Processed Meat and Seafood in Morocco

December 2020
USD 990
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Overview:

Understand the latest market trends and future growth opportunities for the Processed Meat and Seafood industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Processed Meat and Seafood industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Processed Meat and Seafood in Morocco report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Processed Meat and Seafood in Morocco?
  • Which are the leading brands in Processed Meat and Seafood in Morocco?
  • How are products distributed in Processed Meat and Seafood in Morocco?
  • How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
  • What are the key health and wellness concerns driving, or challenging, sales in Processed Meat and Seafood?
  • How significant are vegan and vegetarian dietary requirements in determining sales growth in Morocco?
  • How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
  • Where is future growth expected to be most dynamic?
  • How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?

Processed Meat and Seafood in Morocco - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Healthy growth in processed meat and seafood thanks to the convenience trend and more women joining the workforce
New maximum shelf life limits benefits processed meat and seafood in 2020 as consumers bulk-buy
Palmeraies Koutoubia retains its lead in 2020 in a fragmented category

RECOVERY AND OPPORTUNITIES

Health and wellness trend expected to affect processed meat and seafood over the forecast period
Fresh meat and seafood will hamper growth but increased online shopping habits can help offset this
Developments by international players in Morocco will drive growth over the forecast period

CATEGORY DATA

Table 1 Sales of Processed Meat and Seafood by Category: Volume 2015-2020 Table 2 Sales of Processed Meat and Seafood by Category: Value 2015-2020 Table 3 Sales of Processed Meat and Seafood by Category: % Volume Growth 2015-2020 Table 4 Sales of Processed Meat and Seafood by Category: % Value Growth 2015-2020 Table 5 Sales of Shelf Stable Processed Red Meat by Type: % Volume Breakdown 2015-2020 Table 6 Sales of Chilled Processed Red Meat by Type: % Volume Breakdown 2015-2020 Table 7 Sales of Frozen Processed Red Meat by Type: % Volume Breakdown 2015-2020 Table 8 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2015-2020 Table 9 Sales of Frozen Processed Seafood by Type: % Value Breakdown 2015-2020 Table 10 NBO Company Shares of Processed Meat and Seafood: % Value 2016-2020 Table 11 LBN Brand Shares of Processed Meat and Seafood: % Value 2017-2020 Table 12 Distribution of Processed Meat and Seafood by Format: % Value 2015-2020 Table 13 Forecast Sales of Processed Meat and Seafood by Category: Volume 2020-2025 Table 14 Forecast Sales of Processed Meat and Seafood by Category: Value 2020-2025 Table 15 Forecast Sales of Processed Meat and Seafood by Category: % Volume Growth 2020-2025 Table 16 Forecast Sales of Processed Meat and Seafood by Category: % Value Growth 2020-2025

Packaged Food in Morocco - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on packaged food
COVID-19 country impact
Company response
Retailing shift
Foodservice vs retail split
What next for packaged food?

FOODSERVICE

Sales to Foodservice
Closures of foodservice establishments in early-2020 negatively impacts on sales of packaged food More Moroccans eat outside of the home, boosting foodservice sales of packaged food such as table sauces Growth in limited-service restaurants drives sales of packaged food to foodservice
Consumer Foodservice
Despite a hiatus in 2020, development continues to support growth of consumer foodservice in Morocco Food delivery platforms and social media influencers take on crucial roles in a competitive arena Independent operators benefit from knowledge of local preferences, favourable pricing and consumer loyalty
Category Data
Chart 1 Packaged Food Value Sales Growth Scenarios: 2017-2024 Chart 2 Packaged Food Impact of Drivers on Value Sales: 2016-2024 Table 17 Foodservice Sales of Packaged Food by Category: Volume 2015-2020 Table 18 Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020 Table 19 Forecast Foodservice Sales of Packaged Food by Category: Volume 2020-2025 Table 20 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2020-2025

MARKET DATA

Table 21 Sales of Packaged Food by Category: Volume 2015-2020 Table 22 Sales of Packaged Food by Category: Value 2015-2020 Table 23 Sales of Packaged Food by Category: % Volume Growth 2015-2020 Table 24 Sales of Packaged Food by Category: % Value Growth 2015-2020 Table 25 GBO Company Shares of Packaged Food: % Value 2016-2020 Table 26 NBO Company Shares of Packaged Food: % Value 2016-2020 Table 27 LBN Brand Shares of Packaged Food: % Value 2017-2020 Table 28 Penetration of Private Label by Category: % Value 2015-2020 Table 29 Distribution of Packaged Food by Format: % Value 2015-2020 Table 30 Distribution of Packaged Food by Format and Category: % Value 2020 Table 31 Forecast Sales of Packaged Food by Category: Volume 2020-2025 Table 32 Forecast Sales of Packaged Food by Category: Value 2020-2025 Table 33 Forecast Sales of Packaged Food by Category: % Volume Growth 2020-2025 Table 34 Forecast Sales of Packaged Food by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Processed Meat and Seafood research and analysis database.

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