Executive Summary

Nov 2019
PROSPECTS
Processed meat and seafood benefits from its economical image

Despite the widespread economic hardship seen in Egypt during 2019, processed meat and seafood continued to register positive volume growth. Among the main reasons for this is the essential status of processed meat and seafood, with many people regarding these products as an indispensable source of protein and nutrition.

Shift towards fresh meat suppresses volume growth in processed meat and seafood

Towards the end of the review period, a substantial shift was seen away from processed meat and seafood and towards fresh seafood and, in particular, fresh meat. The main reason for this is that many consumers are becoming increasingly concerned about the negative health implications of processed red meat.

Demand for convenience likely to continue supporting growth

Processed meat is expected to continue recording positive growth throughout the forecast period as the category represents high levels of convenience for many consumers. With the lifestyles of Egypt’s urban-dwellers becoming increasingly hectic, many households have less time than ever before to prepare meals from scratch using fresh ingredients.

COMPETITIVE LANDSCAPE
Atyab Co holds category leadership due to its strength in frozen processed poultry

2019 saw Atyab Co maintain its leading position in frozen processed poultry, registering a strong increase in its value share and significantly expanding the gap between it and second-placed Cairo Poultry Processing Co. This has enabled Atyab Co to remain the leading player overall in processed meat and seafood.

Halwani Bros leads chill processed meat and present processed meat

Halwani Bros Co Ltd maintained its second-leading position overall in processed meat and seafood and 2019 and this can be attributed to the company’s very strong leading position in chilled processed meat and its significant presence in frozen processed meat. The company continues to benefit from the strong popularity of its wide variety of products and its constant promotion of its product range.

Processed seafood struggles due to high prices and non-essential positioning

Towards the end of the review period, consumers remained reluctant to purchase processed seafood in large volumes. The main reason is the high unit prices that are charged for seafood, which have become a major liability since the deregulation of the Egyptian pound against major global currencies towards the end of 2017.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Processed Meat and Seafood industry in Egypt with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Processed Meat and Seafood industry in Egypt, our research will save you time and money while empowering you to make informed, profitable decisions.

The Processed Meat and Seafood in Egypt market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Processed Meat and Seafood in Egypt?
  • What are the major brands in Egypt?
  • Which dietary supplement grew the fastest in the past year?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport.

Processed Meat and Seafood in Egypt - Category analysis

HEADLINES

PROSPECTS

Processed meat and seafood benefits from its economical image
Shift towards fresh meat suppresses volume growth in processed meat and seafood
Demand for convenience likely to continue supporting growth

COMPETITIVE LANDSCAPE

Atyab Co holds category leadership due to its strength in frozen processed poultry
Halwani Bros leads chill processed meat and present processed meat
Processed seafood struggles due to high prices and non-essential positioning

CATEGORY DATA

Table 1 Sales of Processed Meat and Seafood by Category: Volume 2014-2019
Table 2 Sales of Processed Meat and Seafood by Category: Value 2014-2019
Table 3 Sales of Processed Meat and Seafood by Category: % Volume Growth 2014-2019
Table 4 Sales of Processed Meat and Seafood by Category: % Value Growth 2014-2019
Table 5 Sales of Shelf Stable Processed Red Meat by Type: % Volume Breakdown 2014-2019
Table 6 Sales of Chilled Processed Red Meat by Type: % Volume Breakdown 2014-2019
Table 7 Sales of Frozen Processed Red Meat by Type: % Volume Breakdown 2014-2019
Table 8 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2014-2019
Table 9 Sales of Frozen Processed Seafood by Type: % Value Breakdown 2014-2019
Table 10 NBO Company Shares of Processed Meat and Seafood: % Value 2015-2019
Table 11 LBN Brand Shares of Processed Meat and Seafood: % Value 2016-2019
Table 12 Distribution of Processed Meat and Seafood by Format: % Value 2014-2019
Table 13 Forecast Sales of Processed Meat and Seafood by Category: Volume 2019-2024
Table 14 Forecast Sales of Processed Meat and Seafood by Category: Value 2019-2024
Table 15 Forecast Sales of Processed Meat and Seafood by Category: % Volume Growth 2019-2024
Table 16 Forecast Sales of Processed Meat and Seafood by Category: % Value Growth 2019-2024

Packaged Food in Egypt - Industry Overview

EXECUTIVE SUMMARY

Harsh economic conditions continue to cast a shadow over packaged food
Volume sales bounce back as consumers adjust to the new reality
Steep unit price rises for imported products lead to a revival of local production
Traditional channels continue to dominate as growth in modern grocery retailers stalls
The industry performance likely to depend on the state of the Egyptian economy

FOODSERVICE

Sales to Foodservice
Strong growth in foodservice results in foodservice value sales outperforming retail volume sales
Foodservice supply operations become more of a focus for key packaged food players
Economic recovery, the accelerating pace of life and growth in inbound tourism set to support foodservice growth
Consumer Foodservice
Boom in full-service restaurants linked to rising inbound tourism flows
Social media becomes an important emotional method for consumer foodservice companies
Middle Eastern cuisine remains dominant across consumer foodservice

CATEGORY DATA

Table 17 Foodservice Sales of Packaged Food by Category: Volume 2014-2019
Table 18 Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 19 Forecast Foodservice Sales of Packaged Food by Category: Volume 2019-2024
Table 20 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2019-2024

MARKET DATA

Table 21 Sales of Packaged Food by Category: Volume 2014-2019
Table 22 Sales of Packaged Food by Category: Value 2014-2019
Table 23 Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 24 Sales of Packaged Food by Category: % Value Growth 2014-2019
Table 25 GBO Company Shares of Packaged Food: % Value 2015-2019
Table 26 NBO Company Shares of Packaged Food: % Value 2015-2019
Table 27 LBN Brand Shares of Packaged Food: % Value 2016-2019
Table 28 Distribution of Packaged Food by Format: % Value 2014-2019
Table 29 Distribution of Packaged Food by Format and Category: % Value 2019
Table 30 Forecast Sales of Packaged Food by Category: Volume 2019-2024
Table 31 Forecast Sales of Packaged Food by Category: Value 2019-2024
Table 32 Forecast Sales of Packaged Food by Category: % Volume Growth 2019-2024
Table 33 Forecast Sales of Packaged Food by Category: % Value Growth 2019-2024

SOURCES

Summary 1 Research Sources