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Country Report

Processed Meat and Seafood in

Processed Meat and Seafood in Macedonia

Nov 2018

US$990

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Executive Summary

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PROSPECTS

Local consumers focus on expensive but safer to consume chilled processed meat

The listeria crisis mid-review period left a blemish on overall processed meat in Macedonia. As a result, most of the leading processed meat manufacturers have focused on launching safer packaged versions of chilled processed meat.

Processed seafood remains fairly underdeveloped

Processed seafood in Macedonia remained fairly underdeveloped in 2018. All seafood ranges witnessed a significant shortage of important brands.

Tapas-inspired chilled processed red meat is the latest trend

Macedonia generally lags behind major global trends, and this was evident in the main trends affecting packaged food and local consumers’ eating habits. 2017 and 2018 witnessed a significant increase in chilled processed meat and seafood amidst the growing significance of tapas-inspired snacks.

COMPETITIVE LANDSCAPE

Pekabesko leads processed meat and seafood in 2018

The domestic company Pekabesko ad led processed meat and seafood in Macedonia in 2018 with a moderately growing value share. This was due to the strong performance and stable distribution of its diverse eponymous brand portfolio Pekabesko, which managed to expand its presence amidst fierce competition by domestic key players as well as new international entrants.

MIK Sveti Nikole ranks second with solid operations of its own retail outlets

Pekabesko was closely followed by one of Macedonia’s largest meat processing companies - MIK Sveti Nikole doo, with a moderately declining value share in 2018. This was due to increased competition from several domestic and international players that managed to improve their distribution networks and reach out to a higher number of consumers nationwide.

Domestic companies dominate processed meat and seafood

In 2018, domestic companies dominated processed meat and seafood. Their competitive advantage comes from the very strong performance within processed meat (shelf stable, chilled and frozen), while domestic brands are mostly present within frozen processed seafood, since there is no domestic production of seafood in Macedonia which is a landlocked country.

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Processed Meat and Seafood Sample Report Processed Meat and Seafood Sample Data

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Processed Meat and Seafood industry in Macedonia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Processed Meat and Seafood industry in Macedonia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Processed Meat and Seafood in Macedonia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Processed Meat and Seafood in Macedonia?
What are the major brands in Macedonia?
Which dietary supplement grew the fastest in the past year?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport.

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Processed Meat and Seafood in Macedonia - Category analysis

HEADLINES

PROSPECTS

Local consumers focus on expensive but safer to consume chilled processed meat

Processed seafood remains fairly underdeveloped

Tapas-inspired chilled processed red meat is the latest trend

COMPETITIVE LANDSCAPE

Pekabesko leads processed meat and seafood in 2018

MIK Sveti Nikole ranks second with solid operations of its own retail outlets

Domestic companies dominate processed meat and seafood

CATEGORY DATA

Table 1 Sales of Processed Meat and Seafood by Category: Volume 2013-2018
Table 2 Sales of Processed Meat and Seafood by Category: Value 2013-2018
Table 3 Sales of Processed Meat and Seafood by Category: % Volume Growth 2013-2018
Table 4 Sales of Processed Meat and Seafood by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Processed Meat and Seafood: % Value 2014-2018
Table 6 LBN Brand Shares of Processed Meat and Seafood: % Value 2015-2018
Table 7 Distribution of Processed Meat and Seafood by Format: % Value 2013-2018
Table 8 Forecast Sales of Processed Meat and Seafood by Category: Volume 2018-2023
Table 9 Forecast Sales of Processed Meat and Seafood by Category: Value 2018-2023
Table 10 Forecast Sales of Processed Meat and Seafood by Category: % Volume Growth 2018-2023
Table 11 Forecast Sales of Processed Meat and Seafood by Category: % Value Growth 2018-2023

Packaged Food in Macedonia - Industry Overview

EXECUTIVE SUMMARY

Packaged food continues to record stable growth in 2018

Health, wellness and convenience are the major trends impacting packaged food

All top five leaders in packaged food are domestic companies

Traditional grocers dominate but modern grocers increase their share

Focus on innovation and convenience to be the driving forces of future growth

FOODSERVICE

Sales to Foodservice

Foodservice sales remain stable as they receive a welcome boost from inbound tourism arrivals
No profiled manufacturers exist that specialise in foodservice in Macedonia
Foodservice forecast period volume sales growth to be slightly slower

Category Data

Table 12 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 16 Sales of Packaged Food by Category: Volume 2013-2018
Table 17 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 18 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 19 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 20 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 21 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 22 Penetration of Private Label by Category: % Value 2013-2018
Table 23 Distribution of Packaged Food by Format: % Value 2013-2018
Table 24 Distribution of Packaged Food by Format and Category: % Value 2018
Table 25 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 26 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 27 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 28 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

Megatrends

Country Report

Processed Meat and Seafood in Macedonia

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Executive Summary

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PROSPECTS

Local consumers focus on expensive but safer to consume chilled processed meat

Processed seafood remains fairly underdeveloped

Tapas-inspired chilled processed red meat is the latest trend

COMPETITIVE LANDSCAPE

Pekabesko leads processed meat and seafood in 2018

MIK Sveti Nikole ranks second with solid operations of its own retail outlets

Domestic companies dominate processed meat and seafood

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Table of Contents

Processed Meat and Seafood in Macedonia - Category analysis

HEADLINES

PROSPECTS

Local consumers focus on expensive but safer to consume chilled processed meat

Processed seafood remains fairly underdeveloped

Tapas-inspired chilled processed red meat is the latest trend

COMPETITIVE LANDSCAPE

Pekabesko leads processed meat and seafood in 2018

MIK Sveti Nikole ranks second with solid operations of its own retail outlets

Domestic companies dominate processed meat and seafood

CATEGORY DATA

Packaged Food in Macedonia - Industry Overview

EXECUTIVE SUMMARY

Packaged food continues to record stable growth in 2018

Health, wellness and convenience are the major trends impacting packaged food

All top five leaders in packaged food are domestic companies

Traditional grocers dominate but modern grocers increase their share

Focus on innovation and convenience to be the driving forces of future growth

FOODSERVICE

Sales to Foodservice

Category Data

MARKET DATA

SOURCES

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