Shelf stable processed meat and seafood categories are expected to benefit the most from the COVID-19 crisis in 2020 due to consumer stockpiling of product with long expiration dates. As consumers faced uncertainty with regards to the length of lockdown restrictions during the COVID-19 pandemic, many turned to stockpiling in order to prepare for possible extended lockdowns and to prevent frequent shopping trips.
The domestic company, Pekabesko, is expected to record a stable performance in 2020, retaining its leadership over processed meat and seafood. This is thanks to the strong demand for products in this category during the COVID-19 pandemic and lockdown periods as well as the company’s stable distribution of its diverse eponymous brand portfolio.
Podravka dooel has launched a number of new products in shelf stable seafood in 2020. This includes Eva Tuna salata kus-kus (tuna salad with couscous), Eva Tuna salata crvena kvinoja (tuna salad with red quinoa) and Eva Tuna salata divlja riza & ginger (tuna salad with wild rice and ginger).
The listeria crisis in the mid-review period left a blemish on overall processed meat in Macedonia. As a result, most of the leading processed meat manufacturers have focused on launching safer packaged versions of chilled processed meat, and this is expected to continue in the forecast period.
Meat substitutes is expected to remain a negligible category in processed meat and seafood in the forecast period. Even though veganism and vegetarian diets are becoming more visible in North Macedonia, products in this category are not yet widely available in the country.
The first register of organic operators in North Macedonia was introduced towards the end of 2019. It includes producers, processors and traders, containing data on all these types of companies, although predominantly producers.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
Understand the latest market trends and future growth opportunities for the Processed Meat and Seafood industry in North Macedonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Processed Meat and Seafood industry in North Macedonia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Processed Meat and Seafood research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE! Home Page