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Processed Meat and Seafood in Turkey

November 2020
USD 990
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Overview:

Understand the latest market trends and future growth opportunities for the Processed Meat and Seafood industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Processed Meat and Seafood industry in Turkey, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Processed Meat and Seafood in Turkey report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Processed Meat and Seafood in Turkey?
  • Which are the leading brands in Processed Meat and Seafood in Turkey?
  • How are products distributed in Processed Meat and Seafood in Turkey?
  • How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
  • What are the key health and wellness concerns driving, or challenging, sales in Processed Meat and Seafood?
  • How significant are vegan and vegetarian dietary requirements in determining sales growth in Turkey?
  • How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
  • Where is future growth expected to be most dynamic?
  • How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?

Processed Meat and Seafood in Turkey - Category analysis

KEY DATA FINDINGS

2020 IMPACT

COVID-19 leads to rising demand for chilled processed meat as a breakfast option
COVID-19 lifestyle changes and health fears drive shift in product formats and retailer preferences
Pinar retains leadership through advertising and innovative launches remaining top of mind amongst consumers

RECOVERY AND OPPORTUNITIES

Brand loyalty set to take root in Turkey as a result of increased hygiene awareness from COVID-19
Frozen processed seafood and shelf stable seafood will continue to grow thanks to pre-COVID-19 upwards trends
Frozen processed red meat set to grow thanks to expanding range of products and availability

CATEGORY DATA

Table 1 Sales of Processed Meat and Seafood by Category: Volume 2015-2020 Table 2 Sales of Processed Meat and Seafood by Category: Value 2015-2020 Table 3 Sales of Processed Meat and Seafood by Category: % Volume Growth 2015-2020 Table 4 Sales of Processed Meat and Seafood by Category: % Value Growth 2015-2020 Table 5 Sales of Chilled Processed Red Meat by Type: % Volume Breakdown 2015-2020 Table 6 Sales of Frozen Processed Red Meat by Type: % Volume Breakdown 2015-2020 Table 7 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2015-2020 Table 8 Sales of Frozen Processed Seafood by Type: % Value Breakdown 2015-2020 Table 9 NBO Company Shares of Processed Meat and Seafood: % Value 2016-2020 Table 10 LBN Brand Shares of Processed Meat and Seafood: % Value 2017-2020 Table 11 Distribution of Processed Meat and Seafood by Format: % Value 2015-2020 Table 12 Forecast Sales of Processed Meat and Seafood by Category: Volume 2020-2025 Table 13 Forecast Sales of Processed Meat and Seafood by Category: Value 2020-2025 Table 14 Forecast Sales of Processed Meat and Seafood by Category: % Volume Growth 2020-2025 Table 15 Forecast Sales of Processed Meat and Seafood by Category: % Value Growth 2020-2025

Packaged Food in Turkey - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on packaged food
COVID-19 country impact
Company response
Retailing shift
Foodservice vs retail split
What next for packaged food?

FOODSERVICE

Sales to Foodservice
Drop in tourism during COVID-19 crisis leads to slump in sales to foodservice Foodservice loses the lunch crowd as consumers continue to work from home Companies seek to offset foodservice losses by boosting retail sales during COVID-19 pandemic
Consumer Foodservice
Developments in takeaway and delivery services support large companies and fast food outlets Despite takeaway services, dairy will suffer from the café closures Transportation and tourism key factors in determining consumers’ access to foodservice outlets
Category Data
Chart 1 Packaged Food Value Sales Growth Scenarios: 2018-2025 Chart 2 Packaged Food Impact of Drivers on Value Sales: 2017-2025 Table 16 Foodservice Sales of Packaged Food by Category: Volume 2015-2020 Table 17 Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020 Table 18 Forecast Foodservice Sales of Packaged Food by Category: Volume 2020-2025 Table 19 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2020-2025

MARKET DATA

Table 20 Sales of Packaged Food by Category: Volume 2015-2020 Table 21 Sales of Packaged Food by Category: Value 2015-2020 Table 22 Sales of Packaged Food by Category: % Volume Growth 2015-2020 Table 23 Sales of Packaged Food by Category: % Value Growth 2015-2020 Table 24 GBO Company Shares of Packaged Food: % Value 2016-2020 Table 25 NBO Company Shares of Packaged Food: % Value 2016-2020 Table 26 LBN Brand Shares of Packaged Food: % Value 2017-2020 Table 27 Penetration of Private Label by Category: % Value 2015-2020 Table 28 Distribution of Packaged Food by Format: % Value 2015-2020 Table 29 Distribution of Packaged Food by Format and Category: % Value 2020 Table 30 Forecast Sales of Packaged Food by Category: Volume 2020-2025 Table 31 Forecast Sales of Packaged Food by Category: Value 2020-2025 Table 32 Forecast Sales of Packaged Food by Category: % Volume Growth 2020-2025 Table 33 Forecast Sales of Packaged Food by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Processed Meat and Seafood research and analysis database.

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