The trend towards more natural and traceable food is encouraging increasing numbers of Lithuanians towards farm-produced meat. Sales of meat manufactured using small-scale production methods have risen considerably in modern grocery retailers in recent years.
As the health and wellness trend continued to influence consumers during 2019, shelf stable processed poultry benefited in the form of rising demand and increasing sales. Many Lithuanian consumers perceive shelf stable processed poultry as a category of healthier products.
Asian food continues to appeal to a wider range of Lithuanian consumers in 2019 and this influenced sales trends in processed seafood. Most notably, traditional fish sticks are slowly being replaced with new battered variations that are guided by consumers as Asian-inspired options.
During 2019, Vilniaus Paukstynas AB launched Lithuania’s first domestically manufactured chicken nuggets. Previously, all of the chicken nuggets available in frozen processed poultry were imported and it was often difficult to find these products on offer in traditional grocery retailers outlets.
Agrovet UAB, one of Lithuania’s leading meat processors, announced that it was at risk of entering into bankruptcy during 2018. The main reason cited for the company’s difficulties was the decision of the EU to place an embargo on food exports from the EU to Russia in response to the souring of relations between the two trading entities over the Ukraine conflict.
One major factor suppressing sales growth in processed meat and seafood in Lithuania is that many consumers regularly cross the border into Poland to shop for processed meat. The main reason for this is that the prices charged for these products are often 20 to 30% lower over the border.
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Discover the latest market trends and uncover sources of future market growth for the Processed Meat and Seafood industry in Lithuania with research from Euromonitor's team of in-country analysts.
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This industry report originates from Passport.