Processed Meat and Seafood in Nigeria

December 2020
USD 990
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Overview:

Understand the latest market trends and future growth opportunities for the Processed Meat and Seafood industry in Nigeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Processed Meat and Seafood industry in Nigeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Processed Meat and Seafood in Nigeria report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Processed Meat and Seafood in Nigeria?
  • Which are the leading brands in Processed Meat and Seafood in Nigeria?
  • How are products distributed in Processed Meat and Seafood in Nigeria?
  • How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
  • What are the key health and wellness concerns driving, or challenging, sales in Processed Meat and Seafood?
  • How significant are vegan and vegetarian dietary requirements in determining sales growth in Nigeria?
  • How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
  • Where is future growth expected to be most dynamic?
  • How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?

Processed Meat and Seafood in Nigeria - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Restrictions and currency deprecation lead to decreased demand
Frozen processed poultry posts worst performance of the category despite previous year’s growth
Unimer keeps value share majority thanks to Titus sardines

RECOVERY AND OPPORTUNITIES

Richer tastes, busier schedules, and a need for convenient cooking serve the processed meat and seafood category well
Shelf stable seafood drives growth, thanks to fans of fishy flavours
Competition to gain consumers’ attention through building relationships with distributors

CATEGORY DATA

Table 1 Sales of Processed Meat and Seafood by Category: Volume 2015-2020 Table 2 Sales of Processed Meat and Seafood by Category: Value 2015-2020 Table 3 Sales of Processed Meat and Seafood by Category: % Volume Growth 2015-2020 Table 4 Sales of Processed Meat and Seafood by Category: % Value Growth 2015-2020 Table 5 NBO Company Shares of Processed Meat and Seafood: % Value 2016-2020 Table 6 LBN Brand Shares of Processed Meat and Seafood: % Value 2017-2020 Table 7 Distribution of Processed Meat and Seafood by Format: % Value 2015-2020 Table 8 Forecast Sales of Processed Meat and Seafood by Category: Volume 2020-2025 Table 9 Forecast Sales of Processed Meat and Seafood by Category: Value 2020-2025 Table 10 Forecast Sales of Processed Meat and Seafood by Category: % Volume Growth 2020-2025 Table 11 Forecast Sales of Processed Meat and Seafood by Category: % Value Growth 2020-2025

Packaged Food in Nigeria - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on packaged food
COVID-19 country impact
Company response
Retailing shift
Foodservice vs retail split
What next for packaged food?

FOODSERVICE

Sales to Foodservice
Foodservice declines as providers can only offer take away services Major foodservice ingredients, such as edible oils, experience worst performances Sauces, dressings and condiments a key driver for foodservice
Consumer Foodservice
Young, urban population and rise in number of employed women will encourage consumers to eat out as economy recovers Third-party delivery platforms benefit from changes in consumer lifestyles Independents continue to dominate consumer foodservice benefitting from lax enforcement of COVID-19 measures
Category Data
Chart 1 Packaged Food Value Sales Growth Scenarios: 2017-2024 Chart 2 Packaged Food Impact of Drivers on Value Sales: 2016-2024 Table 12 Foodservice Sales of Packaged Food by Category: Volume 2015-2020 Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020 Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2020-2025 Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2020-2025

MARKET DATA

Table 16 Sales of Packaged Food by Category: Volume 2015-2020 Table 17 Sales of Packaged Food by Category: Value 2015-2020 Table 18 Sales of Packaged Food by Category: % Volume Growth 2015-2020 Table 19 Sales of Packaged Food by Category: % Value Growth 2015-2020 Table 20 GBO Company Shares of Packaged Food: % Value 2016-2020 Table 21 NBO Company Shares of Packaged Food: % Value 2016-2020 Table 22 LBN Brand Shares of Packaged Food: % Value 2017-2020 Table 23 Distribution of Packaged Food by Format: % Value 2015-2020 Table 24 Distribution of Packaged Food by Format and Category: % Value 2020 Table 25 Forecast Sales of Packaged Food by Category: Volume 2020-2025 Table 26 Forecast Sales of Packaged Food by Category: Value 2020-2025 Table 27 Forecast Sales of Packaged Food by Category: % Volume Growth 2020-2025 Table 28 Forecast Sales of Packaged Food by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

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Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Processed Meat and Seafood research and analysis database.

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