Executive Summary

Nov 2019
PROSPECTS
The trend towards more natural food spells trouble for processed meat and seafood

The trend towards more natural and traceable food is encouraging increasing numbers of Lithuanians towards farm-produced meat. Sales of meat manufactured using small-scale production methods have risen considerably in modern grocery retailers in recent years.

Shelf stable poultry sees rising demand due to its healthier image

As the health and wellness trend continued to influence consumers during 2019, shelf stable processed poultry benefited in the form of rising demand and increasing sales. Many Lithuanian consumers perceive shelf stable processed poultry as a category of healthier products.

The rising interest in Asian food continues to benefit sales of processed seafood

Asian food continues to appeal to a wider range of Lithuanian consumers in 2019 and this influenced sales trends in processed seafood. Most notably, traditional fish sticks are slowly being replaced with new battered variations that are guided by consumers as Asian-inspired options.

COMPETITIVE LANDSCAPE
Present processed poultry sees the launch of Lithuania’s first domestic chicken nuggets

During 2019, Vilniaus Paukstynas AB launched Lithuania’s first domestically manufactured chicken nuggets. Previously, all of the chicken nuggets available in frozen processed poultry were imported and it was often difficult to find these products on offer in traditional grocery retailers outlets.

Agrovet UAB continues to struggle financially due to high levels of competition

Agrovet UAB, one of Lithuania’s leading meat processors, announced that it was at risk of entering into bankruptcy during 2018. The main reason cited for the company’s difficulties was the decision of the EU to place an embargo on food exports from the EU to Russia in response to the souring of relations between the two trading entities over the Ukraine conflict.

Cross-border shopping in Poland continues to suppress category growth potential

One major factor suppressing sales growth in processed meat and seafood in Lithuania is that many consumers regularly cross the border into Poland to shop for processed meat. The main reason for this is that the prices charged for these products are often 20 to 30% lower over the border.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Processed Meat and Seafood industry in Lithuania with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Processed Meat and Seafood industry in Lithuania, our research will save you time and money while empowering you to make informed, profitable decisions.

The Processed Meat and Seafood in Lithuania market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Processed Meat and Seafood in Lithuania?
  • What are the major brands in Lithuania?
  • Which dietary supplement grew the fastest in the past year?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport.

Processed Meat and Seafood in Lithuania - Category analysis

HEADLINES

PROSPECTS

The trend towards more natural food spells trouble for processed meat and seafood
Shelf stable poultry sees rising demand due to its healthier image
The rising interest in Asian food continues to benefit sales of processed seafood

COMPETITIVE LANDSCAPE

Present processed poultry sees the launch of Lithuania’s first domestic chicken nuggets
Agrovet UAB continues to struggle financially due to high levels of competition
Cross-border shopping in Poland continues to suppress category growth potential

CATEGORY DATA

Table 1 Sales of Processed Meat and Seafood by Category: Volume 2014-2019
Table 2 Sales of Processed Meat and Seafood by Category: Value 2014-2019
Table 3 Sales of Processed Meat and Seafood by Category: % Volume Growth 2014-2019
Table 4 Sales of Processed Meat and Seafood by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Processed Meat and Seafood: % Value 2015-2019
Table 6 LBN Brand Shares of Processed Meat and Seafood: % Value 2016-2019
Table 7 Distribution of Processed Meat and Seafood by Format: % Value 2014-2019
Table 8 Forecast Sales of Processed Meat and Seafood by Category: Volume 2019-2024
Table 9 Forecast Sales of Processed Meat and Seafood by Category: Value 2019-2024
Table 10 Forecast Sales of Processed Meat and Seafood by Category: % Volume Growth 2019-2024
Table 11 Forecast Sales of Processed Meat and Seafood by Category: % Value Growth 2019-2024

Packaged Food in Lithuania - Industry Overview

EXECUTIVE SUMMARY

Consistently strong growth seen in most packaged food categories
Health and wellness remains the defining trend in most packaged food categories
Private label an important player across packaged food as value remains paramount
Rising demand for convenience and value boost internet retailing and discounters
Current prevailing trends likely to remain in effect throughout the forecast period

FOODSERVICE

Sales to Foodservice
The rise of specialist coffee shops and strong interest in vegan options boosts sales of milk alternatives
The consumer appetite for Asian foodservice shows no signs of diminishing
Ongoing burger fast food boom supports foodservice volume sales in key table sauces categories

CATEGORY DATA

Table 12 Foodservice Sales of Packaged Food by Category: Volume 2014-2019
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2019-2024
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2019-2024

MARKET DATA

Table 16 Sales of Packaged Food by Category: Volume 2014-2019
Table 17 Sales of Packaged Food by Category: Value 2014-2019
Table 18 Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 19 Sales of Packaged Food by Category: % Value Growth 2014-2019
Table 20 GBO Company Shares of Packaged Food: % Value 2015-2019
Table 21 NBO Company Shares of Packaged Food: % Value 2015-2019
Table 22 LBN Brand Shares of Packaged Food: % Value 2016-2019
Table 23 Penetration of Private Label by Category: % Value 2014-2019
Table 24 Distribution of Packaged Food by Format: % Value 2014-2019
Table 25 Distribution of Packaged Food by Format and Category: % Value 2019
Table 26 Forecast Sales of Packaged Food by Category: Volume 2019-2024
Table 27 Forecast Sales of Packaged Food by Category: Value 2019-2024
Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2019-2024
Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2019-2024

SOURCES

Summary 1 Research Sources