Executive Summary

Nov 2018
PROSPECTS
Alternatives in “pålägg”, as consumers are looking for variety

Red meat is facing competition from chicken and non-meat substitutes when it comes to “pålägg”, the topping used on sandwiches. The omnipresent open-face sandwich, a staple of the Swedish breakfast table, often made with ready-sliced ham or salami, received a revitalisation, with an increase in topping options.

Beer sausages are positioned as convenient and attractive for snacking

Companies which are prominent in processed meat have started to blur the line between meals and snacks, as the snacking trend continues to grow in Sweden. Atria stepped up its focus on snackable sausages by updating its packaging and decreasing the size of its beer sausages.

A drop in the unit price of Swedish meat following a summer of extreme drought

Following an unprecedented drought in the summer of 2018, farmers were forced to send their animals to slaughter, as the feed was not able to grow. Farmers and politicians urged consumers to buy Swedish meat, and retailers are pledging to only sell Swedish meat.

COMPETITIVE LANDSCAPE
Product development is crucial to maintain share in meat substitutes

The leaders in meat substitutes have depended on technical product development, with companies attempting to carve out their own segments. Currently, the market is flooded with veggie burgers as a result of companies trying to grab share in an emerging category.

Larger companies are in control of the emerging meat substitutes category

Innovations and developments in meat substitutes are coming from the category leaders in processed red meat, rather than new companies. Vegetarian- and chicken-based toppings are a way for these companies to diversify.

Chicken compensates for red meat’s weakened position in chilled processed meat

2017 started with strong growth for poultry, but an outbreak of campylobacter halted production. This took place simultaneously with the decreased import of poultry.

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Processed Meat and Seafood in Sweden

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Overview

Discover the latest market trends and uncover sources of future market growth for the Processed Meat and Seafood industry in Sweden with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Processed Meat and Seafood industry in Sweden, our research will save you time and money while empowering you to make informed, profitable decisions.

The Processed Meat and Seafood in Sweden market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

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Packaged Food in Sweden - Industry Overview

EXECUTIVE SUMMARY

Expect the unexpected
Drought and wildfires to help private label?
Harsher competition than normal
Online retail and fears of a property crisis
Forecast period impacted by veganism, migration and dedication to personal health

FOODSERVICE

Sales to Foodservice
Vegan to foodservice
Alternative proteins and “superfoods”
Origin matters
Consumer Foodservice
Online retail
More of the same
Experimental disruption

CATEGORY DATA

Table 1 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2013-2018
Table 6 Sales of Packaged Food by Category: Value 2013-2018
Table 7 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 8 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 9 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 10 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 11 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 12 Penetration of Private Label by Category: % Value 2013-2018
Table 13 Distribution of Packaged Food by Format: % Value 2013-2018
Table 14 Distribution of Packaged Food by Format and Category: % Value 2018
Table 15 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 16 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 17 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 18 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources