Current value sales of processed meat and seafood increased in 2018 as huge price promotions from manufacturers enticed consumers towards the products. There is low consumer loyalty within processed meat and seafood and so people easily buy the least expensive products.
Chilled processed poultry, chilled processed seafood and frozen processed seafood were the most dynamic categories within processed meat and seafood in 2018. The health and wellness trend plays a major role in the growth of these categories.
Hypermarkets and supermarkets remained the most important distribution channels for processed meat and seafood in the United Arab Emirates in 2018. These outlets have the facilities to store and display these products and so the retail landscape is not going to change drastically over the forecast period.
Sahar Enterprises was the leading player in processed meat and seafood in 2018. As one of the oldest manufacturers in the country, it enjoys its leadership of processed meat and seafood with a wide array of products that consumers are aware of already.
In 2018, Al Islami Foods retained its ranking as the number two processed meat and seafood company in the United Arab Emirates. Mitsubishi Corporation acquired a minority stake in Al Islami Foods in 2018 and the partnership is expected to strengthen Al Islami as a global halal brand.
Whilst shelf-stable processed seafood faced stronger competition with fresh food in 2018, the former benefits from having lower unit prices. Consumers that are looking for seafood intake and at the same time to save on money would choose shelf-stable processed seafood, and hence benefitted the companies manufacturing these products.
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This industry report originates from Passport.