2019 saw an intensification of the ongoing premiumisation trend in processed meat and seafood. Among more sophisticated, gourmet-focused products that appeared on retail shelves during the year were pulled or slow-cooked pork and ribs and hot dogs made using only basic natural ingredients.
Towards the end of the review period, the snacking trend continued to evolve, to the benefit of processed meat and seafood. The category continues to benefit from rising demand for products positioned as healthy snacking options, with the leading players continuing to launch high-quality and products with clear health benefits in an effort to cope with mounting challenges and take advantage of emerging opportunities.
Towards the end of the review period, it became increasingly obvious that the overall trend towards plant-based protein is here to stay. Over the course of 2018 and 2019, sales of meat substitutes, chilled meat substitutes in particular, gathered strong momentum as the category reached critical mass and continued to make significant breakthroughs.
Maple Leaf Foods remains the dominant player in processed meat and seafood. The company is the owner of Schneider Corp and Maple Leaf Foods Inc, the two leading category players at national level.
As meat substitutes continues to generate growing consumer interest, competition in the category is escalating. Over the course of 2018 and 2019, the category saw a significant expansion in terms of the number of active players, with major international brand Beyond Meat launching new products in various retail channels after successful pilots in the foodservice channel, through the A&W chain in early 2019.
Canada’s seafood processing industry remains a major player at global level and this is reflected in the dominance of local players in sales of processed seafood. High Liner Foods, Clover Leaf Seafoods and Canadian Fishing continued to lead the category in 2019 as the quality of Canadian prices seafood remains a major draw for domestic consumers.
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Discover the latest market trends and uncover sources of future market growth for the Processed Meat and Seafood industry in Canada with research from Euromonitor's team of in-country analysts.
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This industry report originates from Passport.