Processed meat has seen growth supported by stockpiling and home seclusion during COVID-19. Growth has been especially strong in shelf stable meat, as consumers have stocked up on shelf stable products, especially during the spring months when social distancing regulations were particularly strict.
Meat substitutes has seen significant growth in 2020 despite having reached a notable level of maturity, with the Japanese market having one of the highest levels of per capita consumption in the world. Growth has been driven by the increase in home cooking and at-home food consumption, as well as the rising demand for healthy food, during the COVID-19 pandemic.
Generics continue to dominate sales of processed meat and seafood, accounting for nearly half of total category value. The strength of the generics segment is primarily founded on its dominance in chilled processed seafood, which accounts for the majority of total processed meat and seafood value.
Processed meat and seafood is set to see a slight dip in its performance in 2021, as the demand generated by increased at-home food consumption during the COVID-19 pandemic is eroded by the shift back to foodservice and the reopening of businesses and schools. However, the economic impact of measures to contain COVID-19 will lead to raised levels of consumer budget-consciousness, which are expected to support continued demand for processed meat and seafood as consumers prove reluctant to return to foodservice.
Non-tofu meat substitutes, or meat analogue products, remains a niche category, but continues to offer considerable potential for further development. Although Japanese consumers are typically health-conscious, they have now become even more concerned about improving overall health through their diets, which will accelerate the shift towards meat substitutes as a healthy option.
Frozen processed meat and seafood products offer potential for growth on the back of increasing demand amongst dual-income families and full-time working single-person households. These consumers appreciate the convenience of frozen products, which require minimal effort in terms of preparation.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
Understand the latest market trends and future growth opportunities for the Processed Meat and Seafood industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Processed Meat and Seafood industry in Japan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Processed Meat and Seafood research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE! Home Page