The COVID-19 pandemic has had only a minimal impact on processed meat and seafood overall due to the importance of the category’s products as highly popular staples among consumers of all ages and incomes in Romania. As such, overall sales have continued to grow in both retail value and volume terms, notably in the largest category of processed meat.
Chilled processed meat remains the best-selling format within processed meat and seafood in 2020, in both retail value and volume terms. These products have long been part of Romanian cuisine and cover all kinds of products, such as salami, sausages, hotdogs, ham, smoked fillet and bacon and mititei, a barbecue product with a long tradition among Romanians, typically purchased in large volumes from both retail and foodservice.
Domestic players continue to lead processed meat and seafood due to their dominant positions in chilled processed meat. However, processed meat and seafood remains highly fragmented with a large number of local and small regional players.
With the exception of chilled and frozen processed poultry and frozen processed seafood, all categories within processed meat and seafood are expected to record lower retail value growth at constant 2020 prices in 2021, with several areas, notably shelf stable meat, tipping into negative value growth. Meat substitutes, especially frozen and shelf stable varieties, are expected to maintain the strongest retail value growth in 2021 as changing consumption habits drive demand for healthier products and consumers further reduce their consumption of processed red meat as part of a shift towards a more flexitarian lifestyle.
Processed meat and seafood is expected to record low average retail volume and value growth at constant 2020 prices over the forecast period, with meat substitutes, notably frozen varieties, offering the best growth prospects. The category is set to record lower unit price growth over the forecast period, with marginally negative growth in many areas.
Over the forecast period, players are likely to grow value sales through new and innovative meat substitute products that leverage consumers’ growing desire for a more flexitarian diet. Players that remain agile in developing alternatives, including for vegans, are likely to build a competitive edge.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
Understand the latest market trends and future growth opportunities for the Processed Meat and Seafood industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Processed Meat and Seafood industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Processed Meat and Seafood research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE! Home Page