Sales of processed meat and seafood in Colombia are set to record well above average volume growth in 2020, with most of this growth being directly driven by the onset of the COVID-19 virus at the beginning of the year. The government responded rapidly to the pandemic, imposing stay at home orders on consumers aged 70 and over, and seeking to restrict shopping opportunities where possible – in Bogota, for example, the mayor announced gender-based quarantine measures, to reduce circulation with women going out for essential tasks, like grocery shopping, on even-numbered days, and men on odd-numbered days.
The other key factor driving sales of these products in 2020 has been the confinement of many consumers at home. Where possible, Colombians have been urged to work from home, and at the same time the closure of schools at the beginning of the virus has led to many households eating all of their meals together three times a day.
The spike in retail volume sales of processed meat and seafood appears to be masking a negative trend in these products. When combined with foodservice volumes, total volume sales in 2020 is set to fall in comparison to 2019.
Sales of meat substitutes in Colombia is virtually invisible in Colombia. However, in line with global trends, there is emerging consumer interest in plant-based diets, for a mixture of health and sustainability reasons.
Volume sales of processed meat and seafood are set to see a sharp slowdown in volume growth over the forecast period, as consumers seek to improve dietary health and investment in retail networks improves access to fresh alternatives. Manufacturers therefore need to find ways to add value to their offer, and the most important trend that can be explored in this way is convenience.
Like other countries, the world of work in Colombia may have shifted permanently, as many white-collar workers are choosing not to return to the workplace if possible. This is partly because of lingering anxiety around the virus, but more important is consumer realisation that they don’t to work from an office.
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Understand the latest market trends and future growth opportunities for the Processed Meat and Seafood industry in Colombia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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This report originates from Passport, our Processed Meat and Seafood research and analysis database.
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