Processed meat and seafood is anticipated to largely benefit from the COVID-19 pandemic with current value sales growing notably. The main reason for this will be due to increased consumption opportunities as most Slovenians have been spending more time at home in 2020 due to lockdown.
KRAS Mesnopredelovalna Industrija dd Sezana will remain the leading player in processed meat and seafood in Slovenia in 2020, accounting for a fifth of overall value sales. The player's position can be attributed to its long-standing presence and strong consumer awareness of its namesake brand.
Domestic player Pivka Perutninarstvo released a new brand in 2020 named Delatera. The brand specialises in canned meat products and aims to bring traditional Slovenian meat foods to consumers in a can for convenience purposes.
At the start of the forecast period, current value growth rates of processed meat and seafood is anticipated to plummet. As lockdown eases and the foodservice industry starts operating more frequently, consumers will be spending less time preparing and eating in their homes.
Chilled processed seafood will show consistent growth over the forecast period in response to the health and wellness trend. Pescatarians are increasingly numerous in Slovenia with many consumers wanting to cut out meat but still consume fish for protein.
Meat substitutes currently remains negligible in Slovenia and this is set to continue over the forecast period. Despite the growing health and wellness trend, and more consumers becoming vegan and vegetarian, meat substitutes are increasingly not being selected, with vegan and vegetarians reaching for pulses, beans and fresh or processed vegetables instead.
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Understand the latest market trends and future growth opportunities for the Processed Meat and Seafood industry in Slovenia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Processed Meat and Seafood research and analysis database.
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