As a result of the lockdown and other pandemic-related regulations, Tunisians have been forced to spend more time at home in 2020, spurring more frequent home cooking and baking activities. While the growth of both retail volume sales and current value sales of processed meat and seafood have been stymied in 2020, current value sales growth is nevertheless set to remain positive while retail volume sales are set to decline significantly, reflecting consumers’ shifting toward higher-quality processed meat and seafood.
In 2020, consumer spending on processed meat and seafood is being heavily influenced by pandemic-related factors, with considerations such as ease of storage and product shelf life, amongst others, now key drivers of consumers’ purchase decisions. In many instances, these new factors are surpassing in importance most of the conventional factors that influenced demand for processed meat and seafood during the pre-pandemic review period.
ManarThon is set to post strong double-digit value share in 2020 and maintain its leading position in processed meat and seafood, a position the company has held comfortably in recent years. With its popular Thon Manar and El Manar brands, ManarThon is an important player in processed seafood.
Value sales growth of processed meat and seafood at constant 2020 prices is projected to bounce back into positive territory in 2022 after recent pandemic-related declines, posting steady growth throughout the remaining years of the forecast period. Conventional factors such as convenience, price and availability are expected to regain importance amongst consumers and drive steady sales growth.
It is anticipated that, in the wake of the pandemic, consumers will be subject to heightened price-sensitivity as concerns about rising unemployment and economic uncertainty take centre stage. As a result, finding affordable prices will be key as consumers attempt to stay within stretched household budgets, and their efforts will include finding the best prices for processed meat and seafood.
As modern grocery retailers opened new outlets throughout the country during the review period, retail volume sales and value sales of frozen processed meat and seafood grew steadily in line with the increasing availability of frozen products. Growth was also supported by consumers acquiring more freezers to store frozen products at home.
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Understand the latest market trends and future growth opportunities for the Processed Meat and Seafood industry in Tunisia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Processed Meat and Seafood research and analysis database.
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