Processed Meat and Seafood in New Zealand

December 2020
USD 990
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Overview:

Understand the latest market trends and future growth opportunities for the Processed Meat and Seafood industry in New Zealand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Processed Meat and Seafood industry in New Zealand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Processed Meat and Seafood in New Zealand report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Processed Meat and Seafood in New Zealand?
  • Which are the leading brands in Processed Meat and Seafood in New Zealand?
  • How are products distributed in Processed Meat and Seafood in New Zealand?
  • How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
  • What are the key health and wellness concerns driving, or challenging, sales in Processed Meat and Seafood?
  • How significant are vegan and vegetarian dietary requirements in determining sales growth in New Zealand?
  • How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
  • Where is future growth expected to be most dynamic?
  • How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?

Processed Meat and Seafood in New Zealand - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Shelf stable and frozen products experience greater demand due to stockpiling during initial lockdown
Plant-based options continue to grow strongly during pandemic
Heller Tasty Ltd retains overall leadership due to dominance of largest value category, chilled processed meat

RECOVERY AND OPPORTUNITIES

Notable slowdown heading into 2021 due to switch to foodservice, while meat substitutes still offers further potential in line with health and wellness trends
Rise of food provenance following pandemic expected to intensify
E-commerce poses new opportunities on the horizon

CATEGORY DATA

Table 1 Sales of Processed Meat and Seafood by Category: Volume 2015-2020 Table 2 Sales of Processed Meat and Seafood by Category: Value 2015-2020 Table 3 Sales of Processed Meat and Seafood by Category: % Volume Growth 2015-2020 Table 4 Sales of Processed Meat and Seafood by Category: % Value Growth 2015-2020 Table 5 Sales of Shelf Stable Processed Red Meat by Type: % Volume Breakdown 2015-2020 Table 6 Sales of Chilled Processed Red Meat by Type: % Volume Breakdown 2015-2020 Table 7 Sales of Frozen Processed Red Meat by Type: % Volume Breakdown 2015-2020 Table 8 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2015-2020 Table 9 Sales of Frozen Processed Seafood by Type: % Value Breakdown 2015-2020 Table 10 NBO Company Shares of Processed Meat and Seafood: % Value 2016-2020 Table 11 LBN Brand Shares of Processed Meat and Seafood: % Value 2017-2020 Table 12 Distribution of Processed Meat and Seafood by Format: % Value 2015-2020 Table 13 Forecast Sales of Processed Meat and Seafood by Category: Volume 2020-2025 Table 14 Forecast Sales of Processed Meat and Seafood by Category: Value 2020-2025 Table 15 Forecast Sales of Processed Meat and Seafood by Category: % Volume Growth 2020-2025 Table 16 Forecast Sales of Processed Meat and Seafood by Category: % Value Growth 2020-2025

Packaged Food in New Zealand - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on packaged food
COVID-19 country impact
Company response
Retailing shift
Foodservice vs retail split
What next for packaged food?

FOODSERVICE

Sales to Foodservice
Strict national lockdown restrictions close foodservice outlets for several months in 2020 Closure of foodservice outlets in 2020 has forced manufacturers to find alternative ways to sell their products Foodservice outlets begin recovery in mid-2020 as national restrictions are loosened
Consumer Foodservice
Iconic Auckland Eats is launched to encourage consumers to return to foodservice outlets in 2020 Foodservice outlets focus on expanding their online ordering systems to meet the growing consumer demand for safe delivery options Foodservice outlets focus on cutting costs to be able to maintain operations in 2020
Category Data
Chart 1 Packaged Food Value Sales Growth Scenarios: 2018-2025 Chart 2 Packaged Food Impact of Drivers on Value Sales: 2017-2025 Table 17 Foodservice Sales of Packaged Food by Category: Volume 2015-2020 Table 18 Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020 Table 19 Forecast Foodservice Sales of Packaged Food by Category: Volume 2020-2025 Table 20 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2020-2025

MARKET DATA

Table 21 Sales of Packaged Food by Category: Volume 2015-2020 Table 22 Sales of Packaged Food by Category: Value 2015-2020 Table 23 Sales of Packaged Food by Category: % Volume Growth 2015-2020 Table 24 Sales of Packaged Food by Category: % Value Growth 2015-2020 Table 25 GBO Company Shares of Packaged Food: % Value 2016-2020 Table 26 NBO Company Shares of Packaged Food: % Value 2016-2020 Table 27 LBN Brand Shares of Packaged Food: % Value 2017-2020 Table 28 Penetration of Private Label by Category: % Value 2015-2020 Table 29 Distribution of Packaged Food by Format: % Value 2015-2020 Table 30 Distribution of Packaged Food by Format and Category: % Value 2020 Table 31 Forecast Sales of Packaged Food by Category: Volume 2020-2025 Table 32 Forecast Sales of Packaged Food by Category: Value 2020-2025 Table 33 Forecast Sales of Packaged Food by Category: % Volume Growth 2020-2025 Table 34 Forecast Sales of Packaged Food by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Processed Meat and Seafood research and analysis database.

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