HKScan Estonia AS is expected to lead processed meat and seafood with an increased value share in 2020. The company is particularly popular because of its wide range of different products in processed meat.
The local producer Paljassaare Kalatööstuse AS is expected to be the second fastest growing company in processed meat and seafood products in 2020. The company’s significant growth – albeit from a relatively low base – is a result of its wide range of seafood products, which is expected to have a positive impact on the company’s sales.
In 2020, UVIC AS is expected to demonstrate the highest retail volume growth in processed meat and seafood. The company’s success is due its positive image as a local company positioned as a manufacturer of natural products, which makes it particularly attractive to Estonian consumers who are trying to move away from overly processed meat which they view as being harmful to their health.
The trend for vegetarian and vegan diets is expected to become more pronounced in Estonia in the coming years thanks to the impact of global health and wellness trends as well as an increased awareness of the environmental impacts of meat production. Although meat substitutes are growing from an extremely low base in Estonia, their retail volume and retail current value sales are both expected to exhibit strong growth throughout the forecast period.
Chilled processed seafood is also expected to continue to grow in retail volume terms throughout the forecast period. The growing demand for chilled processed seafood is tied to the growing popularity of Asian cuisine in which chilled processed seafood is often used.
Both chilled processed poultry and chilled processed red meat are expected to record negative retail volume growth throughout the forecast period, but chilled processed poultry is expected to perform better than chilled processed red meat in volume terms. Chilled processed poultry will be more appealing to consumers in Estonia due to its affordability compared to chilled processed red meat.
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Understand the latest market trends and future growth opportunities for the Processed Meat and Seafood industry in Estonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Processed Meat and Seafood industry in Estonia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Processed Meat and Seafood research and analysis database.
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