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Learn moreNov 2018
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The ban on slaughtering and selling beef in fresh and processed formats imposed by the central government and a few states continued to impact sales during 2018. Many retailers are hesitant to sell processed beef along with other meat at stores, fearing complaints and a drop in sales and store foot fall.
The availability of different ocean and inland fish products has helped to fuel good growth in frozen processed seafood. International seafood enjoys strong demand in India.
Other reasons for growth within frozen processed seafood include growing internet retailing channels, increasing focus on nutritious food, and the convenience of long term storage. Independent small grocery retailers in tier II cities and even some small towns around major cities are setting up compact freezers and chillers to increase the shelf life of meat products.
Godrej Tyson Food, which operates under its Yummiez brand name, has introduced many frozen processed poultry products in India since 2017, with the company’s brands being affordable and coming in attractive see-through packaging.
The Godrej range includes both domestic and international cuisine poultry products like nuggets, kebabs, masala chilli chicken and many more that suit the tastes of all consumers. The company’s offering of many different product varieties, coupled with a well-established distribution system, has allowed Godrej to maintain its leading position in processed meat and seafood.
Venky’s Chicken is a popular brand in frozen processed poultry in India. Although fresh poultry sales are a major source of revenue for the company through its own outlets, processed poultry is also significant since it is sold through both the company’s own outlets and other retail channels.
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Discover the latest market trends and uncover sources of future market growth for the Processed Meat and Seafood industry in India with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Processed Meat and Seafood industry in India, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.