Shelf stable processed meat and shelf stable seafood are both expected to perform well in 2020 in terms of both retail volume growth and retail current value growth, with seafood expected to lead in both volume and value terms. This growth is supported by the COVID-19 lockdown during which consumers are expected to purchase more products with a long shelf life.
Category leader Neoplanta ad is expected to demonstrate strong growth in 2020 following significant publicity campaigns during the COVID-19 pandemic. During the lockdown period, the company reached out to the community by donating products and personal protective equipment.
Although e-commerce is expected to remain a particularly small distribution in Serbia in 2020, the channel is expected to increase its presence in processed meat and seafood thanks to the addition of Zlatiborac’s new online shop. Zlatiborac has developed a new web shop and, as of May 2020, offers free delivery for all products purchased through their e-commerce channel.
Despite the growing influence of health and wellness trends more generally in Serbia, the taste for meat in Serbia is not expected to diminish much in the coming years. Serbian consumers have traditionally eaten a lot of meat, and grilled meat in particular is expected to remain a popular part of the Serbian diet in the forecast period.
The popularity of red meat will be restricted, in the forecast period, by growing health concerns over red meat intake. In the first half of the forecast period, for instance, chilled red meat is expected to record negative retail volume growth as consumers approach the category with caution.
Processed meat and seafood products are very popular in Serbia. With the nascent health and wellness trend, products in this category with various health claims are becoming more sought after.
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Understand the latest market trends and future growth opportunities for the Processed Meat and Seafood industry in Serbia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Processed Meat and Seafood research and analysis database.
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