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Country Report

Processed Meat and Seafood in

Processed Meat and Seafood in Macedonia

33 pages, Nov 2017

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

TRENDS

Processed meat and seafood was negatively impacted by the listeria crisis which occurred mid-review period. Its effects lasted, contributing to more modest growth of the category, with the main players still recovering and dealing with the consequences. Overall, processed meat and seafood recorded stable volume growth with significant changes occurring in the types of products sold, as leading players and retailers remained cautious by increasing their offer of individually packaged (sliced and mostly dried and chilled) processed meat. In 2017, processed meat and seafood recorded 2% retail volume and 3% current value growth, reaching 17,000 tonnes and MKD7 billion respectively.

COMPETITIVE LANDSCAPE

Pekabesko ad led processed meat and seafood in Macedonia in 2017 with a growing 21% value share. The strength of Pekabeso stems from the strong penetration and good performance of its rich and diverse portfolio in processed meat and seafood. MIK Sveti Nikole ranked second due to its rich portfolio and strong distribution network which includes the network of its own retail outlets. In 2017, MIK Sveti Nikole accounted for a moderately declining value share of 12%.

PROSPECTS

Processed meat and seafood is set to record a 3% value CAGR at constant 2017 prices over the forecast period to reach sales of MKD8 billion in 2022. Volume demand for processed meat and seafood is set to remain stable as meat eating remains significant in the country, despite the growing trend of reducing the proportion of products from animal origins in the diet of the average Macedonian household. However, the presence of vegetarianism or veganism is not significant in Macedonia.

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Processed Meat and Seafood Sample Report Processed Meat and Seafood Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Processed Meat and Seafood industry in Macedonia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Processed Meat and Seafood industry in Macedonia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Processed Meat and Seafood in Macedonia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Processed Meat and Seafood in Macedonia?
What are the major brands in Macedonia?
Which dietary supplement grew the fastest in the past year?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport.

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Processed Meat and Seafood in Macedonia - Category analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Table 1 Sales of Processed Meat and Seafood by Category: Volume 2012-2017
Table 2 Sales of Processed Meat and Seafood by Category: Value 2012-2017
Table 3 Sales of Processed Meat and Seafood by Category: % Volume Growth 2012-2017
Table 4 Sales of Processed Meat and Seafood by Category: % Value Growth 2012-2017
Table 5 NBO Company Shares of Processed Meat and Seafood: % Value 2013-2017
Table 6 LBN Brand Shares of Processed Meat and Seafood: % Value 2014-2017
Table 7 Distribution of Processed Meat and Seafood by Format: % Value 2012-2017
Table 8 Forecast Sales of Processed Meat and Seafood by Category: Volume 2017-2022
Table 9 Forecast Sales of Processed Meat and Seafood by Category: Value 2017-2022
Table 10 Forecast Sales of Processed Meat and Seafood by Category: % Volume Growth 2017-2022
Table 11 Forecast Sales of Processed Meat and Seafood by Category: % Value Growth 2017-2022

Processed Meat and Seafood in Macedonia - Company Profiles

Pekabesko ad in Packaged Food (Macedonia)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Podravka dooel in Packaged Food (Macedonia)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Summary 1 Pekabesko ad: Key Facts
Summary 2 Pekabesko ad: Operational Indicators
Summary 3 Pekabesko ad: Competitive Position 2017
Summary 4 Podravka dooel: Key Facts
Summary 5 Podravka dooel: Operational Indicators

Packaged Food in Macedonia - Industry Overview

EXECUTIVE SUMMARY

Packaged food sees stable grows while the political crisis subsides

Significant number of new entrants within packaged food

Domestic companies dominate while international players lead innovation

Distribution of packaged food dominated by traditional grocery retailers

Packaged food is maturing, so slowdown is inevitable over the forecast period

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

Table 12 Foodservice Sales of Packaged Food by Category: Volume 2012-2017
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2012-2017
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2017-2022
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2017-2022

MARKET DATA

Table 16 Sales of Packaged Food by Category: Volume 2012-2017
Table 17 Sales of Packaged Food by Category: Value 2012-2017
Table 18 Sales of Packaged Food by Category: % Volume Growth 2012-2017
Table 19 Sales of Packaged Food by Category: % Value Growth 2012-2017
Table 20 GBO Company Shares of Packaged Food: % Value 2013-2017
Table 21 NBO Company Shares of Packaged Food: % Value 2013-2017
Table 22 LBN Brand Shares of Packaged Food: % Value 2014-2017
Table 23 Penetration of Private Label by Category: % Value 2012-2017
Table 24 Distribution of Packaged Food by Format: % Value 2012-2017
Table 25 Distribution of Packaged Food by Format and Category: % Value 2017
Table 26 Forecast Sales of Packaged Food by Category: Volume 2017-2022
Table 27 Forecast Sales of Packaged Food by Category: Value 2017-2022
Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2017-2022
Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2017-2022

Megatrends

Country Report

Processed Meat and Seafood in Macedonia

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Executive Summary

New Report Guarantee

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

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Overview

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Overview

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Table of Contents

Processed Meat and Seafood in Macedonia - Category analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Processed Meat and Seafood in Macedonia - Company Profiles

Pekabesko ad in Packaged Food (Macedonia)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Podravka dooel in Packaged Food (Macedonia)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Packaged Food in Macedonia - Industry Overview

EXECUTIVE SUMMARY

Packaged food sees stable grows while the political crisis subsides

Significant number of new entrants within packaged food

Domestic companies dominate while international players lead innovation

Distribution of packaged food dominated by traditional grocery retailers

Packaged food is maturing, so slowdown is inevitable over the forecast period

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

MARKET DATA

SOURCES

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