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Learn moreDec 2020
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Processed meat and seafood has seen a significant slowdown in its retail volume and current value growth rates in 2020 compared with 2019 and previous years of the review period. False rumours that consumers could contract COVID-19 from chickens has been the main factor leading to the slower growth rates, with consumers who turned away from chicken mostly moving to vegetarian food, which they considered safer.
The only categories with a presence in processed meat and seafood are frozen meat, poultry and seafood. Sales in all other categories have remained negligible in 2020.
Godrej Tyson has remained the leading player in processed meat and seafood in value terms in 2020, with its brand Yummiez. The company’s products are affordable and feature attractive packaging, thus seeing strong consumer interest.
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Discover the latest market trends and uncover sources of future market growth for the Processed Meat and Seafood industry in India with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Processed Meat and Seafood industry in India, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.