Executive Summary

Nov 2019
PROSPECTS
Producers address declining processed meat sales with greater messaging on responsible production and consumption

Sales of processed meat continued to decline in 2019, due to increasing vegetarianism as well as flexitarianism in France, brought about by greater awareness of the link between red meat consumption and cancer prevalence and by numerous scandals regarding French slaughterhouses. The processed meat aisle in grocery retailers is adapting to consumers’ flexitarian lifestyles by increasing the prominence of promises regarding animal welfare and respect of the environment.

Lower meat consumption at home leads manufacturers to reduce pack sizes

Processed meat consumption is increasing among young consumers in foodservice. In 2019, foodservice volume sales increased their share of total volume sales of processed meat and this is set to continue over the forecast period.

Meat substitutes benefits most from declining consumption of processed red meat

Due to concerns about consumption of red meat, consumers are increasingly seeking alternatives. Chilled processed poultry continued to pursue its rising trend in 2019, capitalising on healthier consumer perceptions.

COMPETITIVE LANDSCAPE
Processed meat brand Charal competes with hypermarket butchers

In processed meat, which is characterised by a high degree of fragmentation, Herta and Fleury Michon remain the leading brands. They compete intensely with each other for the top spot.

Vegetarian and vegan trends see brands being increasingly active in meat substitutes

The three main players in meat substitutes are Nestlé France SA, Nutrition & Santé SAS and Triballat-Noyal SAS with the Herta, Céréal and Sojasun brands, respectively. They all use rehydrated soy protein as well as tofu combined with wheat gluten for their meat substitutes.

New concept aims to educate children on high-quality nutrition

Two mothers have launched a children’s range of meatballs and sausages which have a high content of cooked vegetables. The venture, called La Popote Compagnie, explains the concept which it calls “ludonutrition” meaning that the children are playing, learning and consuming quality foods.

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Processed Meat and Seafood in France

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Overview

Discover the latest market trends and uncover sources of future market growth for the Processed Meat and Seafood industry in France with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Processed Meat and Seafood industry in France, our research will save you time and money while empowering you to make informed, profitable decisions.

The Processed Meat and Seafood in France market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Processed Meat and Seafood in France?
  • What are the major brands in France?
  • Which dietary supplement grew the fastest in the past year?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport.

Processed Meat and Seafood in France - Category analysis

HEADLINES

PROSPECTS

Producers address declining processed meat sales with greater messaging on responsible production and consumption
Lower meat consumption at home leads manufacturers to reduce pack sizes
Meat substitutes benefits most from declining consumption of processed red meat

COMPETITIVE LANDSCAPE

Processed meat brand Charal competes with hypermarket butchers
Vegetarian and vegan trends see brands being increasingly active in meat substitutes
New concept aims to educate children on high-quality nutrition

CATEGORY DATA

Table 1 Sales of Processed Meat and Seafood by Category: Volume 2014-2019
Table 2 Sales of Processed Meat and Seafood by Category: Value 2014-2019
Table 3 Sales of Processed Meat and Seafood by Category: % Volume Growth 2014-2019
Table 4 Sales of Processed Meat and Seafood by Category: % Value Growth 2014-2019
Table 5 Sales of Shelf Stable Processed Red Meat by Type: % Volume Breakdown 2014-2019
Table 6 Sales of Chilled Processed Red Meat by Type: % Volume Breakdown 2014-2019
Table 7 Sales of Frozen Processed Red Meat by Type: % Volume Breakdown 2014-2019
Table 8 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2014-2019
Table 9 Sales of Frozen Processed Seafood by Type: % Value Breakdown 2014-2019
Table 10 NBO Company Shares of Processed Meat and Seafood: % Value 2015-2019
Table 11 LBN Brand Shares of Processed Meat and Seafood: % Value 2016-2019
Table 12 Distribution of Processed Meat and Seafood by Format: % Value 2014-2019
Table 13 Forecast Sales of Processed Meat and Seafood by Category: Volume 2019-2024
Table 14 Forecast Sales of Processed Meat and Seafood by Category: Value 2019-2024
Table 15 Forecast Sales of Processed Meat and Seafood by Category: % Volume Growth 2019-2024
Table 16 Forecast Sales of Processed Meat and Seafood by Category: % Value Growth 2019-2024

Packaged Food in France - Industry Overview

EXECUTIVE SUMMARY

French consumers choose healthier, more premium, more transparent products
Consumption of plant-based products increases due to rising flexitarianism as well as veganism
Competition intensifies in organic packaged food leading to more affordable organic products for consumers
Online retailing of packaged food is developed by the inclusion of meal kits
The forecast period is expected to be characterised by trading-up trends

FOODSERVICE

Sales to Foodservice
Foodservice operators demand healthier and free from packaged food from their suppliers
New chains offering ethnic cuisines support the ongoing volume growth of packaged food to foodservice
Sales to foodservice improve in quality to address consumers’ concerns over ingredients
Consumer Foodservice
Gourmet food halls emerge in consumer foodservice
Foodservice operators expand their offer to a wider consumer base by catering to more dietary requirements and preferences and enabling online ordering
New concepts that offer traditional French cuisine focus on high-quality ingredients that are affordable
Category Data
Table 17 Foodservice Sales of Packaged Food by Category: Volume 2014-2019
Table 18 Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 19 Forecast Foodservice Sales of Packaged Food by Category: Volume 2019-2024
Table 20 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2019-2024

MARKET DATA

Table 21 Sales of Packaged Food by Category: Volume 2014-2019
Table 22 Sales of Packaged Food by Category: Value 2014-2019
Table 23 Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 24 Sales of Packaged Food by Category: % Value Growth 2014-2019
Table 25 GBO Company Shares of Packaged Food: % Value 2015-2019
Table 26 NBO Company Shares of Packaged Food: % Value 2015-2019
Table 27 LBN Brand Shares of Packaged Food: % Value 2016-2019
Table 28 Penetration of Private Label by Category: % Value 2014-2019
Table 29 Distribution of Packaged Food by Format: % Value 2014-2019
Table 30 Distribution of Packaged Food by Format and Category: % Value 2019
Table 31 Forecast Sales of Packaged Food by Category: Volume 2019-2024
Table 32 Forecast Sales of Packaged Food by Category: Value 2019-2024
Table 33 Forecast Sales of Packaged Food by Category: % Volume Growth 2019-2024
Table 34 Forecast Sales of Packaged Food by Category: % Value Growth 2019-2024

SOURCES

Summary 1 Research Sources