Shelf stable meat and shelf stable seafood are significant in processed meat and seafood in Russia, with retail volume sales boosted due to lockdowns and foodservice closures caused by COVID-19, resulting in consumers cooking meals at home more often. Additionally, there was some stockpiling seen, as consumers erred on the side of caution and ensured they kept a supply of shelf stable meat and seafood on hand, in case of shortages in fresh meat and seafood.
As seen in breakfast cereals, the importance of the internet for both sales and promotion is noted in processed meat and fish. Players with a strong online presence have a powerful competitive advantage, putting them front-of-mind for consumers and also making it easier for people to order their shopping through retail websites.
Cherkizovskiy MPK OAO maintains its lead in company terms in processed meat and seafood in 2020, although the player’s namesake brand is pipped to the post with Ostankinskiy MPK OAO’s namesake brand in brand terms. Competition within the category is fragmented, with the two top players gaining a strong advantage by being local and traditional.
Consumer price sensitivity is expected to increase in processed meat and seafood over the forecast period, especially in 2021. Due to this, the high-price segment will continue to suffer, with products such as smoked salmon, raw smoked sausages, and delicacies such as caviar set to decline.
Manufacturers in processed meat and seafood are expected to seek and create a variety of consumer occasions over the forecast period, in order to compensate for the forthcoming lower consumer spending power and continue to attract custom. For example, leading player Cherkizovskiy launched “Kolbafety” (meaning “sweet” and “sausage”) sausages in September 2020, positioning it as a better gift than a box of chocolates.
Meat substitutes is expected to remain an underdeveloped niche in Russia over the forecast period, with no entries anticipated in the data. Despite the entry of Beyond Meat in Russia, alongside developments from local producer GreenWise, the high retail price of such products continues to hamper development within the sub-category.
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Understand the latest market trends and future growth opportunities for the Processed Meat and Seafood industry in Russia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Processed Meat and Seafood research and analysis database.
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