In a widely published report early in the review period, the World Health Organization classified processed meat as Group 1 carcinogenic to humans, which means it believes there is “convincing evidence that the agent causes cancer”. Hot dogs are included in this classification, and yet, despite this, remain the most popular type of processed meat in Peru.
Peruvians like to get together with friends and family in the warmer weather for grills or barbecues at weekends. Sausages or chorizos are staples on these occasions, which are particularly popular in the holiday periods, as well as when there are important sporting events, such as the FIFA World Cup, when friends gather over a barbecue to support the Peruvian National team or other South American teams.
There is a growing preference for products made from chicken or turkey as these meats are considered healthier due to their lower fat content. Processed poultry products are available in both traditional and modern grocery retailers, at affordable prices and in a large variety of formats such as ham, smoked ham or mortadella-type items.
Gaston & Otto is a relatively new brand by the international player, Sigma, offering premium products, largely in processed red meat. This brand has the advantage of being sponsored by the famous Peruvian chef, Gaston Acurio, in alliance with the Otto Kunz brand.
The Casa Europa brand by Westphalia Alimentos changed its image to project high quality, with sober lines and using only clear and white labelling with black letters and small red notes. The packages now include phrases such as “everything a sausage should be”, “the pleasure of a good sausage” and “the master’s touch”.
Popular brands, including the leader, Braedt, as well as San Fernando and Laive Suiza, place promoters in supermarkets and hypermarkets for product tastings during high traffic periods such as weekends at noon. The brand owners considered these actions as more cost effective than large-scale media advertising support for their products.
You have no recently viewed reports.
Why not browse through our Featured or Trending Reports to see what we have to offer?
Files are delivered directly into your account within a few minutes of purchase.
Discover the latest market trends and uncover sources of future market growth for the Processed Meat and Seafood industry in Peru with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Processed Meat and Seafood industry in Peru, our research will save you time and money while empowering you to make informed, profitable decisions.
The Processed Meat and Seafood in Peru market research report includes:
Our market research reports answer questions such as:
Why buy this report?
This industry report originates from Passport.