Processed Meat and Seafood in India

PROSPECTS

Frozen processed red meat sales remain limited

The ban on slaughtering and selling beef in fresh and processed formats imposed by the central government and a few states continued to impact sales during 2018. Many retailers are hesitant to sell processed beef along with other meat at stores, fearing complaints and a drop in sales and store foot fall.

Frozen processed seafood continues to gain popularity

The availability of different ocean and inland fish products has helped to fuel good growth in frozen processed seafood. International seafood enjoys strong demand in India.

Rising health consciousness and demand for convenience fuelling sales

Other reasons for growth within frozen processed seafood include growing internet retailing channels, increasing focus on nutritious food, and the convenience of long term storage. Independent small grocery retailers in tier II cities and even some small towns around major cities are setting up compact freezers and chillers to increase the shelf life of meat products.

COMPETITIVE LANDSCAPE

Godrej Tyson Food continues to lead sales

Godrej Tyson Food, which operates under its Yummiez brand name, has introduced many frozen processed poultry products in India since 2017, with the company’s brands being affordable and coming in attractive see-through packaging.

Wide product offering key to success

The Godrej range includes both domestic and international cuisine poultry products like nuggets, kebabs, masala chilli chicken and many more that suit the tastes of all consumers. The company’s offering of many different product varieties, coupled with a well-established distribution system, has allowed Godrej to maintain its leading position in processed meat and seafood.

Venky’s India increases sales share in processed meat and seafood

Venky’s Chicken is a popular brand in frozen processed poultry in India. Although fresh poultry sales are a major source of revenue for the company through its own outlets, processed poultry is also significant since it is sold through both the company’s own outlets and other retail channels.

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