Executive Summary

Nov 2019
PROSPECTS
Hot dogs remain popular despite being associated with carcinogens

In a widely published report early in the review period, the World Health Organization classified processed meat as Group 1 carcinogenic to humans, which means it believes there is “convincing evidence that the agent causes cancer”. Hot dogs are included in this classification, and yet, despite this, remain the most popular type of processed meat in Peru.

Grilled sausages popular on social occasions

Peruvians like to get together with friends and family in the warmer weather for grills or barbecues at weekends. Sausages or chorizos are staples on these occasions, which are particularly popular in the holiday periods, as well as when there are important sporting events, such as the FIFA World Cup, when friends gather over a barbecue to support the Peruvian National team or other South American teams.

Processed poultry becomes increasingly popular due to the health trend

There is a growing preference for products made from chicken or turkey as these meats are considered healthier due to their lower fat content. Processed poultry products are available in both traditional and modern grocery retailers, at affordable prices and in a large variety of formats such as ham, smoked ham or mortadella-type items.

COMPETITIVE LANDSCAPE
New premium brand by Sigma

Gaston & Otto is a relatively new brand by the international player, Sigma, offering premium products, largely in processed red meat. This brand has the advantage of being sponsored by the famous Peruvian chef, Gaston Acurio, in alliance with the Otto Kunz brand.

Casa Europa rebrands to reflect high quality

The Casa Europa brand by Westphalia Alimentos changed its image to project high quality, with sober lines and using only clear and white labelling with black letters and small red notes. The packages now include phrases such as “everything a sausage should be”, “the pleasure of a good sausage” and “the master’s touch”.

Popular brands promoted in modern grocery retailers

Popular brands, including the leader, Braedt, as well as San Fernando and Laive Suiza, place promoters in supermarkets and hypermarkets for product tastings during high traffic periods such as weekends at noon. The brand owners considered these actions as more cost effective than large-scale media advertising support for their products.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Processed Meat and Seafood industry in Peru with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Processed Meat and Seafood industry in Peru, our research will save you time and money while empowering you to make informed, profitable decisions.

The Processed Meat and Seafood in Peru market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Processed Meat and Seafood in Peru?
  • What are the major brands in Peru?
  • Which dietary supplement grew the fastest in the past year?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport.

Processed Meat and Seafood in Peru - Category analysis

HEADLINES

PROSPECTS

Hot dogs remain popular despite being associated with carcinogens
Grilled sausages popular on social occasions
Processed poultry becomes increasingly popular due to the health trend

COMPETITIVE LANDSCAPE

New premium brand by Sigma
Casa Europa rebrands to reflect high quality
Popular brands promoted in modern grocery retailers

CATEGORY DATA

Table 1 Sales of Processed Meat and Seafood by Category: Volume 2014-2019
Table 2 Sales of Processed Meat and Seafood by Category: Value 2014-2019
Table 3 Sales of Processed Meat and Seafood by Category: % Volume Growth 2014-2019
Table 4 Sales of Processed Meat and Seafood by Category: % Value Growth 2014-2019
Table 5 Sales of Chilled Processed Red Meat by Type: % Volume Breakdown 2014-2019
Table 6 Sales of Frozen Processed Red Meat by Type: % Volume Breakdown 2014-2019
Table 7 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2014-2019
Table 8 Sales of Frozen Processed Seafood by Type: % Value Breakdown 2014-2019
Table 9 NBO Company Shares of Processed Meat and Seafood: % Value 2015-2019
Table 10 LBN Brand Shares of Processed Meat and Seafood: % Value 2016-2019
Table 11 Distribution of Processed Meat and Seafood by Format: % Value 2014-2019
Table 12 Forecast Sales of Processed Meat and Seafood by Category: Volume 2019-2024
Table 13 Forecast Sales of Processed Meat and Seafood by Category: Value 2019-2024
Table 14 Forecast Sales of Processed Meat and Seafood by Category: % Volume Growth 2019-2024
Table 15 Forecast Sales of Processed Meat and Seafood by Category: % Value Growth 2019-2024

Packaged Food in Peru - Industry Overview

EXECUTIVE SUMMARY

The convenience and health trends continue to drive growth in packaged food
Fresh ingredients and home-made food are significantly more popular than packaged food among consumers
Domestic players continue to lead packaged food
Newer channels continue to change the distribution landscape
Accelerating growth expected for packaged food

FOODSERVICE

Sales to Foodservice
Foodservice is dominated by small restaurants
Alicorp leads sales to foodservice
Main competition comes from loose products
Consumer Foodservice
Traditional eating habits prevail
Regular consumer foodservice clients are extremely price sensitive
Health trend also evident in consumer foodservice
Category Data
Table 16 Foodservice Sales of Packaged Food by Category: Volume 2014-2019
Table 17 Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 18 Forecast Foodservice Sales of Packaged Food by Category: Volume 2019-2024
Table 19 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2019-2024

MARKET DATA

Table 20 Sales of Packaged Food by Category: Volume 2014-2019
Table 21 Sales of Packaged Food by Category: Value 2014-2019
Table 22 Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 23 Sales of Packaged Food by Category: % Value Growth 2014-2019
Table 24 GBO Company Shares of Packaged Food: % Value 2015-2019
Table 25 NBO Company Shares of Packaged Food: % Value 2015-2019
Table 26 LBN Brand Shares of Packaged Food: % Value 2016-2019
Table 27 Penetration of Private Label by Category: % Value 2014-2019
Table 28 Distribution of Packaged Food by Format: % Value 2014-2019
Table 29 Distribution of Packaged Food by Format and Category: % Value 2019
Table 30 Forecast Sales of Packaged Food by Category: Volume 2019-2024
Table 31 Forecast Sales of Packaged Food by Category: Value 2019-2024
Table 32 Forecast Sales of Packaged Food by Category: % Volume Growth 2019-2024
Table 33 Forecast Sales of Packaged Food by Category: % Value Growth 2019-2024

SOURCES

Summary 1 Research Sources