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Learn moreNov 2019
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Country of origin plays a particularly important role in terms of influencing consumer purchasing decisions when buying meat. January 2019 saw another major incident involving imported meat in Slovakia: in this instance meat from sick cows was sold to Slovak consumers, creating a wave of outrage.
Slovaks demonstrated an increasing preference to eat out in 2019, resulting in the foodservice industry noticeably outpacing retail sales growth of processed meat and seafood. Strengthening consumer purchasing power, stable jobs, and the lowest expected unemployment rate in Slovakia’s history, may further bolster spending on food from restaurants and home-delivery options in coming years.
Chilled processed meat for grilling gains popularity as increasing demand for convenience and an expanding product assortment drive sales. Numerous product launches and extensions were introduced in 2019, most of which featured premiumisation in the form of high meat content.
2019 saw Hamé Slovakia sro and Vitana merged into a single business entity – Orkla Food Cesko a Slovensko – which is to be based in the Czech Republic. This will result in cost optimisations and greater efficiency.
Hyza, a major local manufacturer of poultry meat, invested in considerably expanding its production facilities in 2018. This was thanks to the rising popularity of local poultry meat, as well as improving export opportunities in future.
Private label products saw a further value share gain in processed meat and seafood in 2018, thanks to growing demand for higher-quality and locally sourced processed meat. Retailers invested heavily in brand perception, with a strong focus on freshness, and this is likely to continue in 2019.
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Discover the latest market trends and uncover sources of future market growth for the Processed Meat and Seafood industry in Slovakia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Processed Meat and Seafood industry in Slovakia, our research will save you time and money while empowering you to make informed, profitable decisions.
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.