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Processed Meat and Seafood in Tunisia

December 2020
USD 990
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Overview:

Understand the latest market trends and future growth opportunities for the Processed Meat and Seafood industry in Tunisia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Processed Meat and Seafood industry in Tunisia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Processed Meat and Seafood in Tunisia report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Processed Meat and Seafood in Tunisia?
  • Which are the leading brands in Processed Meat and Seafood in Tunisia?
  • How are products distributed in Processed Meat and Seafood in Tunisia?
  • How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
  • What are the key health and wellness concerns driving, or challenging, sales in Processed Meat and Seafood?
  • How significant are vegan and vegetarian dietary requirements in determining sales growth in Tunisia?
  • How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
  • Where is future growth expected to be most dynamic?
  • How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?

Processed Meat and Seafood in Tunisia - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Retail volume sales growth of processed meat and seafood declines in 2020 as a result of COVID-19 pandemic, while value sales slow but continue to post positive growth
New pandemic-related factors influencing demand for processed meat and seafood in 2020
ManarThon SA maintains leadership in processed meat and seafood in 2020

RECOVERY AND OPPORTUNITIES

Demand for processed meat and seafood set to rebound and then post steady but slow growth over the forecast period
Price to be key factor buttressing domestic players’ growth over the forecast period
Continued expansion of modern grocery retail to support growth of frozen processed meat and seafood over the forecast period

CATEGORY DATA

Table 1 Sales of Processed Meat and Seafood by Category: Volume 2015-2020 Table 2 Sales of Processed Meat and Seafood by Category: Value 2015-2020 Table 3 Sales of Processed Meat and Seafood by Category: % Volume Growth 2015-2020 Table 4 Sales of Processed Meat and Seafood by Category: % Value Growth 2015-2020 Table 5 NBO Company Shares of Processed Meat and Seafood: % Value 2016-2020 Table 6 LBN Brand Shares of Processed Meat and Seafood: % Value 2017-2020 Table 7 Distribution of Processed Meat and Seafood by Format: % Value 2015-2020 Table 8 Forecast Sales of Processed Meat and Seafood by Category: Volume 2020-2025 Table 9 Forecast Sales of Processed Meat and Seafood by Category: Value 2020-2025 Table 10 Forecast Sales of Processed Meat and Seafood by Category: % Volume Growth 2020-2025 Table 11 Forecast Sales of Processed Meat and Seafood by Category: % Value Growth 2020-2025

Packaged Food in Tunisia - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on packaged food
COVID-19 country impact
Company response
Retailing shift
Foodservice vs retail split
What next for packaged food?

FOODSERVICE

Sales to Foodservice
COVID-19 restrictions and decline in tourism significantly undermine packaged food demand in foodservice Government looks to local consumers to fill the vacuum left by international tourism Increase in restaurant numbers to drive growth in foodservice demand for packaged food
Category Data
Table 12 Foodservice Sales of Packaged Food by Category: Volume 2015-2020 Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020 Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2020-2025 Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2020-2025

MARKET DATA

Table 16 Sales of Packaged Food by Category: Volume 2015-2020 Table 17 Sales of Packaged Food by Category: Value 2015-2020 Table 18 Sales of Packaged Food by Category: % Volume Growth 2015-2020 Table 19 Sales of Packaged Food by Category: % Value Growth 2015-2020 Table 20 GBO Company Shares of Packaged Food: % Value 2016-2020 Table 21 NBO Company Shares of Packaged Food: % Value 2016-2020 Table 22 LBN Brand Shares of Packaged Food: % Value 2017-2020 Table 23 Distribution of Packaged Food by Format: % Value 2015-2020 Table 24 Distribution of Packaged Food by Format and Category: % Value 2020 Table 25 Forecast Sales of Packaged Food by Category: Volume 2020-2025 Table 26 Forecast Sales of Packaged Food by Category: Value 2020-2025 Table 27 Forecast Sales of Packaged Food by Category: % Volume Growth 2020-2025 Table 28 Forecast Sales of Packaged Food by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Processed Meat and Seafood research and analysis database.

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