Executive Summary

Nov 2019
PROSPECTS
Premiumisation boosts value growth across processed meat and seafood

2019 saw an intensification of the ongoing premiumisation trend in processed meat and seafood. Among more sophisticated, gourmet-focused products that appeared on retail shelves during the year were pulled or slow-cooked pork and ribs and hot dogs made using only basic natural ingredients.

The second trend continues to support sales growth in processed meat and seafood

Towards the end of the review period, the snacking trend continued to evolve, to the benefit of processed meat and seafood. The category continues to benefit from rising demand for products positioned as healthy snacking options, with the leading players continuing to launch high-quality and products with clear health benefits in an effort to cope with mounting challenges and take advantage of emerging opportunities.

Meat substitutes generates strong growth as consumers move towards plant protein

Towards the end of the review period, it became increasingly obvious that the overall trend towards plant-based protein is here to stay. Over the course of 2018 and 2019, sales of meat substitutes, chilled meat substitutes in particular, gathered strong momentum as the category reached critical mass and continued to make significant breakthroughs.

COMPETITIVE LANDSCAPE
Maple Leaf Foods dominates via ownership of the two leading brand owners

Maple Leaf Foods remains the dominant player in processed meat and seafood. The company is the owner of Schneider Corp and Maple Leaf Foods Inc, the two leading category players at national level.

Dynamic sales growth prompts stronger competition in meat substitutes

As meat substitutes continues to generate growing consumer interest, competition in the category is escalating. Over the course of 2018 and 2019, the category saw a significant expansion in terms of the number of active players, with major international brand Beyond Meat launching new products in various retail channels after successful pilots in the foodservice channel, through the A&W chain in early 2019.

Local players remain dominant in processed seafood

Canada’s seafood processing industry remains a major player at global level and this is reflected in the dominance of local players in sales of processed seafood. High Liner Foods, Clover Leaf Seafoods and Canadian Fishing continued to lead the category in 2019 as the quality of Canadian prices seafood remains a major draw for domestic consumers.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Processed Meat and Seafood industry in Canada with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Processed Meat and Seafood industry in Canada, our research will save you time and money while empowering you to make informed, profitable decisions.

The Processed Meat and Seafood in Canada market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Processed Meat and Seafood in Canada?
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  • Which dietary supplement grew the fastest in the past year?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

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Processed Meat and Seafood in Canada - Category analysis

HEADLINES

PROSPECTS

Premiumisation boosts value growth across processed meat and seafood
The second trend continues to support sales growth in processed meat and seafood
Meat substitutes generates strong growth as consumers move towards plant protein

COMPETITIVE LANDSCAPE

Maple Leaf Foods dominates via ownership of the two leading brand owners
Dynamic sales growth prompts stronger competition in meat substitutes
Local players remain dominant in processed seafood

CATEGORY DATA

Table 1 Sales of Processed Meat and Seafood by Category: Volume 2014-2019
Table 2 Sales of Processed Meat and Seafood by Category: Value 2014-2019
Table 3 Sales of Processed Meat and Seafood by Category: % Volume Growth 2014-2019
Table 4 Sales of Processed Meat and Seafood by Category: % Value Growth 2014-2019
Table 5 Sales of Shelf Stable Processed Red Meat by Type: % Volume Breakdown 2014-2019
Table 6 Sales of Chilled Processed Red Meat by Type: % Volume Breakdown 2014-2019
Table 7 Sales of Frozen Processed Red Meat by Type: % Volume Breakdown 2014-2019
Table 8 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2014-2019
Table 9 Sales of Frozen Processed Seafood by Type: % Value Breakdown 2014-2019
Table 10 NBO Company Shares of Processed Meat and Seafood: % Value 2015-2019
Table 11 LBN Brand Shares of Processed Meat and Seafood: % Value 2016-2019
Table 12 Distribution of Processed Meat and Seafood by Format: % Value 2014-2019
Table 13 Forecast Sales of Processed Meat and Seafood by Category: Volume 2019-2024
Table 14 Forecast Sales of Processed Meat and Seafood by Category: Value 2019-2024
Table 15 Forecast Sales of Processed Meat and Seafood by Category: % Volume Growth 2019-2024
Table 16 Forecast Sales of Processed Meat and Seafood by Category: % Value Growth 2019-2024

Packaged Food in Canada - Industry Overview

EXECUTIVE SUMMARY

Moderate growth as population growth and economic stability remain in effect
Subscription-based meal kits give way to home meal kits sold through retail channels
Corporate activity and new launches mark a busy year in packaged food
Internet retailing records strong growth in an otherwise stable retail environment
Moderate positive growth ahead, with economic stability set to meet headwinds

FOODSERVICE

Sales to Foodservice
Slower growth in foodservice volume sales as background trends place pressure on consumer foodservice
The proliferation of home meal replacement kits poses a threat to foodservice sales
Trends in retail and foodservice sales of packaged food expected to coalesce during the forecast period
Consumer Foodservice
Foodservice players must adapt to shifting demand trends as the millennial generation comes of age
Unique menu items and clear positioning become more important as consumers reject the mundane
Desire for economies of scale drive consumer foodservice players to improve their relationships with suppliers
Category Data
Table 17 Foodservice Sales of Packaged Food by Category: Volume 2014-2019
Table 18 Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 19 Forecast Foodservice Sales of Packaged Food by Category: Volume 2019-2024
Table 20 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2019-2024

MARKET DATA

Table 21 Sales of Packaged Food by Category: Volume 2014-2019
Table 22 Sales of Packaged Food by Category: Value 2014-2019
Table 23 Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 24 Sales of Packaged Food by Category: % Value Growth 2014-2019
Table 25 GBO Company Shares of Packaged Food: % Value 2015-2019
Table 26 NBO Company Shares of Packaged Food: % Value 2015-2019
Table 27 LBN Brand Shares of Packaged Food: % Value 2016-2019
Table 28 Penetration of Private Label by Category: % Value 2014-2019
Table 29 Distribution of Packaged Food by Format: % Value 2014-2019
Table 30 Distribution of Packaged Food by Format and Category: % Value 2019
Table 31 Forecast Sales of Packaged Food by Category: Volume 2019-2024
Table 32 Forecast Sales of Packaged Food by Category: Value 2019-2024
Table 33 Forecast Sales of Packaged Food by Category: % Volume Growth 2019-2024
Table 34 Forecast Sales of Packaged Food by Category: % Value Growth 2019-2024

SOURCES

Summary 1 Research Sources