Processed seafood consumption in Hungary looks set to rise throughout the forecast period, with retail volume sales of shelf stable, chilled and frozen varieties projected to grow at robust rates. The positive outlook is partly attributable to the fact that more people are now consciously reducing their intake of red meat or forgoing it completely due to health, environmental and animal welfare concerns.
The increasing popularity of barbecuing among Hungarians is expected to become a more important driver of demand in processed meat, seafood and alternatives to meat over the forecast period. This trend will continue to boost retail volume sales of product types such as burgers, sausages, steaks, chicken and fish fillets and shrimp, especially marinated and spiced varieties specifically intended for grilling.
Chilled and frozen processed meat and seafood are likely to see greater demand for “finger food” style products over the forecast period. This is partly because the rising cost of living will continue to encourage many Hungarians to curb expenditure on eating out and spend more of their leisure time relaxing and entertaining friends at home.
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Understand the latest market trends and future growth opportunities for the Processed Meat, Seafood and Alternatives to Meat industry in Hungary with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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Processed Meat, Seafood and Alternatives to Meat
This is the aggregation of processed meat, processed seafood and meat and seafood substitutes.
See All of Our DefinitionsThis report originates from Passport, our Processed Meat, Seafood and Alternatives to Meat research and analysis database.
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