Overall processed meat and seafood saw negligible current value growth in 2019. However, the meat-free days trend and meat-free diets drove strong growth in meat alternatives.
Volume and current value sales of red meat are decreasing annually, whilst at the same time sales of poultry are increasing in most categories, which shows the transition towards a healthier diet. This is important, since Danes consume almost double the amount of red meat officially recommended by the Danish health authorities today.
It is somewhat of a paradox that although Denmark is surrounded by sea, and the country has a very well-developed fishing industry, the consumption of fish and seafood is low. Although generally considered healthy amongst Danish consumers, seafood was not able to present significant growth rates in the review period.
Private label held by far the highest combined share in processed meat and seafood in 2019. In order to deal with the threat from private label, some players are looking to acquisition.
In 2018, Naturli’ Foods launched its soy-based “plantefars” meat substitute, which aims to be an alternative to minced beef. The entry was so successful – way beyond expectations – that production had to be tripled to keep up with demand.
Supermarkets such as Kvickly and Netto have seen the increasing popularity of the meat-free trend in Denmark, and are selling the advantages of meat-free days to consumers. The motivation behind this is easy to understand: private label is very strong in processed vegetables, which are one of the main substitutes for processed meat, whilst the private label share is less significant within processed meat.
You have no recently viewed reports.
Why not browse through our Featured or Trending Reports to see what we have to offer?
Files are delivered directly into your account within a few minutes of purchase.
Discover the latest market trends and uncover sources of future market growth for the Processed Meat and Seafood industry in Denmark with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Processed Meat and Seafood industry in Denmark, our research will save you time and money while empowering you to make informed, profitable decisions.
The Processed Meat and Seafood in Denmark market research report includes:
Our market research reports answer questions such as:
Why buy this report?
This industry report originates from Passport.