Sales of processed meat continued to decline in 2019, due to increasing vegetarianism as well as flexitarianism in France, brought about by greater awareness of the link between red meat consumption and cancer prevalence and by numerous scandals regarding French slaughterhouses. The processed meat aisle in grocery retailers is adapting to consumers’ flexitarian lifestyles by increasing the prominence of promises regarding animal welfare and respect of the environment.
Processed meat consumption is increasing among young consumers in foodservice. In 2019, foodservice volume sales increased their share of total volume sales of processed meat and this is set to continue over the forecast period.
Due to concerns about consumption of red meat, consumers are increasingly seeking alternatives. Chilled processed poultry continued to pursue its rising trend in 2019, capitalising on healthier consumer perceptions.
In processed meat, which is characterised by a high degree of fragmentation, Herta and Fleury Michon remain the leading brands. They compete intensely with each other for the top spot.
The three main players in meat substitutes are Nestlé France SA, Nutrition & Santé SAS and Triballat-Noyal SAS with the Herta, Céréal and Sojasun brands, respectively. They all use rehydrated soy protein as well as tofu combined with wheat gluten for their meat substitutes.
Two mothers have launched a children’s range of meatballs and sausages which have a high content of cooked vegetables. The venture, called La Popote Compagnie, explains the concept which it calls “ludonutrition” meaning that the children are playing, learning and consuming quality foods.
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Discover the latest market trends and uncover sources of future market growth for the Processed Meat and Seafood industry in France with research from Euromonitor's team of in-country analysts.
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This industry report originates from Passport.