Consumption of processed meat and seafood has been in steady decline since 2016 in France. Although these products remain extremely popular, more shoppers have been cutting back on consumption due to concerns about their highly processed nature and in some instances relatively high salt content.
However higher-quality chilled seafood such as smoked salmon, as well as chilled processed poultry such as foie gras, are set to miss out on the COVID-19 related growth as festive occasions such as weddings have largely been put on hold, particularly in consumer foodservice as restaurants have been closed. These products should witness a strong bounce back effect in consumer foodservice in 2021 as restaurants head towards positive growth, although the threat of further lockdown periods, as well as reduced clientele numbers due to social distancing regulations will remain challenges for operators.
Flexitarianism is becoming more mainstream in France, with consumers opting to eat less meat and choose alternative proteins from time to time. Whilst vegetarianism and veganism are much less popular concepts in France compared to neighbours Germany and the UK, French consumers are reducing their meat consumption.
Processed meat and seafood will return to a steep decline in consumption as early as 2021, followed by online falls over the remainder of the forecast period. Many consumers will be looking to live healthier lifestyles after their experiences of the COVID-19 epidemic and seek to cut back not only on highly processed food, but on meat in general, in particular red meat.
Fresh meat is already supported by legislation to ensure it has clear labelling as to its origins, but processed products are also increasingly moving towards clean labels, and details about which part of France the meat is from. The made in France trend is becoming more important to consumers and brands are focusing on ways to showcase their French origins wherever possible.
Meat substitutes is set to continue to enjoy strong growth over the forecast period, although volumes are still relatively small. Major brands such as Herta and Fleury Michon, alongside private label and health food brands, Céréal and Sojasun, all enjoyed strong increases in value sales at the end of the review period and continue to innovate.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
Understand the latest market trends and future growth opportunities for the Processed Meat and Seafood industry in France with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Processed Meat and Seafood industry in France, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Processed Meat and Seafood research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE! Home Page