment remains highly fragmented
Discounter warehouses set to provide a boost
International players lead an underdeveloped category

CATEGORY DATA

Table 1 Sales of Processed Meat and Seafood by Category: Volume 2013-2018
Table 2 Sales of Processed Meat and Seafood by Category: Value 2013-2018
Table 3 Sales of Processed Meat and Seafood by Category: % Volume Growth 2013-2018
Table 4 Sales of Processed Meat and Seafood by Category: % Value Growth 2013-2018
Table 5 Distribution of Processed Meat and Seafood by Format: % Value 2013-2018
Table 6 Forecast Sales of Processed Meat and Seafood by Category: Volume 2018-2023
Table 7 Forecast Sales of Processed Meat and Seafood by Category: Value 2018-2023
Table 8 Forecast Sales of Processed Meat and Seafood by Category: % Volume Growth 2018-2023
Table 9 Forecast Sales of Processed Meat and Seafood by Category: % Value Growth 2018-2023

Packaged Food in Cameroon - Industry Overview

EXECUTIVE SUMMARY

Packaged food records strong retail value growth
Rise of the middle class fuels sales of economy and standard packaged foods
A mix of domestic and international players characterise the fragmented packaged food market
Traditional grocery retailers characterise sales, despite rise of modern grocery retailers
Packaged food set to record positive growth over the forecast period

FOODSERVICE

Sales to Foodservice
Growth in sales of packaged food to foodservice, though sales remain negligible
Few relationships between foodservice businesses and packaged food manufacturers
Lack of infrastructure and competition limit foodservice growth
Category Data
Table 10 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 11 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 12 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 13 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 14 Sales of Packaged Food by Category: Volume 2013-2018
Table 15 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 16 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 17 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 18 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 19 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 20 Penetration of Private Label by Category: % Value 2013-2018
Table 21 Distribution of Packaged Food by Format: % Value 2013-2018
Table 22 Distribution of Packaged Food by Format and Category: % Value 2018
Table 23 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 24 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 25 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 26 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources